INSIGHTS
IDEAS WORTH SHARING.
A digital marketing blog with practical thoughts on websites, content, social media and SEO, based on doing the work, not just talking about it.
★★★★★ 4.9 on Google · 144 reviews
DIGITAL MARKETING BLOG
IDEAS WITH A POINT.
Practical thoughts on websites, content, social media and digital marketing – shaped by nearly four decades of working with words, people and businesses

How Manchester walks have become a slight obsession
Need inspiration? Try some Manchester walks Walking has always been a big part of my life. I discovered mountains, fells

I earn enough, I don’t need a new website or a revamp
Little wonder that individuals and companies shy away from committing to a website when agencies and many freelancers charge so

3 weeks now in Manchester
I must admit to having settled in the north of England after a 15 year spell of missionary work in

Get Pro Copy Ltd moves to Manchester
If you follow me on any of my social media platforms, you’ve probably spotted a month of wandering. I’ve been

How much does it cost to build a website in the UK?
[fusion_builder_container type=”flex” hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” border_style=”solid”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ background_position=”left top” border_style=”solid”

I’m the oldest volunteer at Web Summit 2022, it seems
A few months ago, I volunteered to work at Web Summit Lisbon. Volunteering is not something I’ve done since childhood,

Is it right that you should never go back – to Manchester?
Is it right that you should never go back? There’s a few tenets I’ve learned in life – teaching is

10 days now of life without a car
In a moment of clear-headed decisiveness, we sat down and calculated the cost and necessity of having a car, now

Who is more important to please on your website – Google or humans?
Who is more important to please on your website – Google or humans? The latest Google algorithm puts great store

The joys of river swimming in Norwich city centre
I’ve often walked along the river Wensum from Norwich railway station to the cathedral and Cow Tower, but never, in

Non, je ne regrette rien
Should probably point out je needs to be pluralised to nous, but Edith Piaf may turn in her grave. No,

One month of living in Norwich city centre
We’ve lived in Norfolk for almost 14 years now and knew Norwich to be a great city, but to visit

What is it like living and working in Norwich city centre?
Firstly, confession: I work from home as a web designer and copywriter, so working in Norwich city centre is the

Nothing seems simple any more
In the old days (ie, 3 years ago), you’d spot a car you like, watch some Youtube reviews, read about

Where is Norwich?
Where is Norwich? It’s one of the questions that was asked by some people when I said we were moving

George Skipper – the Gaudi of Norwich
George Skipper – the Gaudi of Norwich. Not my words, but those of John Betjeman and by a neat symmetrical

I’ve got thrills, they’re multiplying and I’m losing control
I’ve got thrills, they’re multiplying and I’m losing control – probably my bowels and bladder as I approach 57 years

Why we’ve decided to leave semi-rural suburbia for the big city
Cities are often shitty, I’m in no doubt about that. They’re bound to be with the thousands and millions of