It’s 2018, not 2008, so sort your website out.

10 years is a massive length of time in technology – remember 2008 was when everyone craved a BlackBerry for BBM and that QWERTY keyboard, before Apple killed it with the iPhone 3GS in 2009. Boris Johnson became Mayor of London and David Davis resigned in 2008 – so some things don’t change.

The internet has.

Smartphone use has exploded.

All about the smartphone

Once they began to morph into decent cameras and MP3 players, digital camera sales nosedived and now the iPod Classic and Touch are veritable museum pieces.

The way we shop and search has changed. High speed broadband is available for all, universal 4G (soon to become 5G) has changed the way we act and interact. Social media now dominates the marketing and communication sphere.

Voice controlled speakers, from Google, Amazon and Apple, mesh WiFi, like Google WiFi, have all developed.

The problem is though that many businesses have failed to keep up with these 2018 times.

Responsive website design

So many websites are still not responsive – meaning they don’t resize and render for tablets and smartphones, where 83% of internet browsing takes place. Some websites not only look and perform poorly on mobile devices, but they have no channels for communication through digital social spaces like Twitter, Instagram, LinkedIn and Facebook.

Criminal really.

It’s a missed opportunity.

Adapt or die

If you want to survive and thrive, you have to adapt, you have to move with the times. You can’t ignore your poor website or even grow without one. Social media may not be your favoured pastime but with Facebook alone having 2.23 billion active monthly users, you can’t sit with your hands over your eyes and pretend it will go away. Social media is growing and for businesses it’s probably the most cost-effective form of advertising.  Measurable too. Which printed material isn’t.

If you want to grow your business, increase sales of products and services, you need compelling content on a responsive website with active and engaging social media platforms.

Rest in Peace

18th December 2008 – Woolworths announced all its stores would close.

That shop was anachronistic.

Like BHS, Maplins, Toys R Us since, it didn’t adapt.

Now I’m no business guru, just a manic consumer, but the company doing best in 2018 is heads and shoulders above the rest:

Apple.

Trillion pound profits.

A website to die for, in terms of simplicity and user friendliness.

One built on WordPress, I was once reliably informed.

Stores that feel uniform and cultish but are nonetheless (for me at least) a pleasure to visit.

I don’t think we’ll ever read of Apple closing down, but I’m sure that there will be big business, retail and restaurant casualties in the next decade – from those who failed to adapt.

Grow your business

Do you want to grow your business? Do you want to adapt? It costs less than you’d think – if you do want to thrive, contact me today.

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