Why web design matters in 2023

Serious newsletter today – after all web design is what I do

It only takes nanoseconds for visitors to decide how they feel about your website – and whether they want to do business with you.

People make snap judgements. We all do. We know if we want to make an offer on a property within 10 seconds of stepping inside and the judgement on your website is even faster.

The first thing visitors form an opinion about when they come to your website isn’t your images, backgrounds, logo, or a meet the team page. While those are important elements of your website, they come later. The very first thing visitors judge from a gut level is whether your website looks professional when taken as a whole.

In fact, 94% of these first impressions are purely based on your website’s instant look and feel. Evidently, traffic and conversions are directly related to these fundamental factors.

In 0.5 seconds, online visitors judge whether a website looks professional and if they want to engage with the brand. 

A great website presence – in both form and function – can have a significant impact on your businesses bottom line. To keep it up to par, it’s vital that you include incorporate modern web design trends into your digital marketing efforts. No matter how useful your products or services are, with an outdated or poor website design, they serve no purpose.

In other words: If your website looks and works like it was built in 1990, it’s time for a refresh.

73% of companies invest in website design to improve their brand and 73% outpace competitors. 

A better customer experience starts with a better page experience.

Whether you’re creating a new website or thinking about an update, I can help you make an impact for the right reasons.

What makes a good website? 

With roughly two billion websites worldwide today, standing out online is seemingly impossible. Attracting and maintaining traffic to your website is hard enough on its own, getting visitors to stay and actually do something instead of moving over to your competition is more challenging still.

89% of consumers shop with competition after a dissatisfying user experience. 

46% of visitors judge the credibility of a website by its aesthetics. 

A flagship website should excel in both design and function.

With a clear purpose, it should be visually appealing, fast to load, technically stable and secure, It should also be wonderfully simple to navigate for all audiences – no matter their abilities.

I’ll talk about website (re)design trends in a future newsletter – make sure you subscribe too please.

If you want a good to great website, contact me: info@getprocopy.com

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