What is Domain Authority?

Growing up with parents born in the 40s I always visualised a DA as a Duck’s Arse, a 50s style of haircut, but as I’ve developed into a web designer I now know a more lucrative meaning: DOMAIN AUTHORITY.

Put simply, the DA is the score search engines award to your website from 0 to 100. My own business has gone from a DA of zero to 60. You can check your own and rivals here:


What this means is that the higher your score, the closer it is to 100, your website ranking is positive.

Being higher ranked means that you come up in organic search results and you should make money from it.

Well, I do, from my website and Duck’s Arse.

So how do you improve DA?

One aspect that comes easier for me is backlinks – whenever I design or redesign a website, I place my web address in the footer.

You can see my portfolio here.

Only when someone falls out with me do they ask for me to remove my company name which I’m absolutely fine with, though it can piss me off!

Apart from backlinks and keywords, what can you do to raise the authority of your website?

  1. Choose your domain name carefully. I’ve covered this here.
  2. Optimise all content. On my website, and others I design, images are alt-tagged and relevant, metadescriptions are carefully crafted.
  3. Create good content and publish it regularly. I used to blog regularly aiming for 300 words minimum but the stuff that ranks is Skyscraper content. If you can produce a blog of 2000 words, it will do better on search than 4 blogs of 500 words. If you can manage 10,000 words and make it better than ones ranking on page one, you will see results. Obviously crafting a 2000 word blog is a costly undertaking – I’d typically charge £300 + VAT as it’s a day’s work; a 10,000 word article is £1500 + VAT; five days’ work. That investment could pay off with one contract though from organic search.
  4. Improve internal links. Instead of just anchoring the contact page in the CTA, link to other blogs, other pages, contact forms.
  5. Be like a Tory. Hunt and kill bad links. One of the major sources of bad links is spammy comments. Make sure you have a Spam filter set up and delete Viagra links etc as they harm your DA. You should log into your website every week to back up, update and remove spam. I do that too for a reasonable nominal monthly fee.
  6. Make your website responsive. We’re not in 1999, toting Nokia 3410s. 83% of web traffic searches is on mobile devices – phones and tablets. Your website needs to look shit hot, render quickly and deliver what it promises on smaller screens.
  7. Become an expert. In your field. I’m a freelance web designer, copywriter and social media manager and if you look through Get Pro Copy you’ll find plenty of written evidence of my expertise. Similarly Google reviews improve DA and show your expertise in what you do. Pursue Google reviews.
  8. Increase website speed. You need fast hosting, high res images that are compressed and a CDN (Content Delivery Network). You can reduce website bloat too by backing up a website and deleting caches and databases. I did this recently for Joshua whose website was creaking with slowness. 3 hours’ work (£150) and it moves faster than a seagull on chips.
  9. Promote through social media. Social media sends signals to Google, Bing etc that your website is actively engaging. I have six social media channels for Get Pro Copy and they’re all used regularly (YouTube is the least used). You can make a concerted effort to post or pay someone like me to run your digital marketing.
  10. Measure before and after. Check your DA now using the link above and then set a target of increasing that number by following the 9 steps above.

Finally, if you need advice on web, copy or digital, contact me:

07462923476 (Call, iMessage or WhatsApp)

[email protected]

DM me on LinkedIn, Facebook, Twitter or the Gram – how street am I?