I make money, a good living actually, from the pen and the keyboard. Far more than I made in teaching English, leading an English team or being a Director of the subject across three schools. There's money in words and lots of it and if you're ignoring content as a means of increasing profits, quite
When I occasionally blog on Get Pro Copy or Nest in Norfolk, one of my other companies, I see a spike in visitor numbers on Google Analytics. Makes sense, really. What I also see longer term is a steady rise in search engine rankings. If I blogged weekly, without fail, I'm sure I'd be at
When I launched my first business six years ago, I was smitten by the Google ads offer of £75 in free advertising for Pay Per Click in return for a £25 investment. Seemed an absolute no-brainer back then. I sculpted an enticing advert within the set Google parameters, paid my money and watched as the
Copywriting, blogging or sharing stories; informing, entertaining, prompting and challenging is one major factor that could make or break your business. In grand terms, it’s called content marketing. Which means providing content that is not sell, sell, sell, but help, help, help and which people read and feel compelled to share. Share triggers – built
Area guides for estate agents - prove you know your stuff As leading Great Yarmouth estate agents, we know this part of east Norfolk well and what surprises many visitors in the spring and summer months is just how affordable the area is. The most expensive part of the borough lies 4 miles inland: Burgh
I’d little intention of becoming a teacher when a child, but I fell into it, a rut I kneeled in for the best part of 30 years. I was held there partly because I like teaching, the students, but mainly because of salary security. I should have left to start a freelance business. Yesterday though
Companies have at last latched on to the value of a blogging, or content marketing, strategy. Visit 10 websites at random, go on, of various small businesses and count how many have a news or blog tab. There may not be 10 but there will be a few, I guarantee, because blogging is a great
If you’re looking to be found on search engines for certain terms, don’t be too broad, aim to be specific, but make sure it’s being searched for. I’d like to be found on page one of Google or Bing (Crosby?) for Copywriter UK but it’s a bit of a pipe dream. Copywriter UK is too
I remember becoming a father 16 years ago for the first time and eagerly listening to ways to get our new-born son to sleep as we felt like we’d been through a proverbial hundred year war. Don’t get me wrong, the pregnancy was easy (for me at least) and the delivery quicker than Amazon Prime,
Poor old Toys R Us, you might say, going bust. With my usual cynical head on, I could see it coming. M and S will be next, I reckon, with its clothing side going to the wall – there’s only so much beige and grey us old people can tolerate. B and Q too, perhaps.
I'll keep this blog post deliberately short as I have a message that could fit in a tweet. "Google rewards fresh content." There, you have it - in just four words. If you want to be found online and given a virtual fist-bump, or high-five by Google, get writing fresh content. And if you can't
Do you remember when Kevin Keegan (fellow Doncaster lad) went on a meltdown when Sir Alex Ferguson started playing his famous mind games? King Kev, as Newcastle boss, in the days before Mike Ashley owned the club, repeatedly spouted “I’d love it …” and was mocked and admired in equal measure. Well, I’ve been spouting,
It’s a strange idiom, isn’t it, elephants never forget? Are elephants’ memories remarkable or is it just a human assumption based on their size and expected longevity? Have any elephants ever recounted to a human very early memories of life in India or a zoo? The elephant in the corner is another one that we
It’s Monday. Weekend over. Spare a thought for the estate agent today. That estate agent staring at screens, enthusiasm dimmed by the peaks and troughs of the industry, the vagaries of a malevolent office boss, working like a cockroach, not a unicorn, to find property listings, good at many things, excellent at others and rubbish
Roy Cropper leads me to a guilty admission. I like “Coronation Street.” Okay, slight understatement – I actually love the programme.
How do I become a copywriter? Right. First things first. You got PASSION? Well then: read on.
I’ve looked today, as I normally do daily, online, at property. You know the ritual if you’re an estate agent? Looked too again at blogging strategies.
I call it a writing landmark: 100 blog posts just on here. Grand noun, landmark? But I feel it is.
So last night, Pokemon Go arrived in the UK, to great fanfare. But I need to ‘fess up now.
Marketing blog, such an odd phrase don’t you think? Before 2006, if you’d have used the term in public, people would narrow eyes and wander off muttering “Weirdo”.
Meet Stuart Walton, freelance writer and copywriter, here listing 25 things I can do for your business. Read on.
Given the huge portal costs and the attempts by the On The Market to break this duopoly, can you successfully sell a property as an estate agency without using these three behemoths?
Direct mail, snail mail, print marketing by post is still the favoured way to be sold to by 54% of the population. Does that surprise you?
Ambitious blog post title eh? How to make everything awesome in content marketing. Am I going to fall on my sword? Read on:
Last week, when I published a post about Content Marketing and Content Curation, I ended with a promise of self-learning: Learning about the Skyscraper Strategy.
LinkedIn is a professional networking site, where you can make connections, find jobs, post jobs and join groups with like-minded people.
Shakespeare died 400 years ago this year and really when we look at his body of plays, his work was utterly remarkable today and in its day.
Just five miles west of Cromer, or seven miles if you choose the Holt road, sits Sheringham, the bijou seaside town of north Norfolk.
Cromer, proclaimed as the “Gem of the Norfolk coast” on its welcome signs, is a rather grand Victorian coastal settlement, with a vibrant property market, which I’ll talk about later.
The sales funnel is a fabled part of marketing.
Below, I’ll give ten top tips on how to create a successful Facebook company page.
Yesterday, after a fevered fortnight of Rightmove and Zoopla frenzy, we did the deed and decided on our new home.
In the city yesterday, my eyes were drawn to a hashtag campaign I’d never seen before: This Girl Can in M and S. Never heard of it or seen it.
I blogged yesterday about SEO and consumer psychology, with a promise of an article expanding on the ideas I’d outlined – so here goes.
In a global internet sense, do localised searches still matter? Do people search for SEO Norfolk, SEO Suffolk etc?
Pinterest is something I use regularly to divert traffic to my website and blog post. Here, I’ll give my tips for creating marketing success from Pinterest.
Only recently discovered the app known as Just Eat and without reaching for Wiki to research its origins, founders and value, I’ll leap straight in.
So, reading today in the Sunday Times, that 2016’s most pre-ordered books on Amazon UK are invariably focused on the same content.
A door slammed, a cry could be heard. Tears of a young girl? Cries of an animal? No definitely a young girl.
In 1996, Bill Gates said “Content is king.” He was right.