Area guides for estate agents – prove you know your stuff

%name Great Yarmouth

Area guides for estate agents – prove you know your stuff

As leading Great Yarmouth estate agents, we know this part of east Norfolk well and what surprises many visitors in the spring and summer months is just how affordable the area is.

The most expensive part of the borough lies 4 miles inland: Burgh Castle, pronounced Borough, named after its Roman fort perched loftily above the Norfolk Broads, in splendid scenery, yet with the town only a 10 minute drive away (traffic permitting). Burgh Castle does lack amenities though like schools, but many families living there choose to send their children to Hillside Primary in Bradwell, which sits very close to the village border. There’s a choice of three high schools too: Ormiston Venture and Cliff Park Ormiston Academy in Gorleston (about four miles away) or Lynn Grove Academy in Bradwell.

Bradwell is another popular area for families, as it is not as remote as Burgh Castle, and does have shops, a petrol station and supermarkets as well as a range of schools. It straddles the Beccles Road, the A143, with its oldest part being near Green Lane and Sun Lane, but largely characterised by 1930s homes on Claydon Grove and Lynn Grove (the road leading to the high school) and ending with brand new Persimmon builds, at the Belton end of the settlement, called Bluebell Meadow.

Belton is another popular suburb of Great Yarmouth and it has a size somewhere between Burgh Castle and Bradwell, with its own range of small businesses and some prized addresses of its own, like Sandy Lane and Station Road North.

Heading north of Great Yarmouth, there is Ormesby (St Margaret and St Michael), Rollesby, Martham and Filby. Each has its own property microclimate and these villages are a little bit more accessible for commuting to Norwich.

Acle makes the perfect halfway point between Norwich and Great Yarmouth, but property there is not cheap and it climbs even more as you travel along the A47, passing hotspots like Blofield, Blofield Heath and salubrious Brundall and Strumpshaw, which are not part of Great Yarmouth.

Great Yarmouth is a typical seaside resort. It has a fantastic seaside and property prices here are amongst the lowest in the east of England. Regeneration work is underway for the town and it may become like its near neighbour, across the river, Gorleston, which has seen rejuvenation and property price growth.

Gorleston has one of the best beaches in Norfolk, with golden sand that stretches to Lowestoft. Its town centre has one of the busiest high streets in Britain and has seen a new cinema open as well as restaurants open. Gorleston has property prices ranging from £100,000 to above £1 million, with its most expensive areas clustered on or around Marine Parade, known locally as the Cliffs area, as well as Warren Road and Yallop Avenue at its southern extremities.

Great Yarmouth, as a borough, has lots to recommend it.

In summer, it is thronged with holidaymakers and day visitors, but in winter, it can be equally as alluring, with those cloudless skies and empty beaches.

If you need any more advice on buying or selling in Great Yarmouth, contact us today.

Start a freelance business, live and breathe again

%name Norwich

I’d little intention of becoming a teacher when a child, but I fell into it, a rut I kneeled in for the best part of 30 years. I was held there partly because I like teaching, the students, but mainly because of salary security. I should have left to start a freelance business.

Yesterday though I realised again how misguided that career longevity was.

Read moreStart a freelance business, live and breathe again

How to increase sales with a blogging strategy

%name business

Companies have at last latched on to the value of a blogging, or content marketing, strategy.

Visit 10 websites at random, go on, of various small businesses and count how many have a news or blog tab. There may not be 10 but there will be a few, I guarantee, because blogging is a great way of getting website traffic and increasing sales.

If you’re cynical, like I am, you may say, “Stuart you would say that, you’re a writer, you’re not going to say it’s a waste of time and money.”

Read moreHow to increase sales with a blogging strategy

Ditch that SEO monkey in the corner

%name monkey

If you’re looking to be found on search engines for certain terms, don’t be too broad, aim to be specific, but make sure it’s being searched for.

I’d like to be found on page one of Google or Bing (Crosby?) for Copywriter UK but it’s a bit of a pipe dream. Copywriter UK is too broad, as is Freelance Writer, Property Writer or Social Media Expert.

I could spend hours optimising my search terms to make it regional: Copywriter Norfolk, Norfolk Freelance Writer, Norfolk Social Media Expert and Norfolk Property Writer – but, believe me, Google suggests no one is searching for those terms.

Read moreDitch that SEO monkey in the corner

Stop being a washing machine with your boring blogs

%name washing machine

I remember becoming a father 16 years ago for the first time and eagerly listening to ways to get our new-born son to sleep as we felt like we’d been through a proverbial hundred year war.

Don’t get me wrong, the pregnancy was easy (for me at least) and the delivery quicker than Amazon Prime, but we did not anticipate the fatigue.

Read moreStop being a washing machine with your boring blogs

Shopping habits have changed – so your business habits have to

%name shopping toys

Poor old Toys R Us, you might say, going bust.

With my usual cynical head on, I could see it coming. M and S will be next, I reckon, with its clothing side going to the wall – there’s only so much beige and grey us old people can tolerate.

B and Q too, perhaps.

Asda is feeling the strain, as is Morrison’s, I believe.

I think I know why – not as some fancy dan business analyst with 8 letters and LION after my name – but as a consumer and keen observer.

Here’s why.

Read moreShopping habits have changed – so your business habits have to

Repeat after me: “It’s all about the content.”

I’ll keep this blog post deliberately short as I have a message that could fit in a tweet.

“Google rewards fresh content.”

There, you have it – in just four words.

If you want to be found online and given a virtual fist-bump, or high-five by Google, get writing fresh content.

And if you can’t do it, invest in a content marketing writer.

There’s lots of us around – and long term it will lead to organic growth without the need for PPC steroids.

1,2,3, go:

“It’s all about the content …

It’s all about the content …

It’s all about the content …”

To the rhythm of Dorothy’s dreamy musings in “The Wizard of Oz”.

Property content marketing – all I ever do and I love it.

%name property content marketing

Do you remember when Kevin Keegan (fellow Doncaster lad) went on a meltdown when Sir Alex Ferguson started playing his famous mind games?

King Kev, as Newcastle boss, in the days before Mike Ashley owned the club, repeatedly spouted “I’d love it …” and was mocked and admired in equal measure.

Well, I’ve been spouting, I love it (present tense, you notice), all week.

It’s because I genuinely now love what I do: property content marketing has made me content.

Why?

Read moreProperty content marketing – all I ever do and I love it.

Elephants (and car buyers) never forget.

%name elephants

It’s a strange idiom, isn’t it, elephants never forget?

Are elephants’ memories remarkable or is it just a human assumption based on their size and expected longevity?

Have any elephants ever recounted to a human very early memories of life in India or a zoo?

The elephant in the corner is another one that we use.

But are we as humans any different?

Read moreElephants (and car buyers) never forget.

Why you should use a copywriting expert in life.

%name copywriting expert

It’s Monday.

Weekend over.

Spare a thought for the estate agent today.

That estate agent staring at screens, enthusiasm dimmed by the peaks and troughs of the industry, the vagaries of a malevolent office boss, working like a cockroach, not a unicorn, to find property listings, good at many things, excellent at others and rubbish at some of the 7 skills needed, often not a copywriting expert.

It’s only Monday too.

Read moreWhy you should use a copywriting expert in life.