If you use Google Analytics for managing your own website, or tracking those you manage, you will recognise this scenario. The Home page records most visits, which you’d expect if it’s linked to your business card, your LinkedIn, Twitter and Facebook bios, closely followed in 90% of cases by the About page.
I’ve tinkered with the Home page of this website so that now monthly numbers are climbing and the bounce rate is reducing. A Home page needs to be sufficiently engaging to retain visitors and have enough calls to action to take visitors on a journey across your site and compel them to do something.
Mine starts with the logo and menu header, visible on desktop, tablet and smartphone, the 3 slider images that I hope encapsulate what I do: web design, copywriting and social media. No one should land on any home page and be unclear about what services / products you offer. Each of the three sliders has a Contact button.
It could have a top layer of my address, email address and telephone number, but in the interests of aesthetics, I didn’t include them here. There is a Call Now button on the mobile version of the website as a direct CTA so that visitors looking for direct contact don’t have to scroll to Contact or the Footer. You hit call now and are prompted to ring me on my mobile. Phone calls have increased as a result.
I moved Live Examples from a Portfolio tab, as the question I used to get asked the most (apart from how’s your teeth) was “have you got examples?” There’s over 20 now, with more added weekly, with live links when you hit any of them.
Below are six rather dry sections, that are keyword researched and have seen the website be found more frequently in organic searches.
Then a CTA of FAQs which again has been a huge factor in the website rankings. If people are googling looking for answers like:
How long does a website take to build?
How much do you charge for hosting?
How much do you charge for writing?
you can find them in the two sections of FAQs.
A list of questions follows (for human and SEO purposes) and three flip boxes, before the four most recent articles are shown before the social media and copyright footer.
I do tell clients that a blogging strategy is one of the most cost-effective ways of climbing Google and getting website visits.
When I publish a new post (and there’s over 300 on the blog page) website traffic explodes and I can get over a thousand new visits over a few days (and more when I pay to promote on social media).
I find writing comes as naturally to me as whinging, but I’m conscious that if I advocate a blogging strategy, my own business should exemplify that.
In bucket loads.
Now what I’d ask you to do this week – homework if you like – is look objectively at your own home page and ask yourself if you landed on it as a first time visitor would you stay and explore – or click away?
Look at the design, the layout, the content, the links to other pages and ask if there’s a logical navigation route evident from the landing page?
Finally set up Google Analytics and see what sort of traffic you’re getting, where it’s landing and what a visitor does.
A website, a good website, with an active social media strategy, will make you money, good money – my job is to make that happen for you – as I’ve done with this and for others.