Take a scenario
You’re lost in some town and you pull over and ask someone for directions – the first one says they’ve no time to give and can’t help you. They’re in company uniform. 5 minutes later, still lost, you ask someone else who is helpful and solves your problem, and they’re in company uniform too which you note.
Ok, it is a ridiculous scenario in the age of 4G and 5G devices and the chances of chatting with two employees, one helpful, the other unhelpful, is improbable, but hear me out.
Your website can quickly become a bell jar. It can easily become an unloved, unvisited artefact that only you click on once a week.
I’ve got software that will tell you how many unique, organic visitors land on your site (and your rival’s website) that may show zero, twenty or 20,000 per month.
Think of your website as that second person you ask for help. If you give information freely on there, if you solve problems, if you provide insights into the benefits of your services and / or products, more people will stop and ask for advice.
A blog page does just that
If you’ve got a website and no blog page and posts, you’re missing out big time. Hands up, I have a vested interest in promoting this theory because I can add a blog page and posts for you that will answer those questions, adopt and improve your brand tone of voice and get more eyeballs on your site. People throw thousands at PPC and social media promotion before they get the basics sorted out – the design and content.
On this website, that ranks highly for many Google search terms, there’s about 400 blog posts. I love writing, of course, but there’s strategy there – a strategy that gets me found online and gets people booking me for web design, digital marketing and copywriting. Without these 400 blog posts, created over 5 years, I would still be relatively anonymous on search engines but coupled with 6 active social media channels, I make money, and lots of it from content marketing.
Rewind
I saw a quote the other day that the reason the rear view mirror on a car is so small is to stop you looking back at what you left behind. Tenuous I know. But I used to look backwards at a recent tormented personal and professional past and pick the scab until it bled. Look forward. Navigate a route on the road ahead. Hit sixth gear not reverse. I’ll stop now with the tortured driving analogies.
Paying me between £200 and £500 a month to craft enjoyable content will pay off.
How?
- The blogs are search-optimised. I don’t write a blog about boiler servicing in Beccles, Suffolk, for example as no one is searching for that term. Boiler service Lowestoft yes. You get the idea.
- The blogs are interesting. The best articles should resonate with human readers and not just Google bots. They should tell stories that make people engage and connect and want to do business with you, rather than a rival.
- The blogs are affordable. I charge £60 + VAT at the moment for 500 words of researched writing. You can get the same for £10 online but they’re generally poor. You can pay £500 for a blog post which should be exceptional – but how many SMEs can afford that? I charge fairly I think. If you commit to more, you get discount – so four a month is £200 + VAT at the moment for those whose websites I’ve created (or like)
- There’s no tie-in. This is not from altruism – but is purely selfish. If I find you’re a micromanaging busybody, we part after one month. If I find you’re a consistently late payer, off you go. If you don’t like my writing or don’t see results, you can fire me off too.
- Blogs are something worthwhile to share. If your social media channels have as much life as a supply teacher’s lunchbox, an interesting blog post will get clicks, people on your website and sales.
Be aware though blogging is long term, not short term
It’s no good throwing £240 at me and expecting page one of Google for it. That might take 6 months to 2 years. You may need to think about longer content, like 2000 word blog posts (instead of 4 x 500 word posts) that will dent Google search more.
What I do know is that the people who retain me to write – Tim, David, Ashley, Will, Lewis, Steven, Mark and others – all note that web traffic increases and sales improve.
Instead of you head scratching thinking of blog posts, social media updates, let me loose at it. You don’t see the manager at Lidl or Waitrose on the till or collecting trolleys – you pay someone like me to do that for a fair price, knowing that I’m not going to let you down, produce poor work or lose the plot as I get drunk (sober for almost 5 years me – heroic I know).
Call me on 07462923476 or email me at info@getprocopy.com if your website, blogs or social need some affordable TLC.
