web design

Online shopping continues to grow in the UK.

I manage other companies social media so I’m always like a ferret down a rabbit hole. I sniff out relevant engaging news daily. This week I read about the inexorable rise in online shopping in the UK and Europe, with only China and the USA bucking the trend. It’s been clear for a while now

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%name Gorleston
copywriter

Yesterday, Gorleston high street seemed so far away.

Gorleston, Gorleston-on-Sea, is a place we’ve now lived in for 11 years and quite frankly loved living in. It’s a town that’s changed beyond recognition from when we first upped sticks. We moved initially to Jenner Road, on the Paget Estate. This was followed by a long stint on Elmgrove Road, with so many architecturally

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%name iPad Pro web design Norwich
Norwich

The new iPad Pro 12.9 – a web designer’s dream

I know I was fixated with Apple and tried, with counselling and support, to wean myself off this expensive habit, but it sucked me back in. That pesky iOS, suitable for a 3 year old or 93 year old, in its simplicity, made me return as an Apple sheep again. Quick recap – when the

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%name Great Yarmouth
Social Media Management

Decent website but how are you driving traffic there?

Decent website but how are you driving traffic there? I design websites for clients. Done pretty well at it the last year too. 150 projects completed, with more stacked up, in line. I didn’t drive business though solely through this website or blogging prolifically. I’ve built a following, a big following on social media. LinkedIn

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%name wordpress web design Norwich
web design

WordPress web design Norwich – a no brainer.

Why should you use WordPress web design Norwich and elsewhere? I’m not religious at all, not a zealot, but I do try to convert people all the time – firstly into using WordPress web design Norwich and, much to the chagrin (coughs up dictionary) of web developers and agencies locally, convince people to work closely

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%name affordable web design Great Yarmouth
Great Yarmouth

Affordable web design Great Yarmouth – where?

Are you looking for affordable web design Great Yarmouth – if so, this freelancer can help. If I drive 3 miles down the A143, the congested route of Beccles Road, or the A47 (formerly A11, renamed to make us think we’d got a new dual carriageway?), I arrive in Great Yarmouth. It’s a funny place,

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%name web design Norwich
Norwich

Does greed kill Norwich web design agencies?

I don’t gloat when I see a web design agency locally or further afield go under, or cease trading. Far from it, I’ve been there myself in education – when I was metaphorically thrown under a bus – but that trauma is the past, a foreign country, it has become. When I heard that a

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%name web design Norwich
Great Yarmouth

Am I on holiday in Norfolk, still?

We say it every time we travel down the Acle Straight, towards home, which was Gorleston until 3 years ago, and now Bradwell, a suburb of Great Yarmouth. Not the eponymous “Are we there yet?” but does it still feel like we’re on holiday here? Last weekend, heading back from Norwich  the question, usually habitual, wasn’t raised. Bet

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%name Norwich Apple Store
web design

Apple to Android and back again

I’m a fickle, feckless spender of earnings and having defected from the walled garden of Apple before Christmas to Android and a snazzy Note 9, this week I knocked on the orchard door and asked to be let back in – wearing the metaphorical sackcloth and ashes. Now don’t get me wrong, the Note 9

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Norwich

LinkedIn – the best place to promote your services

I’ll start with a fairly obvious opening gambit – if anyone on LinkedIn sends me a connection request, followed within nanoseconds by a sales pitch, I turn all Shania Twain. If someone sends a follow up to the message Ive acknowledged with a thanks but no thanks, Shania Twain morphs into Joe Pesci and they

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%name web design courses Norwich
Norwich

Web design courses Norwich from this ex teacher?

Should I start offering web design courses Norwich? Read on. When I was at school, apart from English Literature, the curriculum seemed utterly pointless. The cookery teacher made Gordon Ramsay look a model of patience, maths consisted of repetitive drills, history was about roads and canals, geography was colouring in – still is apparently. Obviously

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copywriter

Is Norwich city centre recession-proof?

Apart from Thorne, Doncaster, a place I spent 18 years in from birth to university, I’ve never remained anywhere as long as we’ve stayed in Norwich, Norfolk. I’ve had a few bad experiences here, in the recent past, in education, but even that, with hindsight, was a massive favour. I had fallen out of love

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content marketing

Do you subconsciously avoid clicking Google ads?

When I launched my first business six years ago, I was smitten by the Google ads offer of £75 in free advertising for Pay Per Click in return for a £25 investment. Seemed an absolute no-brainer back then. I sculpted an enticing advert within the set Google parameters, paid my money and watched as the

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%name web design Norwich
Norwich

I hate meetings but love meeting in Norwich

Today, someone asked me to meet in Norwich and as I’d intended to meet someone anyway, my diary shouted “Go.”  Normally, client meetings irritate as the time spent over coffee could be spent on actually designing, writing and marketing. I’m not anti-social but have been mightily fed up in the past when a 60 mile

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content marketing

Google rewards fresh content and here’s how yo can do it.

Copywriting, blogging or sharing stories; informing, entertaining, prompting and challenging is one major factor that could make or break your business. In grand terms, it’s called content marketing. Which means providing content that is not sell, sell, sell, but help, help, help and which people read and feel compelled to share. Share triggers – built

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%name Norwich web design
Norwich

Why isn’t there an Escape to the City?

I used to like watching property programmes – along with the rest of the population – back in the day. Occasionally, channel surfing, I’ll pause still on “Grand Designs”, “Homes under the Hammer” and “Escape to the Country” and watch for 10 or 15 minutes. I don’t often linger as I saw most on first

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%name Bluebell Woods, Gorleston
Great Yarmouth

Woodland walks close to my Norfolk home

When my nose isn’t pressed firmly to the grindstone of work, which it tends to be nowadays, I often have a 60 minute to 90 minute daily sabbatical of a dog walk with the most recent addition to the family, a rescue border collie, who is delightful. Working from home is wonderful, but when I

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%name Great Yarmouth web design
Great Yarmouth

Are you exploiting the millions of zombies?

I am a zombie. My daughter is, my wife and son less so. We are the living dead. Walking round with fixed stares. Stares set on screens – living life through a lens, vicariously, whatever you want to call it. Not alone though as most of the population seem glued to smartphones and the internet.

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Great Yarmouth

How to get found on Google in Great Yarmouth and Gorleston?

There’s riches in niches, clearly, and I’ll grab a knife, carve that humble pie and eat a slice now, because, I admit to being wrong. There. Said it. A native of Yorkshire admitting fallibility is unheard of. But I’m wrong. You see, in my aim for SEO dominance with this venture, I went for low

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%name Google reviews
Great Yarmouth

Are you actively pursuing 5 star Google reviews?

I’m of an age when I remember the thud of Yellow Pages and the BT phonebook landing though letterboxes, the free newspaper (which I carry now from the welcome mat to recycling as it lands) and the days of buying newspapers, which seems so arcane, that I actually pinch and zoom when I stumble upon

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%name Norwich Cinema City
Norwich

What does responsive website design mean?

Responsive website design is probably a term you’ve heard of and even perhaps know what it means. I won’t keep you hanging – responsive means it fits to screen on mobile, desktop and tablet. I used to naively think that a web designer created a website and hey presto it rendered correctly on all devices.

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%name Great Yarmouth snails
Great Yarmouth

Great Yarmouth, a town I live in

Seaside towns have a bad reputation: think Blackpool, Bridlington, Rhyl, Great Yarmouth, Hastings. Seasonal tourism, low paid jobs and a poor transport infrastructure, generally. We moved to Gorleston, a major town, south of Great Yarmouth, 11 years ago and have since moved to Bradwell, a generally modern suburb, and I feel like it’s home now.

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copywriter

Was George right to shoot Lennie?

I realised when the reptilian Gove removed “Of Mice and Men” from the curriculum that my days were numbered in a classroom. I’d taught it for over 20 years and seen the old and newer versions of the dvd repeatedly. I realised too, when I set up this business, that the days of coaching students

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Norwich

2019 begins as 2018 ended – excellently.

Christmas this year was a bit of a damp squib as 12 year old daughter, Ruby, was forced to admit that she knew Santa was fictitious and she knew last year too. I became suspicious when I saw the letter to Santa had been replaced by a full Amazon basket, which irked as I’m weaning

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%name web design Norwich
Norwich

The literary heritage of Norwich and Norfolk

I don’t claim to be a native of Norfolk at all. We moved here for careers in teaching and a coastal lifestyle 11 years ago and it’s a good place to bring up children and live. The roads are antiquated and that warmth you get from conversations in the north is conspicuous by its absence,

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%name Norwich web design
Norwich

Should I use a freelancer or a web design agency Norwich?

There’s no easy answer to this. No binary “yes use a freelancer” or “yes use a web design agency Norwich”, assuming you’re in Norwich and would like someone local to complete a revamp or a completely new website. A web design agency often will have more expertise and specialists within that agency – someone who

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%name web design Norwich UK
Norwich

This web design Norwich UK company is climbing

SEO. The 2018 equivalent of a box ad in Yellow Pages and one of the most prized ambitions of companies – featuring on Google Page One for a specific search term and failing that, pole position on page 2. Beyond page 2, it’s a lost cause we are told. Getting on page one in private

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web design

Printed business card or a digital one with a new website?

I have business cards wedged in wallets and drawers and occasionally use them, though I do feel ordering 1000 was a tad optimistic, given that they seem to me, at least, to be somewhat archaic. Given that we all carry smartphones in our daily lives, it’s much quicker to add someone on Slack, or What’s

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%name Manchester
freelance copywriter

Is print as dead as that Python parrot?

I don’t jaunt that often – if jaunt can be made into a verb; but when I do it inevitably involves some Alan Partridge excursions into budget hotels which are invariably paid for by companies who’ve commissioned me.  Premier Inn, Hyde, the home of Britain’s biggest serial killer, Dr Shipman, where the residents were all

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web design

I would like more retainers after Christmas

Wouldn’t we all, you may be thinking, with my temerity of asking for more money. The thing is though that self-employment is feast or famine, boom or bust and other clichéd parallels, and you may mutter “cheeky sod” at my front. But bear with me. When I was in employment, I often observed of myself

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freelance writer

Planning for 2019 – always think ahead – bellends need not apply

Whilst you’re sipping your Harvey’s Bristol Cream (oh I do miss that and other alcohol!), your thoughts may turn to 2019 or they may not. I’m always planning ahead, because being freelance and self-employed means you can’t think “Sod it I’ll take January 2019 off and have a much-needed rest.” I’ve got plans underway too

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%name 1970s TV
web design

Social media selling – more than a modern Roy Walker catchphrase

Facets of growing up I remember fondly are my addiction and skill at Taito Space Invaders, the Sunday ritual of watching “Bullseye” and believe it or not, the enjoyment of “Family Fortunes” and “Catchphrase” before the internet existed, as there was little to do, on a council estate near Doncaster. Or anywhere else for that

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%name Paris
copywriter

Off to Paris at Christmas before Little Brexit Britain shuts down in March

I’ve never ever understood the mentality that Britain is Great. When we hop across to France, Belgium, Holland, Germany, Italy, Spain et al, I have never once thought “not as nice as Scunthorpe” or “I prefer Oldham” or “Blackpool tower has better views.” No. That’s why the Brexit vote bewildered me. Okay it was predicated

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%name web design
web design

Five easy first steps to set up a website

The mystery, the mystique, the wonder and awe of watching a domain name become a website used to enthrall me. It still does in fact. Someone buys a domain name for £7.19 and within a week it’s a living, breathing digital presence. I used to think that was beyond me and the average person, but

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%name blogging
freelance copywriter

Why blogging is good for your business

Before I get accused of vested interests, I’ll come clean, as I’m always an open book, that yes blogging is good for your business and it is for mine too. I get paid reasonably well to do something I enjoy and am reasonably good at: writing. When I used to tell people I met that

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web design

A website is only part of your business journey

That title may sound a bit odd, coming from this Norwich web designer and copywriter, even self-deprecatory to a point of self-defeating but it’s true. A website won’t make you any money. It won’t pay the bills, your mortgage, your car loan and feed you at all. Let me explain, before you assume I’ve lost

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freelance writer

The budget, housing and the ghost of Banquo

So what happened in yesterday’s budget for housing, announced by the wan Philip Hammond, a man with less colour in his complexion than Banquo’s ghost? Quite a few points actually. 1 Help to Buy Help to Buy was extended for a further 2 years to 2023. It’s a scheme that has got many people into

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web design

Landing pages – preaching to the converted

Some times less is more. Brevity in a message can speak louder than a scripted call to action. Same with websites. The problem is though that one page websites – those you land on, scroll through and feel compelled to act upon – can be financially onerous for a start up or small business. But

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web design

What should your website home page include?

If you use Google Analytics for managing your own website, or tracking those you manage, you will recognise this scenario. The Home page records most visits, which you’d expect if it’s linked to your business card, your LinkedIn, Twitter and Facebook bios, closely followed in 90% of cases by the About page. I’ve tinkered with

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web design

Why you should work for free (sometimes)

I’m a big user of LinkedIn, where I enjoy the company of fellow cynics and often tut, frown or even comment on the sermons that are spouted there. Two in the past week have caught my eye: can you guess or do you not give a damn? I’ll tell you anyway. The first is that

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freelance copywriter

Good grief, this Apple fan boy has moved to Android

Seismic shifts happened last Thursday in my personal and business world, in that a man who’s worn iOS blinkers since the iPhone 4’s launch in 2010 has moved to the dark side, Android. Let me explain first why this was so chasmic a move. It reads like a long brag, perhaps, or as excessive myopia,

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web design

You can pay monthly for phone contracts so why not your website?

Despite my prices being “affordable” I occasionally get asked if I’d accept a fixed monthly payment for a new or redesigned website, and I’ve thought about this and decided to trial it. All my WordPress sites come with free hosting for Year One, with a nominal £30 being levied in Year 2 for the 12

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property listing

Radiator in the hall … check … or this property listing?

Fancy a room (or rooms) with a view? We can’t promise EM Forster’s Florence but this 4 bedroomed first floor maisonette in Wimbledon has a very pleasing outlook. The property is tucked amongst similar Victorian and Edwardian bay-windowed housing stock on Trinity Road, on the corner of Faraday Road. The property overlooks South Park and

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web design

Durham or Norfolk? Seasons of mists and mellow flooriness.

Seasons of mists and mellow flooriness. I’ll come clean – flooriness is not a word but to get some loose connection with Keats’ “To Autumn” I had to bend rules. I used to despise autumn with a passion and there’s still aspects of it that irk. Declining light levels, shorter evenings, until the lunar armageddon

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freelance copywriter

What is the most difficult part of web design?

Web design is skilful. It is at times a frustrating process, from initial set up of domain, to pointing nameservers, arranging hosting, to propagation to installing themes and plugins. Naively, I used to think it was about buying a domain, installing WordPress, buying a theme and oof the website is done. If only. It’s a

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