Before I begin, let me just make it absolutely clear that this is not a question I get asked daily. It is not something that crops up when I’m waiting for a soya latte in Pret, or walking the dog. I don’t make apocryphal questions up to suit some blog post.
When people actually email or call me about WordPress web design, traffic does come up. It’s usually me though who asks “How many people come to your website a day, a week, a month?”
Most haven’t got the foggiest and many don’t know that Google Analytics, correctly embedded, will tell them this.
Why isn’t anyone coming to my website?
So the first answer I’d want to establish is “how do you know they’re not?” If the client or friend says I’ve got Analytics set up and the visit rate is poor and the bounce rate is high, it’s time to begin a plan of action.
Speed of loading
An obvious factor to getting people to come to your website and stay there is loading speed. In this age of nanosecond attention spans, your potential clients will quickly scurry off if your website takes more than a few seconds to load and render.
How do you speed them up?
You can look at hosting, consider a Content Delivery Network like Cloudflare, which this site goes through and you can look at the website back end itself. 9 times out of 10 it is huge images slowing down loading speeds. I get sent images from Adobe and Shutterstock from clients in raw format that exceed 10MB. Now I’m not an idiot. I know plonking three of those behemoths in a home page slider will make a journey out of Norfolk seem fast. I compress them for web in Photoshop and use plugins then like Imagify to reduce them further.
All images need to be under 300kb in size but still be high res to prevent pixelation – are your images small?
I pay a yearly subscription for unlimited sites on WP Rocket. It is worth every penny. What I do for clients after launching a website is back the site up and then deep clean the database by erasing permanently revisions. They sit there gobbling up space otherwise and WP Rocket does all that deep cleaning for me.
Other factors to get visitors
Apart from speed, your website has to provide a purpose to visit. If it’s duller than an evening with John Major (Google him if you’re a yoot) no one will linger. Content and user experience needs to be enticing enough to get people to click and linger. Blogging regularly keeps them there. Look at this blog page. I exceed 1000 new users every month and the order books and my ego are full.
If you want web visits, social media is the vehicle to get traffic there. You could have the most marvellous content and design in cyberspace, but unless people are following and engaging with you on social media, your traffic will be low.
Let me tell you something now – social media marketing is hard work. You can’t create followers by simply having a brand and posting content occasionally. It has to be creative, constant and engaging. One tweet a day won’t cut it, a Facebook post a month is pointless. It’s a daily activity. If you can’t do it, find someone who can.
We’d all love to sit at the top of Google searches for key phrases but it doesn’t happen by accident. You have to optimise your content, gain trust from social media and become an authority in the search engine algorithms. Google reviews play a part, as does Google My Business, Google Maps, backlinks and domain authority. Longevity matters too. If you’re in it for the long haul, buy the domain for 10 years as this adds weight I’m told.
You’ve got to be found on Bing or Google, you must be visible on social media. Your website must give people a reason to visit, linger and share. It’s got to load quickly. You need to know what traffic you’re getting and devise a plan to get higher numbers.
I know how to do this. I’ve done this myself.
Want me to help your website get more visitors?
Get in touch today.