We all want to be found on page one of Google, don’t we, for our services and products?
We all want that moment when someone searches for removal firms in Sheffield that you come up on page one.
Assuming of course you’re a removal company.
And in Sheffield.
Companies invest big money in SEO because it reaps dividends for them – if they can be found prominently online and what they offer answers questions to solutions a customer is looking for, boom.
I’ll come clean now and say I only look at the first few pages on Google search, ignoring the PPC ads in the main.
But I’m a man on a mission to get this company, ostensibly a copywriting and social media marketing enterprise, up on Google rankings.
I’m on page 14 in private browsing mode of Google for this search term:
Web Design in Norwich.
Now rather than be despondent, I see this as a positive.
In April, this year, I was part of a web design company and had been for a year and made a decision to go solo.
My copywriting and social media management business was being found on Google frequently by clients after 3 years of constant work at promoting it and I knew adding web design in Norwich to my services would take a long time to be seen in organic searches.
But it’s taken a month.
One month of optimising and blogging and social media sharing to get to page 14 from Search Engine Obscurity.
It’s a start, a good start and I know that by constantly refining what I offer, using the one third two third rule in marketing and creating backlinks, the business Get Pro Copy Ltd will rise in the ranks.
I’m not naive enough to think that I’ll be on page 5 next month, but I do have a clear progression strategy and if I’m on page 13 by July and page 10 by October, I’ll high five myself.
Society has changed you know that – just today House of Fraser announced shop closures, hot on the heels of Toys R U, Maplins et al.
Products and services are now largely bought online and if you’re serious about surviving and thriving, you have to be found digitally and compel people to buy into and from you.
People hark back to the past as if life was better before the internet – it really wasn’t was it?
We played out all day in the 70s because there was nothing to hold us in the house – no Netflix, no apps, no daytime tv, so digging for worms or den building or hanging around shops or phone boxes was better than being indoors.
Don’t get me wrong – I love going out, getting Vitamin D and meeting people daily, but if someone asked me, which did you prefer – the past or the present, I’d have no hesitation in replying “Present.”
There’s key aspects to be found online then if you’re in Norwich or Nantwich, Newcastle or Newport and here’s a few:
- A responsive website
- A social media presence
- A commitment to communication
- Optimised content
- An ability to think longer term
I think as a business I embody all five key principles.
I talk the talk and walk the walk, as that cliché goes.
If you’d like to know more about how I can make your start up develop or breathe life into a dated, unresponsive website, drop me an email now: [email protected] and I’d be glad to advise you.