INSIGHTS
IDEAS WORTH SHARING.
A digital marketing blog with practical thoughts on websites, content, social media and SEO, based on doing the work, not just talking about it.
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DIGITAL MARKETING BLOG
IDEAS WITH A POINT.
Practical thoughts on websites, content, social media and digital marketing – shaped by nearly four decades of working with words, people and businesses
The importance of social media marketing for your company
There’s little doubt that the world is changing and fast. Banks have largely closed, department stores have become a footnote
The unloved and yet lovely Arndale Centre Manchester
When I first lived near Manchester from 1987 to 1996, the train journey from Shaw (or drive or bus on
Still sober some 8 years later
Remember the classic “Blue Peter” badge? Well, I think deserve one as despite the odd temptation in the past 2
13 SEO ranking factors to climb Google
Search Engine Optimisation (SEO) ranking factors are the criteria used by search engines like Google to evaluate and rank websites
Why do I need a website when I have a Facebook page?
While having a Facebook page can be beneficial for a business, it does not replace the need for a dedicated
Why your business may need an app
Businesses may need an app for several reasons, driven by the evolving digital landscape and consumer behaviour. Here are some
Will My Web Designer Create Content For Me?
Now, just to clarify, we have six members of the Get Pro Copy team – whose skillsets lead to a
Signs it’s time to rebrand your company or personal website
Rebranding a website can be a crucial step for maintaining and enhancing your online presence. Here are some signs that
Why images and videos are affecting sales and SEO
When I first redesigned this website, I acquired beautiful copyright-free drone footage of the Castlefield area of Manchester. It was
How we manage your LinkedIn company pages
One of our most popular offerings at Get Pro Copy, Manchester, is management of LinkedIn company pages. When we are
The top 8 SEO ranking factors for your website
Google guards its SEO ranking factors carefully, with over 200 stated by SEO experts. For the sake of brevity and
Testing your website speed – an SEO factor
There are reckoned to be over 200 SEO ranking factors and one, without doubt, is loading speed. When I redesigned
Dress well, say little, don’t be disrespected
I’ve become quite the pocket-book philosopher in the past 18 months. So much so, that a cursory glance at Instagram,
How to start a business in 2024
I am about to launch a new business, details of which will emerge shortly. I thought then I’d write a
Ho Chi Minh City, the adventure of a lifetime
3 weeks in Vietnam You’ve probably noticed that I’m spending 3 weeks on work and leisure in Vietnam. I arrived
Mixing work and pleasure in the Mekong Delta, Vietnam
About 8 months ago, my mate and former colleague Annie mentioned in a Facebook messenger conversation that I should come
Manchester raises £2.8 million in tourist taxes in one year
Tourist taxes landed in Manchester Manchester introduced a tourist tax in April 2023, to some surprise. Who would want to
How to start or grow a business – the website is the horse before the cart
You may have a good business idea and are wondering where to start in terms of marketing your products, services,