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You could never accuse me of standing still in business! Since being propelled skywards from a metaphorical ejector seat in 2015, I've had to learn new things. Old dogs aren't supposed to be able to do that - but this one has had to. Get Pro Copy was set up four years ago as a

By |2019-08-04T13:34:44+00:00August 4th, 2019|property writing|0 Comments

Estate agents – revitalise your USPs with this property writer

What marks you out as different as an estate agent? Is it the fact your staff don't drive Minis? Is it because your fee structure is openly displayed on your website? Is it because your social media is engaging and active? Or does your office look lovely to those who walk or drive by? Have

By |2018-09-04T20:12:02+00:00August 25th, 2018|property writing|0 Comments

Who is best to sell your property?

Let me start with a truism – the best estate agent to sell your home is the one who achieves the highest price. Now who will achieve that largely depends on who you trust most - I've sold with hybrid, traditional and an online estate agent. So should you use an online estate agent? Depends.

By |2018-06-19T17:19:06+00:00June 19th, 2018|property writing|0 Comments

Move to Berlin if you want affordable city living

The suburbs of towns and cities used to be the desirable, in-demand places for families and young professionals. City centres were where you went to work or shop or pursue leisure but always to venture out of at night. Time have changed though and urban living is now in vogue and becoming an expensive lifestyle

By |2018-06-17T15:50:33+00:00June 17th, 2018|property writing|0 Comments

Where’s best to invest in property?

If anyone were asked to hazard a guess as to the U.K. city with the highest combined property values, few would offer any other place than London.   Fairly obvious, isn’t it? Astronomical property prices combined with a huge urban population and inward commuting, along with the paucity of building space, would make the capital

By |2018-06-17T15:39:52+00:00June 17th, 2018|property writing|0 Comments

How a regular property blog can win you business

I've run Get Pro Copy Ltd since 2015, constantly adding blog posts, as I knew this would lead to success. It has. I then realised that much of the property industry is beginning to recognise that a regular property blog post increases web traffic and leads to sales, longer term, so this venture was born. Get

By |2018-06-15T15:32:35+00:00June 15th, 2018|property writing|0 Comments

Making money out of property development

20 years ago, we were all encouraged to become property developers on tv programmes by the likes of Sarah Beeny and Martin Roberts on "Property Ladder" and "Homes under the Hammer", which always seemed to be set in Stoke? Since then, I think the high yields of property developing have evaporated. As Farrell Walton estate

By |2018-06-15T15:26:59+00:00June 15th, 2018|property writing|0 Comments

The 5 things I’d like to see on new developments in 2018

The diesel engine may soon enter the footnotes of history as car manufacturers cease production, but will property follow suit? Brighton elected a Green MP, Caroline Lucas, and I'm pretty sure she won't be representing the party alone in future elections as the world wakes up to global warming and environmental damage. Don't get me

By |2018-06-15T15:22:31+00:00June 15th, 2018|property writing|0 Comments

Is a home office a worthwhile investment?

A garden home office appeals hugely to me. I think it harks back to caveman times when man could colonise rock fissures and perhaps now modern man needs a man shed, a man den or a pod. Not just males either - women too. There's been an inexorable rise in self-employment and freelance work and

By |2018-06-17T16:05:15+00:00June 15th, 2018|property writing|0 Comments

Why do developers insist on building garages?

I'll hold my hand up now and say I used to have an obsessive habit of wanting to put my cars to bed in garages. I think my mind was programmed to behave this way because I'd lived in Oldham in the late 80s and 90s when car theft or vandalism was a weekly event

By |2018-06-19T12:50:12+00:00June 15th, 2018|property writing|0 Comments

Would you choose timber-framed or brick and block for new homes?

Brick and block or timber-framed? I pose this question as today, out walking, this very question was debated between myself and a neighbour. I'd not realised as we'd bought a home that had been first-fitted that ours (and the rest of Persimmon Phase One) was timber-framed and the new builds leaping from muddy foundations opposite

By |2018-06-15T15:04:04+00:00June 15th, 2018|property writing|0 Comments

Are micro-homes the answer to the housing crisis?

A micro-home is defined as having a living space of below 37 square metres - or the size of a tube carriage. To be honest, I could live in a home that size. I think the key with a micro-home, as with caravans, is design. Having been the proud owner of a touring caravan for

By |2018-06-18T09:01:48+00:00June 15th, 2018|property writing|0 Comments

Local property expert – do you want to become one?

The term Local Property Expert or LPEs have become synonymous with online estate agencies in recent years, mainly due to the fact that they’re local and have some insights into the property market locally, we're all led to believe. It’s a curious term, because the traditional high street estate agents with MNAE and RICs behind their

By |2018-09-04T20:14:11+00:00June 15th, 2018|property writing, web design|0 Comments

This property copywriter can add zing to make listings sing!

Property copywriter, me, going back to basics. I've just started a new sideline: interviewing property vendors for two leading estate agencies and adding their stories to the property listing as a property copywriter. I could pretend this was my idea but I'd be lying - I was approached to do it by a leading independent

By |2018-06-12T17:53:37+00:00June 11th, 2018|property writing|0 Comments

To win property listings, focus on relationship marketing

Cards on the table: I worked in estate agency for a while and formed my own company in 2014 which was on the road to becoming a success with 13 property listings shortly after launch, but it lacked a long term financial commitment from myself and my business partner. It did get a key aspect

By |2018-06-01T12:55:49+00:00June 1st, 2018|property writing|0 Comments

Who should sell your property – your three choices

I posted an article yesterday on Property Blogs, a sister site, about the pros and cons of the three ways of selling your property: traditional high street, hybrid or online and having used all three as a buyer and seller, and worked alongside many companies with content marketing, I feel qualified to comment. I've been

By |2018-02-01T08:41:10+00:00February 1st, 2018|property writing|0 Comments

Swap the mortar board for a hard hat with a housebuilding degree?

I like to see forward thinking from companies and one story that caught my eye over the weekend was the news that Redrow were starting a dedicated degree in housebuilding. Britain, you all know probably, is facing a housing and skills shortage and Theresa May's annual target of 300,000 new homes is unlikely to materialise

By |2018-01-22T12:10:18+00:00January 22nd, 2018|property writing|0 Comments

The darling buds of Mrs May are dying?

Remarkable watching the rerun of the speech of our glorious PM, Theresa May, yesterday, but instead of focusing on her coughing fit, that P45, Amber Rudd telling Boris Johnson to stand up or the falling letters, I’d like to steer clear of those four icebergs and touch upon what Mrs May said about housing. Or

By |2017-10-05T11:42:25+00:00October 5th, 2017|property writing|0 Comments

The poor estate agent needs that Market Appraisal

I’ve decided, given that my bottled water and posh grain free dog food is paid for largely by estate agent types, to produce a series of articles about them. I’ll start with the rationale behind this. I bought my first home in Oldham in 1988, in an area so rough that even dogs went round

By |2017-10-01T09:50:20+00:00October 1st, 2017|property writing|0 Comments

Rent time, no mortgage or ownership for you lot, ever

I read today that paying rent is about to overtake home ownership as a percentage share. Bit worrying really. Property has generally been relied upon as. a decent sort of income with the equity you bag from the capital you borrowed from a benevolent bank. But it seems now that the age of buying your

By |2017-09-22T08:02:23+00:00September 21st, 2017|property writing|0 Comments

Dear Estate Agent – are you time-poor?

£18,500, 1987, bought via an estate agent in Shaw. Yes: £18,500. Cost of my first home at the tender age of 22 in Oldham, Greater Manchester in 1987. It was cheap for a reason. My salary as a probationary English teacher was £8,137 or £425 a month which was decent back then, when the house

By |2017-09-18T09:50:42+00:00September 15th, 2017|property writing, SEO, Social Media Management|0 Comments

Estate agents and do they offer riches in niches?

Riches in niches. Nice ring to it – if you’re American. I’ve tried to get all focused on estate agencies, with some success, but here’s my worry: if Joe Public regards estate agents as lying sharks (their perceptions, I must add), can I trust estate agents as a social media marketer and writer in that

By |2017-03-16T16:27:00+00:00March 16th, 2017|property writing|0 Comments

Cut to the chase, give me a copywriting definition

Copywriting? Give me a copywriting definition now, you pretentious wannabe. Following the 10 commandments of email copywriting, here I go for some broader brush strokes and give you a copywriting definition, in terms of what I do and what I can do for you and your business.

By |2016-10-12T21:59:22+00:00October 12th, 2016|freelance copywriter, property writing|0 Comments

10 Downing Street – who did Cameron use to sell?

David Cameron left number 10 Downing Street today and handed over the keys to Theresa May in possibly the quickest exchange and completion ever – apart from pub ownership exchange in “Eastenders” or “Coronation Street.”

By |2016-07-13T16:06:57+00:00July 13th, 2016|property listing, property writing|0 Comments

Great Yarmouth – what is its oldest house?

In an idle moment, I began musing about old properties in this part of east Norfolk, knowing that Great Yarmouth has 1000 years of history, with the Minster (St Nicholas Church) being one of the most historic.

By |2016-07-06T21:02:17+00:00July 5th, 2016|property listing, property writing|0 Comments

Can you sell property without Rightmove or Zoopla?

Given the huge portal costs and the attempts by the On The Market to break this duopoly, can you successfully sell a property as an estate agency without using these three behemoths?

How to move up, not sideways, in crabby Cromer.

Cromer, proclaimed as the “Gem of the Norfolk coast” on its welcome signs, is a rather grand Victorian coastal settlement, with a vibrant property market, which I’ll talk about later.

How to emotionally connect with consumer psychology

I blogged yesterday about SEO and consumer psychology, with a promise of an article expanding on the ideas I’d outlined – so here goes.


Welcome to Get Pro Copy Ltd, a freelance web design and copywriting company, led by Stuart Walton.

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