%name web design Norwich UK
Norwich

This web design Norwich UK company is climbing

SEO. The 2018 equivalent of a box ad in Yellow Pages and one of the most prized ambitions of companies – featuring on Google Page One for a specific search term and failing that, pole position on page 2. Beyond page 2, it’s a lost cause we are told. Getting on page one in private

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web design

Printed business card or a digital one with a new website?

I have business cards wedged in wallets and drawers and occasionally use them, though I do feel ordering 1000 was a tad optimistic, given that they seem to me, at least, to be somewhat archaic. Given that we all carry smartphones in our daily lives, it’s much quicker to add someone on Slack, or What’s

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%name Manchester
freelance copywriter

Is print as dead as that Python parrot?

I don’t jaunt that often – if jaunt can be made into a verb; but when I do it inevitably involves some Alan Partridge excursions into budget hotels which are invariably paid for by companies who’ve commissioned me.  Premier Inn, Hyde, the home of Britain’s biggest serial killer, Dr Shipman, where the residents were all

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web design

I would like more retainers after Christmas

Wouldn’t we all, you may be thinking, with my temerity of asking for more money. The thing is though that self-employment is feast or famine, boom or bust and other clichéd parallels, and you may mutter “cheeky sod” at my front. But bear with me. When I was in employment, I often observed of myself

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freelance writer

Planning for 2019 – always think ahead – bellends need not apply

Whilst you’re sipping your Harvey’s Bristol Cream (oh I do miss that and other alcohol!), your thoughts may turn to 2019 or they may not. I’m always planning ahead, because being freelance and self-employed means you can’t think “Sod it I’ll take January 2019 off and have a much-needed rest.” I’ve got plans underway too

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%name 1970s TV
web design

Social media selling – more than a modern Roy Walker catchphrase

Facets of growing up I remember fondly are my addiction and skill at Taito Space Invaders, the Sunday ritual of watching “Bullseye” and believe it or not, the enjoyment of “Family Fortunes” and “Catchphrase” before the internet existed, as there was little to do, on a council estate near Doncaster. Or anywhere else for that

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%name Paris
copywriter

Off to Paris at Christmas before Little Brexit Britain shuts down in March

I’ve never ever understood the mentality that Britain is Great. When we hop across to France, Belgium, Holland, Germany, Italy, Spain et al, I have never once thought “not as nice as Scunthorpe” or “I prefer Oldham” or “Blackpool tower has better views.” No. That’s why the Brexit vote bewildered me. Okay it was predicated

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%name web design
web design

Five easy first steps to set up a website

The mystery, the mystique, the wonder and awe of watching a domain name become a website used to enthrall me. It still does in fact. Someone buys a domain name for £7.19 and within a week it’s a living, breathing digital presence. I used to think that was beyond me and the average person, but

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%name blogging
freelance copywriter

Why blogging is good for your business

Before I get accused of vested interests, I’ll come clean, as I’m always an open book, that yes blogging is good for your business and it is for mine too. I get paid reasonably well to do something I enjoy and am reasonably good at: writing. When I used to tell people I met that

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web design

A website is only part of your business journey

That title may sound a bit odd, coming from this Norwich web designer and copywriter, even self-deprecatory to a point of self-defeating but it’s true. A website won’t make you any money. It won’t pay the bills, your mortgage, your car loan and feed you at all. Let me explain, before you assume I’ve lost

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freelance writer

The budget, housing and the ghost of Banquo

So what happened in yesterday’s budget for housing, announced by the wan Philip Hammond, a man with less colour in his complexion than Banquo’s ghost? Quite a few points actually. 1 Help to Buy Help to Buy was extended for a further 2 years to 2023. It’s a scheme that has got many people into

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web design

Landing pages – preaching to the converted

Some times less is more. Brevity in a message can speak louder than a scripted call to action. Same with websites. The problem is though that one page websites – those you land on, scroll through and feel compelled to act upon – can be financially onerous for a start up or small business. But

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web design

What should your website home page include?

If you use Google Analytics for managing your own website, or tracking those you manage, you will recognise this scenario. The Home page records most visits, which you’d expect if it’s linked to your business card, your LinkedIn, Twitter and Facebook bios, closely followed in 90% of cases by the About page. I’ve tinkered with

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web design

Why you should work for free (sometimes)

I’m a big user of LinkedIn, where I enjoy the company of fellow cynics and often tut, frown or even comment on the sermons that are spouted there. Two in the past week have caught my eye: can you guess or do you not give a damn? I’ll tell you anyway. The first is that

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freelance copywriter

Good grief, this Apple fan boy has moved to Android

Seismic shifts happened last Thursday in my personal and business world, in that a man who’s worn iOS blinkers since the iPhone 4’s launch in 2010 has moved to the dark side, Android. Let me explain first why this was so chasmic a move. It reads like a long brag, perhaps, or as excessive myopia,

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