freelance copywriter

What is the most difficult part of web design?

Web design is skilful. It is at times a frustrating process, from initial set up of domain, to pointing nameservers, arranging hosting, to propagation to installing themes and plugins. Naively, I used to think it was about buying a domain, installing WordPress, buying a theme and oof the website is done. If only. It’s a

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web design

Aftercare and why it matters with web design

Aftercare- and why it matters with web design. I thought I’d explain how I operate and how some web designers behave, exemplifying what you get after your payment has been credited and your website shines bright like a diamond. On all devices. I back up your website daily within the WordPress dashboard with a nifty

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web design

27 years in a classroom – time well spent.

Time is a great healer, they say and it’s true. Time heals and gives perspective and sometimes when I think back over recent events, I get a little bit sad about what happened from 2013 onwards to my teaching career. But there’s absolutely no need to be – because my time in teaching from 1987

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web design

Can you run a web design business with just an iPad Pro?

I was debating for weeks whether to get a new MacBook Pro or an iPad Pro, because when we were holidaying in the north Pennines, work didn’t stop. It’s not because I didn’t want to turn off from writing, social media and web design, more that I’ve crafted a reputation for getting things done quickly

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property writing

Estate agents – revitalise your USPs with this property writer

What marks you out as different as an estate agent? Is it the fact your staff don’t drive Minis? Is it because your fee structure is openly displayed on your website? Is it because your social media is engaging and active? Or does your office look lovely to those who walk or drive by? Have

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%name apple
web design

It’s 2018, not 2008, so sort your website out.

10 years is a massive length of time in technology – remember 2008 was when everyone craved a BlackBerry for BBM and that QWERTY keyboard, before Apple killed it with the iPhone 3GS in 2009. Boris Johnson became Mayor of London and David Davis resigned in 2008 – so some things don’t change. The internet

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web design

At last, three new estate agency websites land and a cafe!

I’ve always been madly fixated with property. I bought my first house at 23 in Oldham and have made money from buying, selling, moving ever since. House prices may be unreachable for so many, but for me, investing £18,000 when on a salary of £8000 pa in 1988, it’s been a nice little earner, that

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web design

An expanding web design portfolio – to match my waist

I went solo at the beginning of May 2018, having been a partner in a web design company for a year to see if I could continue the success single-handedly. The jury has returned a verdict saying yes you managed it. The web count now stands at thirty in 3 months, which is 10 per

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web design

Which social media channel should I use most to grow a business?

Which social media channel should I use most to grow a business? is a question I’ve never been asked but for the sake of giving this titular question some clout, I’ll pretend I get asked it daily. 4 years ago when I set out with Get Pro Copy, I’d have said unequivocally “Facebook” followed by

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%name pirate
web design

Why web design shouldn’t cost the GDP of a banana republic

I’ve always got axes to grind, and my latest of many is the absolute racketeering that goes on in the web design industry. And it is racketeering, trust me. There’s skills involved yes and they take time to build yes. They can be a nightmare with glitches. Rogue plugins can mess up a site. But,

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%name Shrek
Content Writing

Shrek – how to structure your content like Shrek

I’ve developed something of a resemblance to Shrek in recent years – the waistline has expanded big time, my grumpiness occasionally rears its head and I sometimes end up with clients who are donkeys: stubborn, answering back and reluctant to pay for work done. But, back in the day, I used to show “Shrek” on

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web design

Building a website in return for goats

I am a grumpy old troll, I know that. If I was represented as a character in a soap, I’d be a meld of Norris Cole and Roy Cropper, a mixture of OCD and meddling. It’s my way. I sit under bridges waiting for goats to cross and challenge them. I don’t hide behind a

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%name service your website
web design

Would you run a car for five years without a service?

Would you run a car for five years without a service? No. And yet SMEs, big businesses and sole traders run websites without getting them updated or serviced. But you shouldn’t and here’s why. Logging in to the WP Admin section of a website and clicking Dashboard to see 27 updates needed is like lifting

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%name Norwich web designer
web design

What comes standard with websites I design?

COPY. All copy is included in the  web design. By all means, give me ideas, but let me whip the words into shape. HOSTING on fast cloud servers. Free in Year 1, £3 per month in year 2. SOCIAL MEDIA INTEGRATION: I can add your Facebook, Twitter, Instagram, LinkedIn, Pinterest in headers, footers and calls

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web design

Cheap website design for small business

Cheap website design for small business What a dangerous, foolish title – and the temerity of me pushing the word “cheap” to the front too. Cheap is associated with nasty, “cheap and nasty.” The commonplace “cheap as chips”. Or the slightly more charitable “cheap and cheerful”. But there’s a problem with this linguistic apartheid where

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%name Google Analytics
SEO

Google Analytics and how it can help your business

Google Analytics should be on your website – and if it’s not, sort it out please, so I can sleep easily. It’s not a difficult process to set up and it’s made even easier to track when you download the App from the App Store (or if you’re poor, Google Play). The App is actually

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