Which social media channel should I use most to grow a business? is a question I’ve never been asked but for the sake of giving this titular question some clout, I’ll pretend I get asked it daily.

4 years ago when I set out with Get Pro Copy, I’d have said unequivocally “Facebook” followed by “Twitter”.

I wouldn’t now though.

Facebook only seems to show in feeds if you pay to boost Zuckerberg’s bank balance (and forehead space); Twitter raises awareness but is only there to observe the madness of Trump et al. Instagram has grown in users and is nifty for photos, stories and going live but for me, it’s brought little financially to the table.

Brand awareness yes, improved SEO ranking possibly, but money? Not directly.

Pinterest is good for SEO but no one has ever said to me “I found you on Pinterest, now write me a blog and design me a website.”

But the one referral channel I’d endorse and recommend is LinkedIn.

Four years ago, when I first discovered the platform, it was akin to watching paint dry. It was full of shallow, vainglorious egos showing off. Don’t get me wrong – they’re still on there, but it’s populated now, it seems to me, with normal people.

There’s the deification of Branson still and the nonsense spouted by other “influencers”. It’s a nest of Tories too. The types who were in the Question Time audience in York two years ago jeering Corbyn for refusing to begin nuclear Armageddon.

But putting these factors to one side, it’s actually financially rewarding and, dare I say it, quite a laugh now.

The platform appears to have been roundly subverted by freelancers, who in previous jobs were muzzled and gagged, but have now left caged employment and are free to express opinions. I really like the new LinkedIn.

The key with any social media channel though is to participate.

Scheduling 20 tweets a day, a Facebook status daily and then ignoring any interaction is a bit self-defeating. Same with LinkedIn.

There’s bores on there who post worthy links, motivational quotes and memes but there are genuine lessons to be learned from so many great people.

Now I’m a copywriter, in the property industry primarily, who’s evolved into web design, and LinkedIn fits my needs perfectly. I can promote my services, interact with others, entertain and make money on there.

But don’t get me wrong – it takes time to do, and it’s no use expecting engagement if you don’t engage with others.

I post statuses three or four times a day, tag people and comment frequently.

It works.

Tomorrow, when I’m walking the dog, and some random person asks: “Stuart, which social media channel should I use most to grow a business?” I’ll point them to this blog, passing them a business card and try to sell them a website as I’m bagging faeces.

To be honest, it’s good practice for the BS you have to sidestep on LinkedIn.