Decent website but how are you driving traffic there?

%name social media

Decent website but how are you driving traffic there?

I design websites for clients. Done pretty well at it the last year too. 150 projects completed, with more stacked up, in line. I didn’t drive business though solely through this website or blogging prolifically. I’ve built a following, a big following on social media.

LinkedIn – 5000 connections and about 100 blocked.

Facebook – 710 likes and reach that regularly exceeds 1000 and way more with paid ads.

Instagram – 2500 followers.

Twitter – similar.

Pinterest – 1.3k monthly visitors.

Pretty good for a sole trader who has been in business for under 4 years, don’t you think?

This website is no slouch either in terms of visits. 

Many blog posts, promoted on social media, can generate 1000 visits in a week. Some less. Obviously.

My point is this though – you’ve probably invested good money in a website, paid someone to add the social pages and promptly forgotten about why the website and social is there – to generate business.

A website is only a tenth of your digital marketing, in my opinion. Yes it showcases your products and services, gets you found in time on search engines but social media should account for 90% of your online revenue. Social media should make you stand out from the competition.

I’m lucky in that I can write. I’ve got a 2.1 degree in English (big I am) and a lifetime of motivating my customers – hormonal teenagers – to buy into my business, which was teaching.

I knew full well though that when I set up the business 4 years ago, it would be a slow burn to make it a success and the website that was designed for me then bears no resemblance to what it is now – and in 4 years’ time, it won’t look as it does now.

That website was to give me some online credibility, sate my creativity and a project for me to work on. I’ve expended more time working on Get Pro Copy than I ever imagined. I love it though and love the returns I see. 

Social media marketing comes naturally to me as I’m an internet whore. I know what interests me and what bores me. I know the strategies to position yourself as an expert, to walk the walk and talk the talk. 

Cut to the chase, I hear you say?

Your website is probably getting very little attention for one reason – you’re not driving traffic to it. Content marketing does that. Blogging does that. An active and engaging Facebook, LinkedIn, Twitter and Instagram feed does that. 

Ok, you’re too busy to be messing around on social media. You’re still pissed off that you were charged £2000 plus VAT for a website that has done little.

It doesn’t have to be like that though at all.

You outsource your social media, your blogging to someone reliable, creative and responsible.

Me.

I’m a reliable brand ambassador who won’t get pissed and start an argument on your company pages (I save passive aggression for my own channels, mainly LinkedIn, which I love and hate). 

I don’t go for the white noise of sell, sell, sell.

We all fast forward through TV ads, we skip YouTube ads after 5 seconds and mass delete sales emails and direct messages.

No one wants to be sold to. 

My network knows what I do – write, design websites, mark exams, walk the dog, and manage social. I don’t need to tell the world that every status update – 1 in 8 will suffice.

So no sell, no yawns.

I do it already for quite a few companies and those who’ve stuck with it have seen returns, big returns. It’s not guaranteed though – but your chances of being found on search, building tribes of followers in social are much higher than if you leave that website and those dusty social pages in a coma.

I have extensive experience of generating results for companies. I don’t charge daft prices or tie you in. If you think it’s not working, you stop. I may try to persuade you otherwise if I can see growth. 

I work for individuals and companies based in Norwich and locally; I work for high profile individuals in London (who presumably are too tired from commuting) and others whose websites I’ve designed, who haven’t got the time or inclination to post a daily interesting status on their once inert social channels.

Have I piqued your curiosity for blogging or social media marketing? Or have I been too salesy? Look too at the social media icons on this page and you judge if I demonstrate social media marketing prowess on a daily basis with my own business. 

If you like what you see and don’t want to become a hostage to an expensive web design or marketing agency, drop me an email: [email protected] any time. 

People sell property with people they like

%name tic tac toe

I work alongside a fair few estate agents and having been in the industry myself for a couple of years, I totally understand the holy grail of trying to acquire listings.

If you operate a no sale no fee model, you have to get vendors selling homes and then hoping that they pick you and not a cheaper online rival or the 8 other agents clustered in close proximity.

You can’t turn around to your office staff, or email Rightmove, Zoopla and Metropix, and say “Look I know this is inconvenient but we have had four valuation requests this past month and just one went with us, which should net us £2500 in 12 weeks all being well. Are you all ok with me not paying you?”

No.

You can’t and wouldn’t want to, because if and when the market improves, you’ll need those portals and your team to cope with the upturn in demand.

I explain this to estate agents I blog for: offering me a free EPC, a £250 selling fee or no sale, no fee at 1% won’t remotely tempt me into allowing your silent sentry of the For Sale board on to my meagre front lawn, because at this moment in time, I don’t want to move.

Same with your leaflets.

Your social media sponsored posts.

If I don’t want to move, others won’t either.

And this means inertia and empty pockets for estate agents up and down the country.

People used to move every 7 years on average, and 4 on new estates, but I’ve noticed on the development we bought on that there’s been no property up for sale in 2 years – properties to let yes, for sale, no.

Norfolk is not atypical either.

The only movement in the market it seems to me from discussions and my own daily portal perusals is with new builds.

First time buyers have almost disappeared and with that, there is no consequent upward demand from those FTBs who would want to upsize in 4 or 7 years.

Starter homes are being pocketed by investors with a 25 year strategy of holding on to their investment.

If that £100,000 two bedroomed terraced home is being bagged by landlords, not young buyers, then the demand for £150,000 homes reduces and we’ve ended up in a state of stasis.

No matter what agents may say, the market to me seems deader than a dodo.

I remember in 2010, the election uncertainty was blamed and for the past two years, Brexit, but I think the market has been declining for many years and these are just factors to peg a slowdown on.

I might be wrong, of course.

But I’d argue that what you need to do is continue to work at clever marketing. That doesn’t mean offering to sell homes for peanuts – if an estate agent rocked up in a Mini and said to me “Stuart, we’ll sell this house for free, pay your conveyancing fees and removal costs,” I’d smile and say “Thanks, but I don’t want to move.”

I will eventually but not now.

When I do decide to move, I won’t pick because of price, discounts, high street location, I’ll choose on emotions – who I like and how they have made me feel.

It’s the same with any major purchase – why do I drive 57 miles to a car dealer to get the same deal and car as the one I could have got 23 miles away? It’s the people, the relationship marketing, the fact that they all connect with me on social media and engage with me.

House selling is no different.

I’ll choose based on the people, the relationship marketing, and the fact that they all connect with me on social media and constantly engage with me on LinkedIn.

People buy from people they like, and people sell with people they like.

Instead of throwing money at portals, premium listings, new office furniture, wrapped Minis and sharp suits, work instead on connecting at a human level.

Make yourself loveable – and, if that’s too difficult, at least likeable.

I can show you ways to do that too. 

Let’s talk.

 

The Basics of Social Media Screening for Employers – a guest post

Social media is a modern-day phenomenon, allowing people to keep in touch with friends, family, coworkers, and even Internet strangers they’ve never met in person before, rather than requiring in-person, face-to-face communication. The number of people with at least one social media account in the United States has increased significantly each and every year.

For example, not even one-quarter of the United States population had a social media page, ringing in at $24 in 2008. Social media use in America hit the 50% mark sometime between 2010 and 2011, finishing the latter year at 52%. Today, an astounding eighty-one percent of Americans own at least one social media profile.

Read moreThe Basics of Social Media Screening for Employers – a guest post

How not to become a boring sod on LinkedIn

%name Alcatraz

I’m not stupid.

I came from a job with more rules and restrictions than North Korea.

Education is divorced from the real world, operating in a petty set of rules that only apply to certain people lower down the food chain and not further up, where Teflon suits are worn daily.

The hypocrisy and double standards are startling, trust me.

Read moreHow not to become a boring sod on LinkedIn

Dear Estate Agent – are you time-poor?

%name estate agent eggs

£18,500, 1987, bought via an estate agent in Shaw.

Yes: £18,500.

Cost of my first home at the tender age of 22 in Oldham, Greater Manchester in 1987.

It was cheap for a reason.

My salary as a probationary English teacher was £8,137 or £425 a month which was decent back then, when the house cost slightly more than double my salary.

There were other reasons too.

Read moreDear Estate Agent – are you time-poor?

Have Friday or Sunday seven days a week

%name Good Friday

I’m no fan of Morrissey to be honest, even though “This Charming Man” is a key song of my university soundtrack from the early 80s, but he is on to something with his “Every day is like Sunday” tune.

I prefer an analogy to Friday to be honest.

That’s what self-employment is like.

Sunday (or Friday) every day.

Read moreHave Friday or Sunday seven days a week

The biggest Labour swing since 1945 – no politics, just marketing

%name Labour social media

I often blur the distinction between professional neutrality and political affiliation – to the disgust and delight of friends and foes, but instead of talking Canterbury, Ipswich, Kensington and the Labour swing, let’s look at the General Election marketing.

The Maybot went all out for PPC banners – interesting to hear yesterday on Radio 4 news that Google are facing a hefty fine for its unfair promotion of Google Ads.

Every time you googled election 2017, the Conservative website and the mantra Strong and Stable popped up, but despite winning the election, Theresa May actually lost.

Read moreThe biggest Labour swing since 1945 – no politics, just marketing

Worry about Twitter marketing no more. I will make you grow.

%name twitter marketing dog

Worry about Twitter marketing no more. I will make you grow.

If I had a pound or dollar or euro for every time someone has said to me I don’t get Twitter, I’d be a millionaire or more realistically have £25.

Lots of shrewd social media savvy people just don’t get Twitter.

Neither did I when I started. But I’ve learnt.

I do know now how Twitter works and how I can make Twitter marketing work for you.

Here I’ll give some advice.

Though not in 140 characters.

Read moreWorry about Twitter marketing no more. I will make you grow.

Social media marketing prices, how to grow online

%name social media marketing

Social Media Marketing Prices for Small Businesses?

First let’s rewind to my childhood – which some would argue hasn’t ended yet: from when I was five in 1970 to ahem 2016. Yes I’ve had a tough paper round (it was teaching what did it).

You remember that thud as Yellow Pages landed through the letterbox?

Do you?

Read moreSocial media marketing prices, how to grow online

What really is the best time to post on social media?

%NAME social media marketing

You may have noticed, if you use Facebook, Instagram, LinkedIn, Twitter or Pinterest that your social media reach may be dwindling. Why? Have you considered the best time to post?

If not, read on for an easy to follow guide of the best time to post on social media platforms.

Read moreWhat really is the best time to post on social media?

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