Primark went from £650 million (profits or sales, I don’t know) in one month to zero in the next. Ok a global pandemic and lockdown was not something their bosses anticipated but what shocked me more than their 20p an hour exploitation of workers was the Primark website here.
It is responsive, attractive, fast to load and render, showcases products and stores but …
It doesn’t sell.
You can look at their offerings, make purchasing decisions and then wait – until their physical stores reopen, because, to my shock, they don’t sell online.
If you can take a £650 million hit in one month, why hasn’t someone in their executive team, their global marketing division, uttered “FFS, why don’t we sell on our website?”
A bespoke website with full selling capability, abandoned cart notifications etc, would be a veritable needle in that cash haystack for Primark, but no, no one has had the balls to say it.
That decision baffles me.
Other companies are struggling too in quarantine; yet they’ve adapted.
Take some examples:
John Lewis is facing tough times, and store closures, yet we’ve ordered stuff online from their website and app. B and Q, another company I dislike, has seen online checkout queues stretch into hours; Amazon, the master of digital marketing, has seen sales increase – even though they’ve got the morals of a Tory MP taking a selfie at a food bank.
Restaurants have adapted to delivery of food. I’m sure revenue has dropped – but the point is they’ve adapted to these strange circumstances.
The writing was potentially on the wall for businesses like mine too – who specialise in digital marketing, content writing and web design.
I was dropped by five companies who’d employed me for 4 months or more. I expected it and accepted this as times are tough. Paying me £100 to £800 a month to write content and run social channels was an easy cut for them. I’m pensioned though and have other income streams.
Web design demand, no word of a lie, has exploded. I’ve had over 10 projects land in a month, which has meant increased financial security and something to do daily in quarantine. I love web design, me.
What I haven’t done though is exploit the situation.
Given the demand, I could have added 20% to 50% on prices to increase income and reduce workload, but I’m not a twat like that.
You can get a brilliant website from me (Modesty is my middle name) for under £800 with content written, social media integrated, a logo, site map submission, the lot. You can get an Ecommerce website to sell products and services from for £1100 a month upwards (no, not you Primark).
I’ve noticed too that my super fast broadband and Google wifi is no longer Mo Farah speed, but more Captain Tom Moore. It keeps going but not at speeds I’m accustomed to.
Because everyone is off work, furloughed, bored perhaps, and using the internet to watch films on Netflix, buy food and paint online and order clothes – except from Primark obviously.
If you’re sat at home, enjoying the freedom from commuting and colleagues, or you’re assessing your company’s digital presence and decide to invest in a new website, branding and content – contact me.
Prices are here
I’m booked up solidly for about 6 to 8 weeks – but good things come to those who wait.
I’m like a seagull on chips with communication and I’ll be back at you in no time with a proposal.