content marketing

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The pen is mightier than the sword, they say?

I make money, a good living actually, from the pen and the keyboard.  Far more than I made in teaching English, leading an English team or being a Director of the subject across three schools. There's money in words and lots of it and if you're ignoring content as a means of increasing profits, quite

By |2019-09-24T22:10:10+00:00September 24th, 2019|content marketing|0 Comments

How decent copywriting can generate leads

When I occasionally blog on Get Pro Copy or Nest in Norfolk, one of my other companies, I see a spike in visitor numbers on Google Analytics. Makes sense, really. What I also see longer term is a steady rise in search engine rankings. If I blogged weekly, without fail, I'm sure I'd be at

By |2019-09-15T09:58:15+00:00September 15th, 2019|content marketing, Content Writing|0 Comments

Do you subconsciously avoid clicking Google ads?

When I launched my first business six years ago, I was smitten by the Google ads offer of £75 in free advertising for Pay Per Click in return for a £25 investment. Seemed an absolute no-brainer back then. I sculpted an enticing advert within the set Google parameters, paid my money and watched as the

By |2019-09-15T08:24:02+00:00February 10th, 2019|content marketing|0 Comments

Google rewards fresh content and here’s how yo can do it.

Copywriting, blogging or sharing stories; informing, entertaining, prompting and challenging is one major factor that could make or break your business. In grand terms, it’s called content marketing. Which means providing content that is not sell, sell, sell, but help, help, help and which people read and feel compelled to share. Share triggers – built

By |2019-09-15T08:32:25+00:00February 4th, 2019|content marketing|0 Comments

Area guides for estate agents – prove you know your stuff

Area guides for estate agents - prove you know your stuff As leading Great Yarmouth estate agents, we know this part of east Norfolk well and what surprises many visitors in the spring and summer months is just how affordable the area is. The most expensive part of the borough lies 4 miles inland: Burgh

By |2018-06-15T14:52:30+00:00June 15th, 2018|content marketing|0 Comments

Start a freelance business, live and breathe again

I’d little intention of becoming a teacher when a child, but I fell into it, a rut I kneeled in for the best part of 30 years. I was held there partly because I like teaching, the students, but mainly because of salary security. I should have left to start a freelance business. Yesterday though

By |2018-04-21T14:56:10+00:00April 21st, 2018|content marketing|0 Comments

How to increase sales with a blogging strategy

Companies have at last latched on to the value of a blogging, or content marketing, strategy. Visit 10 websites at random, go on, of various small businesses and count how many have a news or blog tab. There may not be 10 but there will be a few, I guarantee, because blogging is a great

By |2018-01-16T11:47:33+00:00January 16th, 2018|content marketing|0 Comments

Ditch that SEO monkey in the corner

If you’re looking to be found on search engines for certain terms, don’t be too broad, aim to be specific, but make sure it’s being searched for. I’d like to be found on page one of Google or Bing (Crosby?) for Copywriter UK but it’s a bit of a pipe dream. Copywriter UK is too

By |2017-10-15T15:57:06+00:00October 15th, 2017|content marketing|0 Comments

Stop being a washing machine with your boring blogs

I remember becoming a father 16 years ago for the first time and eagerly listening to ways to get our new-born son to sleep as we felt like we’d been through a proverbial hundred year war. Don’t get me wrong, the pregnancy was easy (for me at least) and the delivery quicker than Amazon Prime,

By |2017-09-26T11:21:32+00:00September 26th, 2017|content marketing, freelance writer|0 Comments

Shopping habits have changed – so your business habits have to

Poor old Toys R Us, you might say, going bust. With my usual cynical head on, I could see it coming. M and S will be next, I reckon, with its clothing side going to the wall – there’s only so much beige and grey us old people can tolerate. B and Q too, perhaps.

By |2017-09-22T08:43:03+00:00September 22nd, 2017|content marketing|0 Comments

Repeat after me: “It’s all about the content.”

I'll keep this blog post deliberately short as I have a message that could fit in a tweet. "Google rewards fresh content." There, you have it - in just four words. If you want to be found online and given a virtual fist-bump, or high-five by Google, get writing fresh content. And if you can't

By |2017-09-20T10:41:35+00:00September 20th, 2017|content marketing|0 Comments

Property content marketing – all I ever do and I love it.

Do you remember when Kevin Keegan (fellow Doncaster lad) went on a meltdown when Sir Alex Ferguson started playing his famous mind games? King Kev, as Newcastle boss, in the days before Mike Ashley owned the club, repeatedly spouted “I’d love it …” and was mocked and admired in equal measure. Well, I’ve been spouting,

By |2017-07-05T20:37:58+00:00July 5th, 2017|content marketing|0 Comments

Elephants (and car buyers) never forget.

It’s a strange idiom, isn’t it, elephants never forget? Are elephants’ memories remarkable or is it just a human assumption based on their size and expected longevity? Have any elephants ever recounted to a human very early memories of life in India or a zoo? The elephant in the corner is another one that we

By |2017-03-07T09:25:52+00:00March 7th, 2017|content marketing|0 Comments

Why you should use a copywriting expert in life.

It’s Monday. Weekend over. Spare a thought for the estate agent today. That estate agent staring at screens, enthusiasm dimmed by the peaks and troughs of the industry, the vagaries of a malevolent office boss, working like a cockroach, not a unicorn, to find property listings, good at many things, excellent at others and rubbish

By |2017-02-27T10:27:56+00:00February 27th, 2017|content marketing|0 Comments

25 things I can do for your business

Meet Stuart Walton, freelance writer and copywriter, here listing 25 things I can do for your business. Read on.

Can you sell property without Rightmove or Zoopla?

Given the huge portal costs and the attempts by the On The Market to break this duopoly, can you successfully sell a property as an estate agency without using these three behemoths?

How to move up, not sideways, in crabby Cromer.

Cromer, proclaimed as the “Gem of the Norfolk coast” on its welcome signs, is a rather grand Victorian coastal settlement, with a vibrant property market, which I’ll talk about later.

How to emotionally connect with consumer psychology

I blogged yesterday about SEO and consumer psychology, with a promise of an article expanding on the ideas I’d outlined – so here goes.

Pinterest power strategies – how to create success

Pinterest is something I use regularly to divert traffic to my website and blog post. Here, I’ll give my tips for creating marketing success from Pinterest.

By |2016-01-02T20:07:33+00:00January 2nd, 2016|content marketing, SEO, Social Media Management|0 Comments

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Welcome to Get Pro Copy Ltd, a freelance web design and copywriting company, led by Stuart Walton.

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