Ghostwriting by definition means writing for someone in spirit not name.
It means using language to entertain, inform, persuade a reader to follow a course of action: whether that’s reading more, leaving an email address on a capture form, following you on social media, or picking up the phone to talk to your business.
It’s writing to give your business credibility, thought leadership as an expert in the field you operate in.
Now when I ghostwrite for individuals, businesses, services, I craft (overused word in the world of beer, I know) unique individual pieces based on a brief.
I do certain things though, before every ghostwritten piece:
- I read the brief closely.
- I research the subject.
- I develop a strong headline.
- I look for keywords for meta-tags, meta-descriptions and analyse keyword competition.
- I draft.
- I check the draft repeatedly.
- I email the draft to the client.
- I ask for feedback, annotations.
- I amend and resend.
- I maintain confidentiality.
You see that’s the part – confidentiality in ghostwriting – that may strike you as odd.
But why should it?
A client, you, has paid money for a ghostwritten post, not to promote Stuart Walton of Get Pro Copy, but to promote your website.
Makes sense, doesn’t it?
Why should I expect a signature at the end?
I don’t and I won’t.
You ask me to create some web content, a newsletter, an article, a press release, a blog post, or series of them, and you can sleep soundly at night knowing that they’re your intellectual property. They’re in your name, you own the article.
Rest assured, I won’t publish it in an online gallery.
I even have a ghostwriting contract promising that. I’ll send you a copy, if you ask me.
Ghostwriting delivered on time, every time, with my name only on the invoice.
Want to know more?
Get in touch today on [email protected] or 01493 445737 or 07462923476.