I am a zombie. My daughter is, my wife and son less so. We are the living dead.
Walking round with fixed stares.
Stares set on screens – living life through a lens, vicariously, whatever you want to call it.
Not alone though as most of the population seem glued to smartphones and the internet. It’s revolutionised life, changed business cultures and destroyed, perhaps, the high street as we knew it, 20, 30 years ago.
You either embrace your zombie clientele or end up as a footnote in history, like Woolworth’s, BHS, Toys R Us, the Goliaths amongst the Davids who’ve all crashed and burned in recent years.
Any business needs to be online and active on social media – whether that’s a start up or an established brand.
Look at Greggs – would their vegan sausage roll have made such an impact without that PR exercise on social media? I doubt it.
Few may go online and order a pallet of Greggs’ vegan sausage rolls, but anyone walking through an identikit town in Britain may wander in there to see what the fuss is all about.
That sausage roll campaign would have got nowhere without viral online marketing, with Piers Morgan chipping in, with the general population not knowing, perhaps, that the same PR manages him and Greggs.
They have an app too and a delivery service with active social media channels.
Life in 2019 for any business needs to be like that – social, digital and disruptive (a word I dislike).
If you’ve got the germ of an idea for a business in Gorleston, Great Yarmouth, Norwich or elsewhere, sit and make a plan. Write down ideas. Develop a brand. Get found on social. Build a tribe of followers. Be likeable.
Oh and get a website from this freelance web design Norwich expert.