Copywriting – the skills and abilities needed.

So what skills and abilities does a copywriter need? What specific strengths do I bring?

English Language Skills

Educated to degree level in English Studies, and have successfully taught English and English Literature to A2 Level since 1986.

An Eye For Detail

I have a keen eye for detail and am able to spot errors in my own work, acting as proofreader and copy editor. Years of writing, examining and modelling excellent copy have made me extremely eagle-eyed.

A Wide Vocabulary

As you’d expect from an experienced English teacher, I have a wide vocabulary in my “word arsenal”.  Sometimes though, tried and tested, simple vocabulary is better – powerful headlines and blog titles need simplicity.

Curiosity

As a copywriter, I’m innately curious about learning all about products and services – tapping into customer fears, a product’s USPs and a company’s benefits, for example.  I write with the voice of an expert in whatever field you’re looking for.

The Ability To See Different Points of View

As a copywriter, I put myself in the shoes of the buyer. I am able to persuade the customer that the product or service I am writing copy for is going to benefit them.

Research Skills

Tied in with curiosity are my research skills. I’m able to find answers and information through research, using wide sources to communicate through content writing with your target market, your clients.

Great Listening Skills

We talk; I listen to you carefully and then provide the type of content you want for the market you’re targeting. I will follow your brief closely and communicate with you constantly throughout the copywriting process.

Speed

I will not let you down by missing deadlines. Quality copywriting will be delivered on time, every time by me personally.

So if you need copywriting created by an individual who has been getting the right results from words for almost 30 years, contact me today.

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