I’m a friendly type so I thought it appropriate to talk and share today my understanding of SEO friendly blog posts and blog SEO tips.
And how to write these.
Read on …
Blogging, inbound marketing, content marketing, news items, whatever you choose to call it, is here to stay.
The heady days of booking holidays on Teletext, by telephone and, perhaps, in a physical travel agency are over?
The internet rules and if you’re blithely ignoring growing your web presence, you’ll end up like Blockbusters (the rental firm, and, arguably, the Bob Holness quiz).
We all know how Netflix handed a lifeline to Blockbuster with streaming, only to be rebuffed, with history showing what a fatal error that was.
Same with HMV, Jessops.
Both though survived after a fiscal weightwatcher’s schedule, but others like BHS haven’t.
Amazon and John Lewis are website leaders, because they’ve embraced content marketing like no other company.
Do you want to go the way of Blockbuster or would you like to survive and prosper by engaging that massive online audience?
If so, keep reading.
A question I always ask when someone contacts me about writing is: who is your audience and what is your purpose?
It’s not me passing the book or being flippant – it’s at the heart of copywriting and blogging.
The answers to those questions drive my writing and social media marketing.
Example: I was FaceTimed, last week, by an author who has engaged me to promote their debut novel on Twitter and Instagram, before Christmas, to boost sales.
My opening questions centred on: who is your novel’s audience? What is your marketing objective?
The audience is crucial because my SEO friendly marketing strategies (not blogging) are to find that audience and engage them with the novel so they download or buy it, from the work I’ll put in on Twitter and Instagram.
If that product was a service, not a novel, a service like removals, electricians or estate agents, I’d have waxed evangelical about SEO friendly blog posts, which I do later.
WHAT IS BLOG POSTING?
Blogs are brief weblogs (shortened to blogs).
They’re information rich, marketing content to show your company as an informed expert in what it does.
It’s sometimes called content marketing but, at its heart, blog posting boils down to creating content for your digital audience and then using Share Triggers to get this read and exposed.
Blog posting can be daily, weekly or monthly and in essence it’s a carefully crafted piece of information, of 350 to 10,000 words to resonate with your audience of buyers and Google.
Buyers will be called to do something through a blog post – whether that’s to subscribe, fill in a contact form, connect on Social Media or actually add something to a virtual basket and checkout.
Blog posting drives consumer actions.
THE WASP METHOD
I watched a great video log (vlog) this week, from Brian Dean (the number one SEO guru, not the ex Leeds and Sheffield United striker) about the WASP method:
W is Write
A is Add
S is Set Up
P is Promote
In a nutshell, journalists and bloggers create content, they write, they can add to what others are saying, like I’m doing here from Brian Dean.
Add share triggers on SEO friendly blog posts, by adding value, creating longer content of 2000 – 5000 words (more about that later).
The Set Up is all about on page SEO: making sure the page URL contains the keywords (as this one does). ensuring they appear in the first few words of the URL and title tag, without it sounding robotic.
Outbound and inbound links are vital too – to use that corporate bullshit phrase: “to reach out”.
Links show you’ve understood and researched topics and have chosen high ranking pages.
You also need to make sure, on the SEO front, that synonyms are used within the SEO friendly blog posts – cars, dealers, vehicles, car hire etc.
And then finally Promote.
Brian Dean talks of the Publish and Pray method many companies use.
With 2 million blog posts a day published online, you’ve got to promote – and not pray.
One way is to email key influencers and then devise a great email copywriting strategy to promote this.
Pimp that blog in other words.
So how does this stack up for online marketing in the UK?
What can SEO friendly blog posts do for an electrician in Doncaster, an estate agent in Rotherham and a removal firm in Sheffield?
ELECTRICIANS IN DONCASTER
If your audience is looking for you on Google searches, you need to climb Page Rankings so you’re found and ensure you have a specific narrow search term you can be found for.
This could be Electricians in Doncaster or Doncaster Electricians – and you know those searches take place because there’s been some Google Analytics foreplay, from you, or your copywriter or your web designer. That’s great.
That one search “Electricians in Doncaster” yields 157,000 results. That’s a lot of sparkies vying for attention in Donny (I can go all Billy Casper and informal as I’m from theeere, tha knows.)
What’s interesting too is the searches related to that term below:
local electricians doncaster
registered electricians in doncaster
electrical contractors doncaster
zero sparks doncaster
electricians in armthorpe
mcds electrical doncaster
jrb electrical doncaster
auto electrician doncaster
Now any electrician / joiner / plumber / undertaker / estate agent / solicitor worth their salt in a town should be paying attention to what’s being searched for, how often and where their company sits on Page Rankings.
No one facing a power outage, or wanting outside lights, or power providing to a garage, in Doncaster, is going to scroll through the 157,000 results – yes they will read page one, possibly page 2 and that’s it, unless they know the sparky’s name or company name.
That electrician may be booked solid for months and not need more calls from clients – but that is very myopic and I doubt any company doesn’t want more work.
To get to Page One, they could do well to employ a SEO blogger.
Same in Rotherham.
ESTATE AGENTS IN ROTHERHAM
An estate agent in Rotherham is a different kettle of poisson – buyers don’t wake up and decide to get on Google and sell their house immediately (well most people don’t).
I’d browse and your intelligent consumers will browse online – or on the high street if they’re stuck in 1985.
Estate agents Rotherham and variants of that search yield: 254,000 results.
Rotherham is really not that bad a place, and I know there’s not a quarter of a million estate agents vying to sell your home, but that is what Google throws up.
Now what those 35 estate agents need to do is create a series of SEO friendly blog posts.
That one sits on Page One.
Coincidence or clever marketing?
The latter, I reckon, don’t you?
So now on to Sheffield.
REMOVAL FIRMS IN SHEFFIELD
I’m really casting my local knowledge far and wide to include the socialist capital of Yorkshire, the Steel City, Sheffield.
Just 38,700 results show this time for Removal Firms in Sheffield, which really shows how dodgy the electricity is in Doncaster.
Now what’s interesting – well at least to me and it should be to you if you’re involved in any sort of business in a town, city or county – is that many of the ones on page one of Google – for removals, electricians and estate agents – have grasped a SEO friendly nettle.
These few have SEO friendly blog posts (one removal firm in Sheffield positively embraces blogging) and SEO friendly URLs, menus, metatags – the HTML coding that a good web designer and copywriter can meld in the website’s scaffold to make Google sit up.
One in particular stands out online – go see for yourself (and no I don’t write for them).
SEO FRIENDLY BLOG POSTS
So, I’ve hopefully established with you that the days of picking a business from Yellow Pages and Thomson Local are over and that Google (and Facebook) are king and queen of searches.
How do I know?
Because Facebook has 1.6 billion global users and Google can handily collate the number of searches for a term you want to rank for.
SEO friendly blog posts are a supremely cost effective way of providing value to your customers and climbing that Google ladder.
I know too how to optimise blog posts for SEO.
I wasn’t trained in this, I’ve learned how to become a SEO blogger as a freelance writer.
WHAT IS SEO BLOGGING AND WHAT DOES IT COST?
A lot less than you could earn from it is the trite answer.
Okay, I’ll come clean.
My charges for a fully researched post of between 350 – 500 words, with a snappy headline (which can take up to an hour to create) with a stock-free, web-rendered, branded image, with an alt tag attached, with links and Calls to Action is around £50.
Commit to more, the unit price drops.
Ask for more detailed blogs, the price inevitably rises.
If a plumber asked you for £50 to come and look at a leak, and fix in 10 minutes, you’d pay it and more.
That monthly haircut (women not men) probably costs similar and we don’t whinge at paying £50 for someone to do an hour’s job, do you? (I do, I must admit).
No retainer, no contract tie ins, pay for what you want, let me loose on the research and writing.
For that payment, I research keywords, your rivals, analyse Google search volumes and create an accurate and engaging post that will inform, entertain or persuade in the right tone of voice for your audience – whether that’s dog owners or oesophagul reflux sufferers (yes I have written about both, repeatedly, forgive the reflux pun.)
That removal man with SEO friendly blog posts on Moving to New Zealand impressed me.
Did the owner write them?
Possibly; though I doubt it – he’s paid someone, just as he’s been paid, to move customers – but with words.
That freelance writer has spotted a search volume and answered a need – people are searching for removal firms for New Zealand and who can blame them with the way this country (and the USA) is veering to the right?
Bit of politics.
Wouldn’t you be impressed by a website that showed that commitment to helping?
That firm is showing thought leadership on questions potential movers may ask.
An electrician in Doncaster may not need to provide that level of information for someone who wants new lighting installed.
But to get to the top of those 157,000 results, their website needs to stand out, be reviewed highly, feature on business listings, Google and Apple maps and, arguably add a blog.
HOW QUICKLY WILL I SEE IMPACT ON GOOGLE?
How long is a piece of string?
If you’re a Property Investment company in Barnsley, the impact of a SEO friendly blogging strategy may see immediate or speedy results.
I speak here from experience of propelling one such firm (not in Barnsley) from invisibility on Google to Page One.
They committed to one blog for SEO purposes per week to begin to maximise impact.
You see Google likes and rewards fresh content.
We all like to read something new, don’t you agree?
Google is no different.
Its robots crawl over a newly submitted site and subsequent SEO friendly blog posts and rank it.
I make creating a SEO post in company circles sound simple, but it’s not.
It’s hard work and time consuming. It’s what I do though and love doing, with a passion.
GIVE ME EXAMPLES OF SEO FRIENDLY BLOG POSTS
As I’m a ghostwriter, under NDAs, I don’t show content I’ve created, except for my own.
I created an uber SEO friendly blog post called Email Copywriting.
It took me a week to create (5,000 words, images, research, note-taking, linking) and a fortnight to share.
Admittedly I didn’t work 8 hours a day, 7 days a week on it.
I do have other jobs – like the dishwasher, social media management, ghostwriting and blogs.
But I hope you see the point?
That blog post alone, with the subsequent sharing of it on Facebook groups, Twitter, email campaigns, LinkedIn and LinkedIn groups, was probably 40 hours’ work.
If I’d paid someone to create that, I’d be looking at paying £800 or more?
But you know what happened with this post?
It went from nowhere to page 3 of Google (without the nude females) in a month and it’s now moving up towards the heady heights of page 2.
Now what that means to me is that some business looking for email copywriting will see my SEO friendly blog post and take notice.
Someone already has commissioned me to craft an email campaign.
So that post and its condensed version got me business and traction on Google.
If you’re a removal firm, an estate agent, an electrician in Doncaster, Derby or Dundee, shouldn’t you be thinking about engaging your customers and climbing Google with a series of SEO friendly blog posts?
You should – it’s worked for my business, as well a flooring company, authors, property investors, clinics, vets and estate agents with ghostwritten SEO friendly blog posts.
It costs less to them too than a wet weekend away in Manchester.
Want to know more?
Drop me an email, give me a call or fill in my SPAM busting contact form.