INSIGHTS
IDEAS WORTH SHARING.
A digital marketing blog with practical thoughts on websites, content, social media and SEO, based on doing the work, not just talking about it.
★★★★★ 4.9 on Google · 144 reviews
DIGITAL MARKETING BLOG
IDEAS WITH A POINT.
Practical thoughts on websites, content, social media and digital marketing – shaped by nearly four decades of working with words, people and businesses
Liverpool web design: what should a local business look for in a web designer?
Search for a web designer in Liverpool and you won’t be short of choices. Agencies, freelancers, developers, designers and businesses
Web Designer or Web Design Agency: which should you choose?
You need a new website. Do you hire an individual web designer or hand the project to an agency? There
How much does a website cost in 2026?
It’s one of the first questions most businesses ask when they start thinking about a new website. How much is
A morning of wandering the magnificent Georgian Quarter, Liverpool
This morning, after a social media follower mentioned seeing Falkner Square, I set off to explore the Georgian Quarter. Quarters,
How and why authentic content creation is becoming a primary profit route for businesses
Firstly, an admission: I find content creation easy and speaking to camera a doddle. It’s the confidence from childhood, a
Why I no longer get laughed at when I say “I’m a content creator”
With the coruscating heatwave affecting the UK currenly, I made a schoolboy error yesterday and showed dog dad wisdom today.
Why nature (and walking daily) soothes and salves
Inspired by reading an article today in the Guardian (and my own Kindle read of “The Walking Cure” by Annabel
The Hidden Cost of Living With Housing Disrepair (And Why So Many Tenants Stay Quiet About It)
Most people don’t make a housing disrepair claim because they want compensation. They do it because they’re exhausted. Exhausted from
3 months in Liverpool versus 3 years in Manchester – the lived differences
On December 23rd, 2022, I took the keys to a spartan apartment in Miles Platting, expecting the stay to be
Losing Cassie, my border collie, has left a quiet I wasn’t fully prepared for
Not just the absence of paws on the floor or the rhythm of our walks, but the way she filled
A week where everything changed
I didn’t expect it to happen like this. A week earlier, on Sunday, we were in Chester. She struggled on
Christmas Day and Boxing Day – just me and my dog
Being born in 1965 and turning 60 in April 2025, I did something this year I’ve never done – chose
Why smart Content Creation matters (and what it actually looks like)
Having a website or social profile is the easy part. Standing out in a world where new posts land every
Professional and personal re-invention at 60
I’ve been a master of re-invention throughout my life, from birth in 1965, when Pizza Express was founded (perhaps explains
Table for one, please
After a splendid Sunday morning in Heaton Park, Prestwich, with dog, mates and a 7 year old child, I came
Why WordPress Should Be Your First Choice for Web Design
In today’s digital landscape, establishing a robust online presence is paramount for businesses of all sizes. At Get Pro Copy,
10 great reasons for investing in a business WordPress website
In today’s digital-first world, having a strong online presence is crucial for business success. Whether you run a small startup,
Gary Neville, St Michaels in Manchester
The name St. Michael’s may evoke associations with Marks and Spencer for those of a certain age. However, for those