When I occasionally blog on Get Pro Copy or Nest in Norfolk, one of my other companies, I see a spike in visitor numbers on Google Analytics. Makes sense, really.
What I also see longer term is a steady rise in search engine rankings. If I blogged weekly, without fail, I’m sure I’d be at the top of page one of Google and Bing Crosby for various long tail searches.
People go on search engines to find answers. Your home page of your website may provide some solutions, but investment in a blog page will pay back more.
So will a FAQ page.
I don’t write on my own website as much as I should because I’ve become like that builder who won’t repair his own roof. I blog for others and espouse the virtues of it, forgetting that my own business, this website, needs constant nourishment from fresh content.
What I’ve found though is the past year is that so many enlightened businesses and individuals have cottoned on to content marketing and recognise its value.
I write constantly now for many companies on retainers, some under NDAs, but others who allow me website access to create blog posts and even allow my name on there.
Which is nice.
BLOGGING GENERATES LEADS
What is most gratifying though for me is when a company I write for sends me a screenshot of leads. My last 3 blog posts for this company generated hot leads. Now you may say PPC, Adwords will do that, and you’d be partially right.
But I’m sure that many consumers, Google searchers are like me, assiduously ignoring Google Ads in search rankings.
To generate those leads, organically, this company who pay me a monthly fee, have trusted me to write engaging copy of long form articles.
LONG FORM CONTENT IS KING
There’s little point though in adding miserly blogs of 250 words at a time. The longer the better to be honest, using the Skyscraper strategy. No one looks at the second tallest building in Manchester. All eyes are drawn to the Beetham Tower, and if you want your business to stand tall, you have to add extra storeys (or stories?) to outdo your biggest rival.
Out Beetham the Beetham.
BLOGGING TAKES TIME – TIME IS MONEY
Now you could sit scratching your head for hours thinking up ideas and then creating a post. Or you could outsource it to me. I am reliable, engaging, creative, and unlike many copywriters, know my way round a website, keywords, metadescriptions, ALT tags etc (geek alert).
I am useless at DIY.
Even something as mindless as clearing out the garage would have me make a mess – so I outsourced it to a licensed waste carrier and paid for 3 men to restore it to showhome glory. I can’t put up blinds, fix a puncture or paint a wall, without more ending up on me.
But what I can do is write and design websites.
THE INEVITABLE CALL TO ACTION
Your website is one piece of a marketing jigsaw; your social media channels are another piece. Blogging is the blue sky that you find above those yachts on jigsaw boxes in 70s childhoods. It’s hard work to put together but for the big picture, you need an expert copywriter.
Look at who I blog and manage social media for – not under NDA and you decide:
and many many more under Non Disclosure Agreements.
If you want to generate website traffic and leads, through blogs and social media, contact me today.
Mobile is the quickest way to chat – 07462923476.