INSIGHTS
IDEAS WORTH SHARING.
A digital marketing blog with practical thoughts on websites, content, social media and SEO, based on doing the work, not just talking about it.
★★★★★ 4.9 on Google · 144 reviews
DIGITAL MARKETING BLOG
IDEAS WITH A POINT.
Practical thoughts on websites, content, social media and digital marketing – shaped by nearly four decades of working with words, people and businesses

The top 5 regrets of the dying
“The Top Five Regrets of the Dying” by Bronnie Ware: 1. I wish I’d had the courage to live a

What was living in a campervan like for a week?
After one of my frequent forays into the hills of the north-west, I decided, before going home to Manchester, to

Becoming a reader again after a 10 year absence
Becoming a reader again after a 10 year absence The three cornerstones of my new way of living are well

Memento Mori – remember you’re dying.
Memento Mori – remember you’re dying. You and I probably had a morbid fear of death in childhood. I remember

Finding Faith
I’ve just, as you probably noticed, spent a happily active five days in Mallorca, which wasn’t a load of Balearics,

Get Pro Copy combines four services, with a fifth making a comeback
Get Pro Copy is perhaps unusual in that it combines four elements in its digital services: WordPress Web Design Copywriting

Amor fati – a love of your fate.
Amor fati – a love of your fate. Friedrich Nietzsche coined the phrase and it’s one in periods of reflection that

There’s nothing to writing – you sit down at a keyboard (or bus stop) and bleed.
Paraphrasing Ernest Hemingway in the title as I can’t be arsed Googling the quote but he’s right. Writing is bleeding

On living – with a nod to Socrates
In between walking, writing, web design, reading has become a new daily pursuit – mainly books about philosophy – because

A Philosophy of Walking
The book “A Philosophy of Walking” was recently recommended to me by David Craddock, a LinkedIn Manc friend and I’ve

Do you have a personal OS? An Android or iOS for life
I work on iOS. I like Apple. I like Pages, its password saving, the security features, Airdrop, the seamless syncing

Buy a nice pen, a smart notebook and write a journal
I was first told of the power of journalling by a mate, a very trusted friend, Andy Plues. If you

When mountains become mates again
I sometimes marvel, when I look at Google or Apple Maps, at just what a great location Manchester is in.

The only person you can change – is yourself
It’s taken me 58 years to have this personal epiphany, brought on by walking, journalling, reading and reflection that: The

The Obstacle is the Way
The Obstacle is the Way – not my words, but those of Ryan Holiday’s titled stoic book, that I’ve read

How do you become the best version of yourself?
At the risk of pompously sounding like a Poundland Ted Talk, I’ve been doing a lot of reflecting and thinking

Women Talking inspired this blog post
“Women Talking” inspired me today I was always a fan of the “Cornerhouse” cinema in the late 80s and 90s

Why web design matters in 2023
Serious newsletter today – after all web design is what I do It only takes nanoseconds for visitors to decide