freelance writer

The budget, housing and the ghost of Banquo

So what happened in yesterday’s budget for housing, announced by the wan Philip Hammond, a man with less colour in his complexion than Banquo’s ghost? Quite a few points actually. 1 Help to Buy Help to Buy was extended for a further 2 years to 2023. It’s a scheme that has got many people into

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web design

Landing pages – preaching to the converted

Some times less is more. Brevity in a message can speak louder than a scripted call to action. Same with websites. The problem is though that one page websites – those you land on, scroll through and feel compelled to act upon – can be financially onerous for a start up or small business. But

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web design

What should your website home page include?

If you use Google Analytics for managing your own website, or tracking those you manage, you will recognise this scenario. The Home page records most visits, which you’d expect if it’s linked to your business card, your LinkedIn, Twitter and Facebook bios, closely followed in 90% of cases by the About page. I’ve tinkered with

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web design

Why you should work for free (sometimes)

I’m a big user of LinkedIn, where I enjoy the company of fellow cynics and often tut, frown or even comment on the sermons that are spouted there. Two in the past week have caught my eye: can you guess or do you not give a damn? I’ll tell you anyway. The first is that

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freelance copywriter

Good grief, this Apple fan boy has moved to Android

Seismic shifts happened last Thursday in my personal and business world, in that a man who’s worn iOS blinkers since the iPhone 4’s launch in 2010 has moved to the dark side, Android. Let me explain first why this was so chasmic a move. It reads like a long brag, perhaps, or as excessive myopia,

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web design

You can pay monthly for phone contracts so why not your website?

Despite my prices being “affordable” I occasionally get asked if I’d accept a fixed monthly payment for a new or redesigned website, and I’ve thought about this and decided to trial it. All my WordPress sites come with free hosting for Year One, with a nominal £30 being levied in Year 2 for the 12

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property listing

Radiator in the hall … check … or this property listing?

Fancy a room (or rooms) with a view? We can’t promise EM Forster’s Florence but this 4 bedroomed first floor maisonette in Wimbledon has a very pleasing outlook. The property is tucked amongst similar Victorian and Edwardian bay-windowed housing stock on Trinity Road, on the corner of Faraday Road. The property overlooks South Park and

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web design

Durham or Norfolk? Seasons of mists and mellow flooriness.

Seasons of mists and mellow flooriness. I’ll come clean – flooriness is not a word but to get some loose connection with Keats’ “To Autumn” I had to bend rules. I used to despise autumn with a passion and there’s still aspects of it that irk. Declining light levels, shorter evenings, until the lunar armageddon

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freelance copywriter

What is the most difficult part of web design?

Web design is skilful. It is at times a frustrating process, from initial set up of domain, to pointing nameservers, arranging hosting, to propagation to installing themes and plugins. Naively, I used to think it was about buying a domain, installing WordPress, buying a theme and oof the website is done. If only. It’s a

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web design

Aftercare and why it matters with web design

Aftercare- and why it matters with web design. I thought I’d explain how I operate and how some web designers behave, exemplifying what you get after your payment has been credited and your website shines bright like a diamond. On all devices. I back up your website daily within the WordPress dashboard with a nifty

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web design

27 years in a classroom – time well spent.

Time is a great healer, they say and it’s true. Time heals and gives perspective and sometimes when I think back over recent events, I get a little bit sad about what happened from 2013 onwards to my teaching career. But there’s absolutely no need to be – because my time in teaching from 1987

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web design

Can you run a web design business with just an iPad Pro?

I was debating for weeks whether to get a new MacBook Pro or an iPad Pro, because when we were holidaying in the north Pennines, work didn’t stop. It’s not because I didn’t want to turn off from writing, social media and web design, more that I’ve crafted a reputation for getting things done quickly

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property writing

Estate agents – revitalise your USPs with this property writer

What marks you out as different as an estate agent? Is it the fact your staff don’t drive Minis? Is it because your fee structure is openly displayed on your website? Is it because your social media is engaging and active? Or does your office look lovely to those who walk or drive by? Have

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%name apple
web design

It’s 2018, not 2008, so sort your website out.

10 years is a massive length of time in technology – remember 2008 was when everyone craved a BlackBerry for BBM and that QWERTY keyboard, before Apple killed it with the iPhone 3GS in 2009. Boris Johnson became Mayor of London and David Davis resigned in 2008 – so some things don’t change. The internet

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web design

At last, three new estate agency websites land and a cafe!

I’ve always been madly fixated with property. I bought my first house at 23 in Oldham and have made money from buying, selling, moving ever since. House prices may be unreachable for so many, but for me, investing £18,000 when on a salary of £8000 pa in 1988, it’s been a nice little earner, that

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