The sales funnel is a fabled part of marketing.
You’ve heard of it, I’ve heard of it.
In layman’s terms, visualise a funnel, pour marketing strategies in the top of it, and from the narrow aperture, over a period of time, leads and sales ooze out.
It’s tried and tested. It’s stood the vagaries of time.
Strategise your marketing, considering your brand’s USPs, pour stuff in – like salt in a dishwasher.
Create an engaging and dynamic platform, whether that’s your physical shop window or your website, drive traffic to it through marketing campaigns: door-drops, blog posts, social media pages and in time your seed sowing will bear fruit.
There will be growth.
It’s your mantra.
You’ve preached it to your team for epochs.
The sales funnel can have all the tactics, all the marketing nous poured in at once, but nothing drips from the end.
Few sales materialise, few leads, despite your zealous feeding of the sales funnel.
You’ve watered it daily, you’ve fed it nightly, you’ve analysed the quality of material being inputted.
You sit back proudly, assuring everyone it’s a matter of time.
We all know that time may be a great healer, but it waits for no man.
So, my suggestion is to focus less on the fabled funnel, stop feeding it so much and consider what is causing the blockage.
Is your website not climbing Google, but is reliant on the artificial performance-enhancing steroids of Google Adwords and PPC. It often does not work – I’ll tell you that from experience.
Consumers, like me, subconsciously or consciously, scroll past featured ads to those that have grown organically through Google. It’s why Google have jettisoned the right-handed margined adverts sections.
You’ve door-dropped 5,000 leaflets.
Statistically on average, these yield a 4% return, which is good but the time involved is immense.
You’re proud of your Facebook page, likes, Twitter followers, website, it’s managed and fed but the sales funnel remains blocked.
Because in 2016, sales, as they’ve always arguably been, is about relationships, relationship marketing and trust.
Build the trust, enhance relationships with clients and your workforce and watch the leads appear.
A blogging strategy amply shows your thought leadership, your helpfulness, your integrity and your expertise within an area or field.
If you want a new take on the sales funnel, contact me today.