Search for a web designer in Liverpool and you won’t be short of choices.
Agencies, freelancers, developers, designers and businesses offering everything from £300 websites to large bespoke projects all compete for attention.
So how do you decide who should build yours?
Start by looking beyond the portfolio.
Does the web designer understand business?
A beautiful website that doesn’t generate enquiries isn’t doing enough.
Your web designer needs to understand why somebody visits the site in the first place.
What problem are they trying to solve?
Why should they choose you?
What might stop them contacting you?
Those questions influence everything from the homepage headline to the navigation and calls to action.
Good web design isn’t decoration.
It’s communication.
Look at the words as well as the pictures
This is particularly important.
Many web designers can make a site look attractive. Far fewer want responsibility for what the website actually says.
That can leave the client staring at a collection of beautifully designed empty boxes with a request to “send the content over.”
For many business owners, writing the content is the hardest part.
It’s why I combine web design and copywriting.
The design and words are developed as parts of the same job, giving the finished website a consistent message and making the process easier for the client.
Make sure mobile isn’t an afterthought
Your website needs to work properly on a phone.
Not simply fit onto a smaller screen.
Headings need to remain readable. Buttons need to be easy to use. Images need to crop properly. Spacing needs adjusting. Navigation needs to make sense.
Every Get Pro Copy website is developed across desktop, tablet and mobile because they’re different experiences.
A website that looks fantastic on a 27-inch monitor but falls apart on an iPhone isn’t finished.
Ask what’s included with SEO
“SEO included” can mean almost anything.
At a minimum, your new website should have sensible page structures, titles, meta descriptions, headings, internal links and technical foundations.
I also configure Get Pro Copy website projects with Rank Math Pro and set up the appropriate Google tools, including Analytics, Google Site Kit and Google Search Console submission.
None of that guarantees a number-one Google ranking — and be cautious of anyone who promises one.
It gives the website the right foundations.
Good SEO develops from there through useful content, authority, relevance and continued improvement.
Local knowledge helps — but don’t restrict yourself unnecessarily
I’m based in Liverpool and work with businesses here, but Get Pro Copy also has strong connections with Manchester and works with clients throughout the UK.
That’s increasingly normal.
Most website projects don’t require endless face-to-face meetings. Calls, email and shared content make it perfectly possible to work effectively wherever the client is based.
Being local can be useful.
Being good at the job matters more.
Check the work and the reviews
Don’t rely solely on what a web designer says about themselves.
Look at websites they’ve actually built.
Open them on your phone.
Click around.
Read the content.
Then look at what previous customers say.
Get Pro Copy has built up more than 140 five-star Google reviews. For me, that’s important because a website portfolio only shows you the finished product.
Reviews tell you something about what it was like getting there.
Find someone you can work with
A website project involves conversation.
You’re going to explain your business, your customers, your competitors and what you’re trying to achieve.
You need somebody who listens.
You also need somebody willing to tell you when an idea probably isn’t going to work.
That’s part of the job.
The best client relationships aren’t built around saying yes to everything. They’re built around creating the best result.
Liverpool business. Wider outlook.
Liverpool has an extraordinary mix of established companies, independents, professional services, hospitality businesses, trades and new ventures.
They don’t all need the same website.
They do need websites that communicate clearly, work properly and give potential customers a reason to choose them.
That’s what good web design should achieve.
If you’re looking for a web designer in Liverpool, Get Pro Copy combines WordPress web design, copywriting, SEO and digital marketing in one place – with one person handling the project from start to finish.
