Did Quentin Tarantino conceive of his last masterpiece of a movie, The Hateful Eight, as a play on words?
Was he sat one day in his Beverley Hills pad, thinking up a title beginning with Hateful to have an epiphany, a numerical rhyming epiphany that hate rhymes with eight?
Did he play with words all day based on numbers and reject The Wan One? The Raw Four? The Devon Seven?
Okay frivolity aside, QT knew on the QT, perhaps, that titles generate hits.
But Tarantino wasn’t blogging with keywords in mind, with one eye on Google, he’s number one in his own right, a recognised brilliant moviemaker – “The Hateful Eight – a film by Quentin Tarantino”; “Score by Ennio Morricone” “Starring Samuel L Jackson” etc did all the Google spotlighting.
Same in the old days, before online marketing.
Dickens, I guess, or Jane Austen, didn’t spend hours on titles: “Oliver Twist”, “Emma”, “Hard Times”, “Northanger Abbey” as they didn’t need to.
But now any online content marketing strategy has to consider the headlines and how it’s constructed (on WordPress, a plugin Yoast SEO, handily analyses your title and makes suggestions).
I’ve written a guide to this before.
The headline or title is vital in generating click throughs and reads and before I begin a blog post, I spend up to 30 minutes, sometimes much longer, getting the right headline.
I wonder how Quentin Tarantino’s headline thought processes ran?
He’s no stranger to pithy effective film titles (with rhymes):
- Kill Bill Volumes 1 and 2
- Django Unchained
- Reservoir Dogs
- Pulp Fiction
- Jackie Brown
- Inglorious Basterds (sic)
- The Hateful Eight
- Death Proof
Over 24 years, since the release of “Reservoir Dogs” that’s a title created, a movie masterpiece, every 3 years on average.
So, on Monday, despite its 3 word title, the Blu Ray version of “The Hateful Eight” will be delivered – late of course – and I’ll sit down to watch this cinematic wonder – for the second time.
Will it be as good on the smaller screen?
Will the plot twists, I now know about, affect my enjoyment?
Will I spend the 3 hours with one eye on the cover, tutting about the brevity of the title?
I’ll let you all know, next week.