A website is only part of your business journey

That title may sound a bit odd, coming from this Norwich web designer and copywriter, even self-deprecatory to a point of self-defeating but it’s true. A website won’t make you any money. It won’t pay the bills, your mortgage, your car loan and feed you at all.

Let me explain, before you assume I’ve lost the plot and am telling people to not bother with a website.

A website is an important part of your business but a website won’t create business. You do that by sharing and promoting your skill sets, services and providing answers to questions that people are searching for. A website gives you credibility, shows your expertise, highlights your commitment to communication via social media, but unless you’re prepared to work at it, you’d be better off splashing a grand on a week at Butlin’s With Squirrels (Center Parcs).

My point is this – you can lay out a relatively small sum of £300 for a simple, responsive brochure website from me, or £1000 and have a website with functionality like a shop – but unless you’re prepared to roll your sleeves up and get strategically involved, stick to Parc Market for spending sums like that.

You see, a website is only as good as its owner.

I can design one, add a nice logo, optimise the content for search, get business cards sorted, set up company email addresses and your social media channels, a blogging page, but once that month of intense excitement has waned – you’re left with the digital equivalent of a brand new car, which looked and smelled great a month ago, but now has faded from your immediate attention.

You’ve got to work at your website and your digital networking.

It takes time and effort.

But without it, you’re in danger of the fading syndrome of the new car.

How?

Physical networking (which I’m no fan of actually – BNI are three letters that fill me with dread).

Social networking.  Connecting and not selling but conversing and gaining some trust. My business comes primarily from LinkedIn then my website.

Blogging. You either do it or pay a freelance writer to do it – and trust them – no one likes being micro-managed as freelance means you’re free from bosses, technically.

Being a helper. You don’t have to become Mother Theresa or Mahatma Gandhi, but helping others in their business is not only good for your soul but will reap rewards later. If you’re a selfish, money-grabbing type, no one will do business with you.

Finally don’t give up.

You’ve got to have self-motivation by the bucket load and an ability to see the long term picture.

Self-employment is ridiculously painful at times. Working with the wrong clients. Underpricing a job. Chasing payments.

But when I’m on my daily stroll along the Groundhog Day bridlepath and woods with my rescue border collie, I never think I wish I was back in paid work, with commutes, meetings and odious bosses in schools.

No.

I’ve made Get Pro Copy Ltd a success – and if I can do it as a cynical 53 year old with no formal training, other than a lifetime of teaching and writing, you can.

Need a helper?

I’m one – just ask.

 

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