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Starting a business is exciting – avoid partnerships at all costs though

Starting any business, particularly after paid employment, can be incredibly exciting and daunting, at the same time. You’ve got the fear of leaving the known for the unknown; leaving a salary to risk all on a business idea. We’ve been there ourselves. It’s not an easy decision to make. You will probably lie awake at

By |2019-09-15T08:29:55+00:00February 4th, 2019|freelance copywriter, Norwich, web design|0 Comments

Is print as dead as that Python parrot?

I don't jaunt that often - if jaunt can be made into a verb; but when I do it inevitably involves some Alan Partridge excursions into budget hotels which are invariably paid for by companies who've commissioned me.  Premier Inn, Hyde, the home of Britain's biggest serial killer, Dr Shipman, where the residents were all

By |2018-12-13T08:45:26+00:00December 13th, 2018|freelance copywriter|0 Comments

Why blogging is good for your business

Before I get accused of vested interests, I’ll come clean, as I’m always an open book, that yes blogging is good for your business and it is for mine too. I get paid reasonably well to do something I enjoy and am reasonably good at: writing. When I used to tell people I met that

By |2018-11-27T21:21:41+00:00November 27th, 2018|freelance copywriter|0 Comments

Good grief, this Apple fan boy has moved to Android

Seismic shifts happened last Thursday in my personal and business world, in that a man who's worn iOS blinkers since the iPhone 4's launch in 2010 has moved to the dark side, Android. Let me explain first why this was so chasmic a move. It reads like a long brag, perhaps, or as excessive myopia,

By |2018-10-22T15:26:14+00:00October 22nd, 2018|freelance copywriter|0 Comments

What is the most difficult part of web design?

Web design is skilful. It is at times a frustrating process, from initial set up of domain, to pointing nameservers, arranging hosting, to propagation to installing themes and plugins. Naively, I used to think it was about buying a domain, installing WordPress, buying a theme and oof the website is done. If only. It's a

By |2018-09-21T09:12:14+00:00September 21st, 2018|freelance copywriter, web design|0 Comments

From Poundworld to House of Fraser, retail is in meltdown

I'm not a business analyst and would never claim to be though I do read the news and follow events on social media, and so couldn't miss the announcements that Poundworld and House of Fraser are in financial trouble and are doing a Jessops / HMV / Game and going on a financial diet with

By |2018-06-12T20:03:14+00:00June 12th, 2018|freelance copywriter|0 Comments

Rolling back the years with a weekend away

We’ve been in Norfolk for 10 years this summer – tempus fugit and all that – and when we occasionally hitch up the camels to make the trek out of this remote corner of England, I feel frustrated with the isolation and accompanying journey times. Amsterdam is closer to us than London, believe it or

By |2018-03-26T20:16:29+00:00March 26th, 2018|freelance copywriter|0 Comments

Possible opening chapter to a gluten-filled autobiography?

Please indulge me; this autobiographical tome has been a long time coming. It’s self-centred, as it’s about me, about my life, my family, my career. It may strike you as indulgent and self-obsessed and I apologise, but what it isn’t is a niche piece for diagnosed and undiagnosed coeliacs. Hopefully humour and personality will shine

By |2018-01-17T22:36:20+00:00January 17th, 2018|freelance copywriter|0 Comments

Estate agent fees – how to survive and not die.

All about estate agent fees – how to survive and not die, my thoughts. I live in Bradwell, a bungalowed suburb of Great Yarmouth, nice place, but permanently riddled with roadworks and delays along the A143, Beccles Road. A 1.5 mile school run can take 20 minutes to do by car and I’ve tried all

By |2019-09-16T16:30:12+00:00December 14th, 2017|freelance copywriter|0 Comments

The art of awesome writing in just 300 words

I find writing comes easy to me, not because Shakespeare was a distant relative or I had a marvellous public school education, but because I taught. If you had 5 one hour slots a day, five days a week, with a demanding teenage audience motivating them with a love of English and Literature, you’d grow

By |2017-11-11T15:14:48+00:00October 31st, 2017|freelance copywriter|0 Comments

Haircut takes 15 minutes for £10 so what should I charge?

I keep my Facebook personal account separate from my public profile and it’s so locked down that when people try to add me, they can’t. It’s not because I’m anti-social, far from it, but I do like to voice on my personal platform views and opinions that may make a bricklayer blush. Not pottymouth stuff,

By |2017-10-21T19:19:10+00:00October 21st, 2017|freelance copywriter|0 Comments

Terminally self-employed with a dog lead in my hand

I’ve watched Sean Penn in “Dead Man Walking”, I’ve seen “The Green Mile” and witnessed first hand the reaction to Tom Robinson’s demise when teaching Harper Lee’s classic. Carlson shooting Candy’s dog though in “Of Mice and Men” made little emotional impact on me, until last weekend. You see, like any major decision: buying a car,

By |2017-10-02T17:07:54+00:00October 2nd, 2017|freelance copywriter, Uncategorized|0 Comments

I could clean my own car, but time is money

I’m a firm believer in outsourcing to experts – whether that’s selling my house, getting rid of household items, or something more prosaic like car cleaning. Some people call it the “gig economy”, outsourcing or being time-savvy and all three fit.

By |2017-09-28T09:37:24+00:00September 28th, 2017|freelance copywriter|0 Comments

The value of self-education when self-employed

Education for me ran ostensibly from 1969 to 2014, primary school to teaching, and the O levels and A levels, degree, various Inset training had their value, but arguably the last few years of self-education have been the loveliest learning curve. Self-education is indeed the best. Why?

By |2017-09-18T09:43:57+00:00September 18th, 2017|freelance copywriter|0 Comments

Have Friday or Sunday seven days a week

I’m no fan of Morrissey to be honest, even though “This Charming Man” is a key song of my university soundtrack from the early 80s, but he is on to something with his “Every day is like Sunday” tune. I prefer an analogy to Friday to be honest. That’s what self-employment is like. Sunday (or

Literacy and how I can help businesses with it.

The reason I exist, Get Pro Copy exists, is because I am a literacy expert. I’ve got a knack with words, a fair few teaching and learning techniques from my classroom years, and a desire to help others with literacy. It was teaching English what did it.

By |2017-04-01T19:06:00+00:00April 1st, 2017|freelance copywriter|0 Comments

Cut to the chase, give me a copywriting definition

Copywriting? Give me a copywriting definition now, you pretentious wannabe. Following the 10 commandments of email copywriting, here I go for some broader brush strokes and give you a copywriting definition, in terms of what I do and what I can do for you and your business.

By |2016-10-12T21:59:22+00:00October 12th, 2016|freelance copywriter, property writing|0 Comments

How to improve GCSE English Language in 2017

No matter how hard I try, no matter how often I shake off the  shackles, leg irons and make a dash for freedom, I always return. Return to what I’ve done since 1987: teach. Teaching English, GCSE English Language and English Literature.

By |2016-10-08T21:33:50+00:00October 7th, 2016|freelance copywriter|0 Comments

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Welcome to Get Pro Copy Ltd, a freelance web design and copywriting company, led by Stuart Walton.

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