Norwich

LinkedIn – the best place to promote your services

I’ll start with a fairly obvious opening gambit – if anyone on LinkedIn sends me a connection request, followed within nanoseconds by a sales pitch, I turn all Shania Twain. If someone sends a follow up to the message Ive acknowledged with a thanks but no thanks, Shania Twain morphs into Joe Pesci and they

Read More »
%name web design courses Norwich
Norwich

Web design courses Norwich from this ex teacher?

Should I start offering web design courses Norwich? Read on. When I was at school, apart from English Literature, the curriculum seemed utterly pointless. The cookery teacher made Gordon Ramsay look a model of patience, maths consisted of repetitive drills, history was about roads and canals, geography was colouring in – still is apparently. Obviously

Read More »
copywriter

Is Norwich city centre recession-proof?

Apart from Thorne, Doncaster, a place I spent 18 years in from birth to university, I’ve never remained anywhere as long as we’ve stayed in Norwich, Norfolk. I’ve had a few bad experiences here, in the recent past, in education, but even that, with hindsight, was a massive favour. I had fallen out of love

Read More »
content marketing

Do you subconsciously avoid clicking Google ads?

When I launched my first business six years ago, I was smitten by the Google ads offer of £75 in free advertising for Pay Per Click in return for a £25 investment. Seemed an absolute no-brainer back then. I sculpted an enticing advert within the set Google parameters, paid my money and watched as the

Read More »
%name web design Norwich
Norwich

I hate meetings but love meeting in Norwich

Today, someone asked me to meet in Norwich and as I’d intended to meet someone anyway, my diary shouted “Go.”  Normally, client meetings irritate as the time spent over coffee could be spent on actually designing, writing and marketing. I’m not anti-social but have been mightily fed up in the past when a 60 mile

Read More »
content marketing

Google rewards fresh content and here’s how yo can do it.

Copywriting, blogging or sharing stories; informing, entertaining, prompting and challenging is one major factor that could make or break your business. In grand terms, it’s called content marketing. Which means providing content that is not sell, sell, sell, but help, help, help and which people read and feel compelled to share. Share triggers – built

Read More »
%name Norwich web design
Norwich

Why isn’t there an Escape to the City?

I used to like watching property programmes – along with the rest of the population – back in the day. Occasionally, channel surfing, I’ll pause still on “Grand Designs”, “Homes under the Hammer” and “Escape to the Country” and watch for 10 or 15 minutes. I don’t often linger as I saw most on first

Read More »
%name Bluebell Woods, Gorleston
Great Yarmouth

Woodland walks close to my Norfolk home

When my nose isn’t pressed firmly to the grindstone of work, which it tends to be nowadays, I often have a 60 minute to 90 minute daily sabbatical of a dog walk with the most recent addition to the family, a rescue border collie, who is delightful. Working from home is wonderful, but when I

Read More »
%name Great Yarmouth web design
Great Yarmouth

Are you exploiting the millions of zombies?

I am a zombie. My daughter is, my wife and son less so. We are the living dead. Walking round with fixed stares. Stares set on screens – living life through a lens, vicariously, whatever you want to call it. Not alone though as most of the population seem glued to smartphones and the internet.

Read More »
Great Yarmouth

How to get found on Google in Great Yarmouth and Gorleston?

There’s riches in niches, clearly, and I’ll grab a knife, carve that humble pie and eat a slice now, because, I admit to being wrong. There. Said it. A native of Yorkshire admitting fallibility is unheard of. But I’m wrong. You see, in my aim for SEO dominance with this venture, I went for low

Read More »
%name Google reviews
Great Yarmouth

Are you actively pursuing 5 star Google reviews?

I’m of an age when I remember the thud of Yellow Pages and the BT phonebook landing though letterboxes, the free newspaper (which I carry now from the welcome mat to recycling as it lands) and the days of buying newspapers, which seems so arcane, that I actually pinch and zoom when I stumble upon

Read More »
%name Norwich Cinema City
Norwich

What does responsive website design mean?

Responsive website design is probably a term you’ve heard of and even perhaps know what it means. I won’t keep you hanging – responsive means it fits to screen on mobile, desktop and tablet. I used to naively think that a web designer created a website and hey presto it rendered correctly on all devices.

Read More »
%name Great Yarmouth snails
Great Yarmouth

Great Yarmouth, a town I live in

Seaside towns have a bad reputation: think Blackpool, Bridlington, Rhyl, Great Yarmouth, Hastings. Seasonal tourism, low paid jobs and a poor transport infrastructure, generally. We moved to Gorleston, a major town, south of Great Yarmouth, 11 years ago and have since moved to Bradwell, a generally modern suburb, and I feel like it’s home now.

Read More »
copywriter

Was George right to shoot Lennie?

I realised when the reptilian Gove removed “Of Mice and Men” from the curriculum that my days were numbered in a classroom. I’d taught it for over 20 years and seen the old and newer versions of the dvd repeatedly. I realised too, when I set up this business, that the days of coaching students

Read More »