You could never accuse me of standing still in business! Since being propelled skywards from a metaphorical ejector seat in 2015, I've had to learn new things. Old dogs aren't supposed to be able to do that - but this one has had to. Get Pro Copy was set up four years ago as a
What marks you out as different as an estate agent? Is it the fact your staff don't drive Minis? Is it because your fee structure is openly displayed on your website? Is it because your social media is engaging and active? Or does your office look lovely to those who walk or drive by? Have
Let me start with a truism – the best estate agent to sell your home is the one who achieves the highest price. Now who will achieve that largely depends on who you trust most - I've sold with hybrid, traditional and an online estate agent. So should you use an online estate agent? Depends.
The suburbs of towns and cities used to be the desirable, in-demand places for families and young professionals. City centres were where you went to work or shop or pursue leisure but always to venture out of at night. Time have changed though and urban living is now in vogue and becoming an expensive lifestyle
If anyone were asked to hazard a guess as to the U.K. city with the highest combined property values, few would offer any other place than London. Fairly obvious, isn’t it? Astronomical property prices combined with a huge urban population and inward commuting, along with the paucity of building space, would make the capital
I've run Get Pro Copy Ltd since 2015, constantly adding blog posts, as I knew this would lead to success. It has. I then realised that much of the property industry is beginning to recognise that a regular property blog post increases web traffic and leads to sales, longer term, so this venture was born. Get
20 years ago, we were all encouraged to become property developers on tv programmes by the likes of Sarah Beeny and Martin Roberts on "Property Ladder" and "Homes under the Hammer", which always seemed to be set in Stoke? Since then, I think the high yields of property developing have evaporated. As Farrell Walton estate
The diesel engine may soon enter the footnotes of history as car manufacturers cease production, but will property follow suit? Brighton elected a Green MP, Caroline Lucas, and I'm pretty sure she won't be representing the party alone in future elections as the world wakes up to global warming and environmental damage. Don't get me
A garden home office appeals hugely to me. I think it harks back to caveman times when man could colonise rock fissures and perhaps now modern man needs a man shed, a man den or a pod. Not just males either - women too. There's been an inexorable rise in self-employment and freelance work and
I'll hold my hand up now and say I used to have an obsessive habit of wanting to put my cars to bed in garages. I think my mind was programmed to behave this way because I'd lived in Oldham in the late 80s and 90s when car theft or vandalism was a weekly event
Brick and block or timber-framed? I pose this question as today, out walking, this very question was debated between myself and a neighbour. I'd not realised as we'd bought a home that had been first-fitted that ours (and the rest of Persimmon Phase One) was timber-framed and the new builds leaping from muddy foundations opposite
A micro-home is defined as having a living space of below 37 square metres - or the size of a tube carriage. To be honest, I could live in a home that size. I think the key with a micro-home, as with caravans, is design. Having been the proud owner of a touring caravan for
The term Local Property Expert or LPEs have become synonymous with online estate agencies in recent years, mainly due to the fact that they’re local and have some insights into the property market locally, we're all led to believe. It’s a curious term, because the traditional high street estate agents with MNAE and RICs behind their
Property copywriter, me, going back to basics. I've just started a new sideline: interviewing property vendors for two leading estate agencies and adding their stories to the property listing as a property copywriter. I could pretend this was my idea but I'd be lying - I was approached to do it by a leading independent
Cards on the table: I worked in estate agency for a while and formed my own company in 2014 which was on the road to becoming a success with 13 property listings shortly after launch, but it lacked a long term financial commitment from myself and my business partner. It did get a key aspect
I posted an article yesterday on Property Blogs, a sister site, about the pros and cons of the three ways of selling your property: traditional high street, hybrid or online and having used all three as a buyer and seller, and worked alongside many companies with content marketing, I feel qualified to comment. I've been
I like to see forward thinking from companies and one story that caught my eye over the weekend was the news that Redrow were starting a dedicated degree in housebuilding. Britain, you all know probably, is facing a housing and skills shortage and Theresa May's annual target of 300,000 new homes is unlikely to materialise
Remarkable watching the rerun of the speech of our glorious PM, Theresa May, yesterday, but instead of focusing on her coughing fit, that P45, Amber Rudd telling Boris Johnson to stand up or the falling letters, I’d like to steer clear of those four icebergs and touch upon what Mrs May said about housing. Or
I’ve decided, given that my bottled water and posh grain free dog food is paid for largely by estate agent types, to produce a series of articles about them. I’ll start with the rationale behind this. I bought my first home in Oldham in 1988, in an area so rough that even dogs went round
I read today that paying rent is about to overtake home ownership as a percentage share. Bit worrying really. Property has generally been relied upon as. a decent sort of income with the equity you bag from the capital you borrowed from a benevolent bank. But it seems now that the age of buying your
£18,500, 1987, bought via an estate agent in Shaw. Yes: £18,500. Cost of my first home at the tender age of 22 in Oldham, Greater Manchester in 1987. It was cheap for a reason. My salary as a probationary English teacher was £8,137 or £425 a month which was decent back then, when the house
Riches in niches. Nice ring to it – if you’re American. I’ve tried to get all focused on estate agencies, with some success, but here’s my worry: if Joe Public regards estate agents as lying sharks (their perceptions, I must add), can I trust estate agents as a social media marketer and writer in that
Real estate copywriting – yes that’s my niche. But what do I exactly mean by this? Or is it self-explanatory to you? Let me expand.
How does your business, your estate agency, your letting agency, stand in Google searches? What are you doing about this? What are your monthly outgoings as estate agents on marketing? I bet you roughly know?
Copywriting? Give me a copywriting definition now, you pretentious wannabe. Following the 10 commandments of email copywriting, here I go for some broader brush strokes and give you a copywriting definition, in terms of what I do and what I can do for you and your business.
A flawless guide on how to pick fabulous floors by this freelance property journalist is today’s topic.
If you’d have asked me this in 1987, I’d have looked you square in the eye and proclaimed: “endowment mortgage” as I pushed my quiff and mullet into place.
David Cameron left number 10 Downing Street today and handed over the keys to Theresa May in possibly the quickest exchange and completion ever – apart from pub ownership exchange in “Eastenders” or “Coronation Street.”
In an idle moment, I began musing about old properties in this part of east Norfolk, knowing that Great Yarmouth has 1000 years of history, with the Minster (St Nicholas Church) being one of the most historic.
Along with beautiful design, photography and an engaging presence on social media, words matter. This is where I come in as a freelance property writer.
We live in the east, not the far east, the middle east but the east of England – Norfolk to be exact. East Norfolk in fact – if you demand additional exactitude, as I would.
Given the huge portal costs and the attempts by the On The Market to break this duopoly, can you successfully sell a property as an estate agency without using these three behemoths?
Two Saturdays ago, I got a text from a friend asking me if I’d give some property advice on extensions. Property extensions, not hair extensions.
Cromer, proclaimed as the “Gem of the Norfolk coast” on its welcome signs, is a rather grand Victorian coastal settlement, with a vibrant property market, which I’ll talk about later.
I was fortunate enough to have a tie in with a national auction company, as director of Farrell Walton estate agents, and attended a few auctions live at Barnham Broom in Norwich.
Just read that living near a Waitrose can double your property price.
Norwich – I want to talk about this city with you.
The terraced house is apparently back in vogue, not just in London, where I guess it’s never been out of fashion.
As a new kid on the blog (showing my age), I constantly analyse headlines, blog content, keywords, featured images on my own website and others.
The James Paget Estate, in south Gorleston, is regarded locally as one of the best areas to buy or rent in.
I’ve just done some analysis of the local property market, here in NR31, Gorleston, a big suburb of Great Yarmouth on the east Norfolk coast. So what did I see?
I blogged yesterday about SEO and consumer psychology, with a promise of an article expanding on the ideas I’d outlined – so here goes.
The estate agent blog is comparatively rare though many forward-thinking companies now realise the importance of posting blogs.
One of my most successful blog posts is an area guide to Gorleston below – taken from the estate agency website.
National Parks are expensive places to work and live in. We know that first-hand.
A freelance photographer can be contracted for photographs.