Stuart Walton

Home|Stuart Walton

About Stuart Walton

This author has not yet filled in any details.
So far Stuart Walton has created 319 blog entries.

Nah, nah, nah, nah, nah VAT Man

I was featured on The State of LinkedIn's Twitter feed, last week, for my LinkedIn status about officially being in the top 5% of earners and levying VAT. If it was meant to wound me, it did the opposite. I did laugh out loud that the 125,000 views of the LinkedIn status, the 1000 plus

By |2019-12-05T09:31:19+00:00December 5th, 2019|copywriter, News|0 Comments

1460 days since I started this business – or 4 years

Quite a milestone today in that this business, Get Pro Copy Ltd, turns 4 Its genesis came about at a low point in my personal and professional life, when it became obvious that I had to find something new to do to save my sanity, and writing was the plan. I've always loved writing From

By |2019-12-05T09:15:32+00:00November 1st, 2019|copywriter, web design|0 Comments

This Norwich web design freelancer is on show soon

On 5th November, Guido Walton, a Norwich web design freelancer, is giving a five minute talk and taking part in a seminar in Norwich on copywriting and blogging. To be honest, I'm quite flattered and excited about the event. I taught English from 1987 to 2014 and presenting was part of my DNA. Though I

By |2019-11-03T10:23:52+00:00October 26th, 2019|News, web design|0 Comments

“Joker” – put on a happy face?

After two abortive attempts to watch "Joker" we got third time lucky today and managed to actually get tickets and see "Joker". It's a film set in the 80s with its issues firmly lodged in the here and now: societal breakdown and mental breakdown at its core. It's a beautiful, moving, dark elegiac journey into

By |2019-11-03T10:26:51+00:00October 24th, 2019|copywriter, News, Norwich|2 Comments

Get Pro Copy has had an autumnal makeover

This website is overdue a total makeover. It started off almost four years ago as a simple brochure site of 4 pages to showcase my copywriting services and it's since gone off on more tangents than a parliamentary Brexit debate (in a similar time span) Keep it fresh You see design and branding should never

By |2019-10-24T23:38:27+00:00October 23rd, 2019|copywriter, Social Media Management, web design|0 Comments

Web designer Great Yarmouth is staying put

We recently had an impulsive (and rash) idea to sell the family home here in Bradwell, Great Yarmouth. This web designer Great Yarmouth had itchy feet, again. Our son has left home and we feel the house is no longer the same, since he went (or was sent) to university. Our heads had been turned

By |2019-10-13T07:05:36+00:00October 12th, 2019|Great Yarmouth, web design|0 Comments

This freelance web designer Norfolk is 4 years old

My business, this freelance web designer Norfolk business, is 4 years old in a few days. It seems opportune to blog about it in some happy birthday celebratory way. Technically, though, in a spirit of openness and honesty, it's a landmark for how it has evolved. You see, when I was given the career equivalent

By |2019-10-06T19:38:19+00:00October 6th, 2019|web design|0 Comments

5 ways to make a success of being self-employed

I used to search for this very term, 4 years ago: 5 ways to make a success of being self-employed. I used to post statuses on social media asking the titular question, until I got repeated contact to sell cordial at £20 a bottle from Forever Living or something like that. Forever pestering, more like.

By |2019-09-29T20:18:18+00:00September 29th, 2019|web design|1 Comment

The pen is mightier than the sword, they say?

I make money, a good living actually, from the pen and the keyboard.  Far more than I made in teaching English, leading an English team or being a Director of the subject across three schools. There's money in words and lots of it and if you're ignoring content as a means of increasing profits, quite

By |2019-09-24T22:10:10+00:00September 24th, 2019|content marketing|0 Comments

Son leaves for Cardiff and how we feel

Cardiff awaits this weekend with the loss of our son. I’ve always been a hands on dad, in the best possible way. Bringing up the two children in partnership with my wife. There’s no state of tiredness as overwhelming as being a new parent. I remember it well, even though it’s 18 years since James

By |2019-09-18T16:06:36+00:00September 18th, 2019|freelance writer, Norwich, web design|0 Comments

How decent copywriting can generate leads

When I occasionally blog on Get Pro Copy or Nest in Norfolk, one of my other companies, I see a spike in visitor numbers on Google Analytics. Makes sense, really. What I also see longer term is a steady rise in search engine rankings. If I blogged weekly, without fail, I'm sure I'd be at

By |2019-09-15T09:58:15+00:00September 15th, 2019|content marketing, Content Writing|0 Comments

Web design, copywriting, social media, estate agency

You could never accuse me of standing still in business! Since being propelled skywards from a metaphorical ejector seat in 2015, I've had to learn new things. Old dogs aren't supposed to be able to do that - but this one has had to. Get Pro Copy was set up four years ago as a

By |2019-08-04T13:34:44+00:00August 4th, 2019|property writing|0 Comments

Online shopping continues to grow in the UK.

I manage other companies social media so I'm always like a ferret down a rabbit hole. I sniff out relevant engaging news daily. This week I read about the inexorable rise in online shopping in the UK and Europe, with only China and the USA bucking the trend. It's been clear for a while now

By |2019-09-15T09:04:41+00:00June 29th, 2019|web design|0 Comments

Yesterday, Gorleston high street seemed so far away.

Gorleston, Gorleston-on-Sea, is a place we’ve now lived in for 11 years and quite frankly loved living in. It’s a town that’s changed beyond recognition from when we first upped sticks. We moved initially to Jenner Road, on the Paget Estate. This was followed by a long stint on Elmgrove Road, with so many architecturally

By |2019-09-15T07:50:01+00:00June 23rd, 2019|copywriter, Great Yarmouth, web design|1 Comment

The new iPad Pro 12.9 – a web designer’s dream

I know I was fixated with Apple and tried, with counselling and support, to wean myself off this expensive habit, but it sucked me back in. That pesky iOS, suitable for a 3 year old or 93 year old, in its simplicity, made me return as an Apple sheep again. Quick recap - when the

By |2019-09-15T07:53:59+00:00June 8th, 2019|Norwich, web design|1 Comment

Decent website but how are you driving traffic there?

Decent website but how are you driving traffic there? I design websites for clients. Done pretty well at it the last year too. 150 projects completed, with more stacked up, in line. I didn’t drive business though solely through this website or blogging prolifically. I’ve built a following, a big following on social media. LinkedIn

By |2019-09-15T09:05:37+00:00June 1st, 2019|Social Media Management|1 Comment

WordPress web design Norwich – a no brainer.

Why should you use Wordpress web design Norwich and elsewhere? I'm not religious at all, not a zealot, but I do try to convert people all the time - firstly into using Wordpress web design Norwich and, much to the chagrin (coughs up dictionary) of web developers and agencies locally, convince people to work closely

By |2019-09-15T07:58:38+00:00May 14th, 2019|web design|0 Comments

Affordable web design Great Yarmouth – where?

Are you looking for affordable web design Great Yarmouth - if so, this freelancer can help. If I drive 3 miles down the A143, the congested route of Beccles Road, or the A47 (formerly A11, renamed to make us think we'd got a new dual carriageway?), I arrive in Great Yarmouth. It's a funny place,

By |2019-09-15T08:04:07+00:00May 11th, 2019|Great Yarmouth, web design|0 Comments

Does greed kill Norwich web design agencies?

I don't gloat when I see a web design agency locally or further afield go under, or cease trading. Far from it, I've been there myself in education - when I was metaphorically thrown under a bus - but that trauma is the past, a foreign country, it has become. When I heard that a

By |2019-09-15T08:06:57+00:00May 3rd, 2019|Norwich, web design|0 Comments

Am I on holiday in Norfolk, still?

We say it every time we travel down the Acle Straight, towards home, which was Gorleston until 3 years ago, and now Bradwell, a suburb of Great Yarmouth. Not the eponymous "Are we there yet?" but does it still feel like we're on holiday here? Last weekend, heading back from Norwich  the question, usually habitual, wasn't raised. Bet

By |2019-09-15T08:12:20+00:00April 25th, 2019|Great Yarmouth, Norwich, web design|0 Comments

Apple to Android and back again

I'm a fickle, feckless spender of earnings and having defected from the walled garden of Apple before Christmas to Android and a snazzy Note 9, this week I knocked on the orchard door and asked to be let back in - wearing the metaphorical sackcloth and ashes. Now don't get me wrong, the Note 9

By |2019-09-15T08:14:11+00:00April 7th, 2019|web design|0 Comments

LinkedIn – the best place to promote your services

I'll start with a fairly obvious opening gambit - if anyone on LinkedIn sends me a connection request, followed within nanoseconds by a sales pitch, I turn all Shania Twain. If someone sends a follow up to the message Ive acknowledged with a thanks but no thanks, Shania Twain morphs into Joe Pesci and they

By |2019-09-15T08:17:03+00:00March 9th, 2019|Norwich, web design|2 Comments

Web design courses Norwich from this ex teacher?

Should I start offering web design courses Norwich? Read on. When I was at school, apart from English Literature, the curriculum seemed utterly pointless. The cookery teacher made Gordon Ramsay look a model of patience, maths consisted of repetitive drills, history was about roads and canals, geography was colouring in - still is apparently. Obviously

By |2019-09-15T08:19:50+00:00February 22nd, 2019|Norwich, web design|2 Comments

Is Norwich city centre recession-proof?

Apart from Thorne, Doncaster, a place I spent 18 years in from birth to university, I've never remained anywhere as long as we've stayed in Norwich, Norfolk. I've had a few bad experiences here, in the recent past, in education, but even that, with hindsight, was a massive favour. I had fallen out of love

By |2019-09-15T08:21:40+00:00February 18th, 2019|copywriter, Norwich, web design|0 Comments

Do you subconsciously avoid clicking Google ads?

When I launched my first business six years ago, I was smitten by the Google ads offer of £75 in free advertising for Pay Per Click in return for a £25 investment. Seemed an absolute no-brainer back then. I sculpted an enticing advert within the set Google parameters, paid my money and watched as the

By |2019-09-15T08:24:02+00:00February 10th, 2019|content marketing|0 Comments

I hate meetings but love meeting in Norwich

Today, someone asked me to meet in Norwich and as I'd intended to meet someone anyway, my diary shouted "Go."  Normally, client meetings irritate as the time spent over coffee could be spent on actually designing, writing and marketing. I'm not anti-social but have been mightily fed up in the past when a 60 mile

By |2019-09-15T08:25:36+00:00February 6th, 2019|Norwich, web design|0 Comments

Starting a business is exciting – avoid partnerships at all costs though

Starting any business, particularly after paid employment, can be incredibly exciting and daunting, at the same time. You’ve got the fear of leaving the known for the unknown; leaving a salary to risk all on a business idea. We’ve been there ourselves. It’s not an easy decision to make. You will probably lie awake at

By |2019-09-15T08:29:55+00:00February 4th, 2019|freelance copywriter, Norwich, web design|0 Comments

Google rewards fresh content and here’s how yo can do it.

Copywriting, blogging or sharing stories; informing, entertaining, prompting and challenging is one major factor that could make or break your business. In grand terms, it’s called content marketing. Which means providing content that is not sell, sell, sell, but help, help, help and which people read and feel compelled to share. Share triggers – built

By |2019-09-15T08:32:25+00:00February 4th, 2019|content marketing|0 Comments

Why isn’t there an Escape to the City?

I used to like watching property programmes - along with the rest of the population - back in the day. Occasionally, channel surfing, I'll pause still on "Grand Designs", "Homes under the Hammer" and "Escape to the Country" and watch for 10 or 15 minutes. I don't often linger as I saw most on first

By |2019-09-15T08:37:25+00:00February 3rd, 2019|Norwich, web design|0 Comments

Woodland walks close to my Norfolk home

When my nose isn't pressed firmly to the grindstone of work, which it tends to be nowadays, I often have a 60 minute to 90 minute daily sabbatical of a dog walk with the most recent addition to the family, a rescue border collie, who is delightful. Working from home is wonderful, but when I

By |2019-09-15T08:39:41+00:00January 28th, 2019|Great Yarmouth, Norwich, web design|2 Comments

Are you exploiting the millions of zombies?

I am a zombie. My daughter is, my wife and son less so. We are the living dead. Walking round with fixed stares. Stares set on screens - living life through a lens, vicariously, whatever you want to call it. Not alone though as most of the population seem glued to smartphones and the internet.

By |2019-09-15T08:41:37+00:00January 27th, 2019|Great Yarmouth, Norwich, web design|0 Comments

How to get found on Google in Great Yarmouth and Gorleston?

There's riches in niches, clearly, and I'll grab a knife, carve that humble pie and eat a slice now, because, I admit to being wrong. There. Said it. A native of Yorkshire admitting fallibility is unheard of. But I'm wrong. You see, in my aim for SEO dominance with this venture, I went for low

By |2019-09-15T08:44:02+00:00January 23rd, 2019|Great Yarmouth, Norwich, web design|2 Comments

Are you actively pursuing 5 star Google reviews?

I'm of an age when I remember the thud of Yellow Pages and the BT phonebook landing though letterboxes, the free newspaper (which I carry now from the welcome mat to recycling as it lands) and the days of buying newspapers, which seems so arcane, that I actually pinch and zoom when I stumble upon

By |2019-09-15T08:46:41+00:00January 19th, 2019|Great Yarmouth, Norwich, web design|0 Comments

What does responsive website design mean?

Responsive website design is probably a term you've heard of and even perhaps know what it means. I won't keep you hanging - responsive means it fits to screen on mobile, desktop and tablet. I used to naively think that a web designer created a website and hey presto it rendered correctly on all devices.

By |2019-09-15T08:48:49+00:00January 13th, 2019|Norwich|0 Comments

Great Yarmouth, a town I live in

Seaside towns have a bad reputation: think Blackpool, Bridlington, Rhyl, Great Yarmouth, Hastings. Seasonal tourism, low paid jobs and a poor transport infrastructure, generally. We moved to Gorleston, a major town, south of Great Yarmouth, 11 years ago and have since moved to Bradwell, a generally modern suburb, and I feel like it's home now.

By |2019-09-15T08:53:37+00:00January 12th, 2019|Great Yarmouth, web design|0 Comments

Was George right to shoot Lennie?

I realised when the reptilian Gove removed "Of Mice and Men" from the curriculum that my days were numbered in a classroom. I'd taught it for over 20 years and seen the old and newer versions of the dvd repeatedly. I realised too, when I set up this business, that the days of coaching students

By |2019-09-15T08:57:32+00:00January 9th, 2019|copywriter|0 Comments

2019 begins as 2018 ended – excellently.

Christmas this year was a bit of a damp squib as 12 year old daughter, Ruby, was forced to admit that she knew Santa was fictitious and she knew last year too. I became suspicious when I saw the letter to Santa had been replaced by a full Amazon basket, which irked as I'm weaning

By |2019-09-15T08:59:34+00:00January 6th, 2019|Norwich, web design|0 Comments

The literary heritage of Norwich and Norfolk

I don't claim to be a native of Norfolk at all. We moved here for careers in teaching and a coastal lifestyle 11 years ago and it's a good place to bring up children and live. The roads are antiquated and that warmth you get from conversations in the north is conspicuous by its absence,

By |2019-09-15T09:01:17+00:00January 2nd, 2019|Norwich, web design|0 Comments

Should I use a freelancer or a web design agency Norwich?

There's no easy answer to this. No binary "yes use a freelancer" or "yes use a web design agency Norwich", assuming you're in Norwich and would like someone local to complete a revamp or a completely new website. A web design agency often will have more expertise and specialists within that agency - someone who

By |2018-12-28T14:43:10+00:00December 28th, 2018|Norwich, web design|0 Comments

This web design Norwich UK company is climbing

SEO. The 2018 equivalent of a box ad in Yellow Pages and one of the most prized ambitions of companies - featuring on Google Page One for a specific search term and failing that, pole position on page 2. Beyond page 2, it's a lost cause we are told. Getting on page one in private

By |2018-12-26T15:19:16+00:00December 26th, 2018|Norwich, web design|0 Comments

Printed business card or a digital one with a new website?

I have business cards wedged in wallets and drawers and occasionally use them, though I do feel ordering 1000 was a tad optimistic, given that they seem to me, at least, to be somewhat archaic. Given that we all carry smartphones in our daily lives, it's much quicker to add someone on Slack, or What's

By |2018-12-25T11:50:07+00:00December 25th, 2018|web design|0 Comments

Is print as dead as that Python parrot?

I don't jaunt that often - if jaunt can be made into a verb; but when I do it inevitably involves some Alan Partridge excursions into budget hotels which are invariably paid for by companies who've commissioned me.  Premier Inn, Hyde, the home of Britain's biggest serial killer, Dr Shipman, where the residents were all

By |2018-12-13T08:45:26+00:00December 13th, 2018|freelance copywriter|0 Comments

I would like more retainers after Christmas

Wouldn’t we all, you may be thinking, with my temerity of asking for more money. The thing is though that self-employment is feast or famine, boom or bust and other clichéd parallels, and you may mutter “cheeky sod” at my front. But bear with me. When I was in employment, I often observed of myself

By |2018-12-08T17:05:39+00:00December 8th, 2018|web design|0 Comments

Planning for 2019 – always think ahead – bellends need not apply

Whilst you’re sipping your Harvey’s Bristol Cream (oh I do miss that and other alcohol!), your thoughts may turn to 2019 or they may not. I’m always planning ahead, because being freelance and self-employed means you can’t think “Sod it I’ll take January 2019 off and have a much-needed rest.” I’ve got plans underway too

By |2018-12-06T16:04:10+00:00December 6th, 2018|freelance writer|0 Comments

Social media selling – more than a modern Roy Walker catchphrase

Facets of growing up I remember fondly are my addiction and skill at Taito Space Invaders, the Sunday ritual of watching "Bullseye" and believe it or not, the enjoyment of "Family Fortunes" and "Catchphrase" before the internet existed, as there was little to do, on a council estate near Doncaster. Or anywhere else for that

By |2018-12-02T19:34:25+00:00December 2nd, 2018|web design|0 Comments

Off to Paris at Christmas before Little Brexit Britain shuts down in March

I’ve never ever understood the mentality that Britain is Great. When we hop across to France, Belgium, Holland, Germany, Italy, Spain et al, I have never once thought “not as nice as Scunthorpe” or “I prefer Oldham” or “Blackpool tower has better views.” No. That’s why the Brexit vote bewildered me. Okay it was predicated

By |2018-12-01T10:56:58+00:00December 1st, 2018|copywriter|0 Comments

Five easy first steps to set up a website

The mystery, the mystique, the wonder and awe of watching a domain name become a website used to enthrall me. It still does in fact. Someone buys a domain name for £7.19 and within a week it’s a living, breathing digital presence. I used to think that was beyond me and the average person, but

By |2018-11-29T13:05:08+00:00November 29th, 2018|web design|0 Comments

Why blogging is good for your business

Before I get accused of vested interests, I’ll come clean, as I’m always an open book, that yes blogging is good for your business and it is for mine too. I get paid reasonably well to do something I enjoy and am reasonably good at: writing. When I used to tell people I met that

By |2018-11-27T21:21:41+00:00November 27th, 2018|freelance copywriter|0 Comments

A website is only part of your business journey

That title may sound a bit odd, coming from this Norwich web designer and copywriter, even self-deprecatory to a point of self-defeating but it’s true. A website won’t make you any money. It won’t pay the bills, your mortgage, your car loan and feed you at all. Let me explain, before you assume I’ve lost

By |2018-11-23T23:47:10+00:00November 23rd, 2018|web design|1 Comment

Communicating with web design via What’s App – what a schoolboy error!

When I begin a web design project, I often ask "Do you use What's App" and 97% of the time, the answer is "yes I do." Good I think. That means files, photos and text can be ported quickly between myself and the client with me even having it minimised permanently on the iMac. It

By |2018-11-08T19:46:24+00:00November 8th, 2018|web design|0 Comments

The budget, housing and the ghost of Banquo

So what happened in yesterday's budget for housing, announced by the wan Philip Hammond, a man with less colour in his complexion than Banquo's ghost? Quite a few points actually. 1 Help to Buy Help to Buy was extended for a further 2 years to 2023. It's a scheme that has got many people into

By |2018-10-30T10:33:07+00:00October 30th, 2018|freelance writer|0 Comments

Landing pages – preaching to the converted

Some times less is more. Brevity in a message can speak louder than a scripted call to action. Same with websites. The problem is though that one page websites - those you land on, scroll through and feel compelled to act upon - can be financially onerous for a start up or small business. But

By |2018-10-29T12:29:54+00:00October 29th, 2018|web design|0 Comments

What should your website home page include?

If you use Google Analytics for managing your own website, or tracking those you manage, you will recognise this scenario. The Home page records most visits, which you'd expect if it's linked to your business card, your LinkedIn, Twitter and Facebook bios, closely followed in 90% of cases by the About page. I've tinkered with

By |2018-10-28T12:08:00+00:00October 28th, 2018|web design|0 Comments

Why you should work for free (sometimes)

I'm a big user of LinkedIn, where I enjoy the company of fellow cynics and often tut, frown or even comment on the sermons that are spouted there. Two in the past week have caught my eye: can you guess or do you not give a damn? I'll tell you anyway. The first is that

By |2018-10-25T20:10:56+00:00October 25th, 2018|web design|0 Comments

Good grief, this Apple fan boy has moved to Android

Seismic shifts happened last Thursday in my personal and business world, in that a man who's worn iOS blinkers since the iPhone 4's launch in 2010 has moved to the dark side, Android. Let me explain first why this was so chasmic a move. It reads like a long brag, perhaps, or as excessive myopia,

By |2018-10-22T15:26:14+00:00October 22nd, 2018|freelance copywriter|0 Comments

You can pay monthly for phone contracts so why not your website?

Despite my prices being "affordable" I occasionally get asked if I'd accept a fixed monthly payment for a new or redesigned website, and I've thought about this and decided to trial it. All my Wordpress sites come with free hosting for Year One, with a nominal £30 being levied in Year 2 for the 12

By |2018-10-21T18:34:10+00:00October 21st, 2018|web design|0 Comments

Radiator in the hall … check … or this property listing?

Fancy a room (or rooms) with a view? We can’t promise EM Forster’s Florence but this 4 bedroomed first floor maisonette in Wimbledon has a very pleasing outlook. The property is tucked amongst similar Victorian and Edwardian bay-windowed housing stock on Trinity Road, on the corner of Faraday Road. The property overlooks South Park and

By |2018-10-11T07:18:57+00:00October 11th, 2018|property listing|0 Comments

Durham or Norfolk? Seasons of mists and mellow flooriness.

Seasons of mists and mellow flooriness. I'll come clean - flooriness is not a word but to get some loose connection with Keats' "To Autumn" I had to bend rules. I used to despise autumn with a passion and there's still aspects of it that irk. Declining light levels, shorter evenings, until the lunar armageddon

By |2018-10-05T20:50:04+00:00October 5th, 2018|web design|0 Comments

What is the most difficult part of web design?

Web design is skilful. It is at times a frustrating process, from initial set up of domain, to pointing nameservers, arranging hosting, to propagation to installing themes and plugins. Naively, I used to think it was about buying a domain, installing WordPress, buying a theme and oof the website is done. If only. It's a

By |2018-09-21T09:12:14+00:00September 21st, 2018|freelance copywriter, web design|0 Comments

Aftercare and why it matters with web design

Aftercare- and why it matters with web design. I thought I'd explain how I operate and how some web designers behave, exemplifying what you get after your payment has been credited and your website shines bright like a diamond. On all devices. I back up your website daily within the WordPress dashboard with a nifty

By |2018-09-20T07:38:41+00:00September 20th, 2018|web design|0 Comments

27 years in a classroom – time well spent.

Time is a great healer, they say and it's true. Time heals and gives perspective and sometimes when I think back over recent events, I get a little bit sad about what happened from 2013 onwards to my teaching career. But there's absolutely no need to be - because my time in teaching from 1987

By |2018-09-03T21:47:24+00:00September 3rd, 2018|web design|0 Comments

Can you run a web design business with just an iPad Pro?

I was debating for weeks whether to get a new MacBook Pro or an iPad Pro, because when we were holidaying in the north Pennines, work didn’t stop. It’s not because I didn’t want to turn off from writing, social media and web design, more that I’ve crafted a reputation for getting things done quickly

By |2018-08-27T16:55:34+00:00August 27th, 2018|web design|0 Comments

Estate agents – revitalise your USPs with this property writer

What marks you out as different as an estate agent? Is it the fact your staff don't drive Minis? Is it because your fee structure is openly displayed on your website? Is it because your social media is engaging and active? Or does your office look lovely to those who walk or drive by? Have

By |2018-09-04T20:12:02+00:00August 25th, 2018|property writing|0 Comments

It’s 2018, not 2008, so sort your website out.

10 years is a massive length of time in technology - remember 2008 was when everyone craved a BlackBerry for BBM and that QWERTY keyboard, before Apple killed it with the iPhone 3GS in 2009. Boris Johnson became Mayor of London and David Davis resigned in 2008 - so some things don't change. The internet

By |2018-08-21T20:33:11+00:00August 21st, 2018|web design|0 Comments

At last, three new estate agency websites land and a cafe!

I've always been madly fixated with property. I bought my first house at 23 in Oldham and have made money from buying, selling, moving ever since. House prices may be unreachable for so many, but for me, investing £18,000 when on a salary of £8000 pa in 1988, it's been a nice little earner, that

By |2018-08-18T22:16:33+00:00August 18th, 2018|web design|0 Comments

An expanding web design portfolio – to match my waist

I went solo at the beginning of May 2018, having been a partner in a web design company for a year to see if I could continue the success single-handedly. The jury has returned a verdict saying yes you managed it. The web count now stands at thirty in 3 months, which is 10 per

By |2018-07-29T18:24:57+00:00July 29th, 2018|web design|0 Comments

Which social media channel should I use most to grow a business?

Which social media channel should I use most to grow a business? is a question I've never been asked but for the sake of giving this titular question some clout, I'll pretend I get asked it daily. 4 years ago when I set out with Get Pro Copy, I'd have said unequivocally "Facebook" followed by

By |2018-07-28T20:58:04+00:00July 28th, 2018|web design|0 Comments

Why web design shouldn’t cost the GDP of a banana republic

I've always got axes to grind, and my latest of many is the absolute racketeering that goes on in the web design industry. And it is racketeering, trust me. There's skills involved yes and they take time to build yes. They can be a nightmare with glitches. Rogue plugins can mess up a site. But,

By |2018-07-26T22:30:46+00:00July 26th, 2018|web design|0 Comments

Shrek – how to structure your content like Shrek

I've developed something of a resemblance to Shrek in recent years - the waistline has expanded big time, my grumpiness occasionally rears its head and I sometimes end up with clients who are donkeys: stubborn, answering back and reluctant to pay for work done. But, back in the day, I used to show "Shrek" on

By |2018-07-20T07:44:01+00:00July 20th, 2018|Content Writing, copywriter|0 Comments

Would you run a car for five years without a service?

Would you run a car for five years without a service? No. And yet SMEs, big businesses and sole traders run websites without getting them updated or serviced. But you shouldn't and here's why. Logging in to the WP Admin section of a website and clicking Dashboard to see 27 updates needed is like lifting

By |2018-07-09T14:00:11+00:00July 9th, 2018|web design|0 Comments

What comes standard with websites I design?

COPY. All copy is included in the  web design. By all means, give me ideas, but let me whip the words into shape. HOSTING on fast cloud servers. Free in Year 1, £3 per month in year 2. SOCIAL MEDIA INTEGRATION: I can add your Facebook, Twitter, Instagram, LinkedIn, Pinterest in headers, footers and calls

By |2018-07-07T21:40:34+00:00July 7th, 2018|web design|0 Comments

Cheap website design for small business

Cheap website design for small business What a dangerous, foolish title - and the temerity of me pushing the word "cheap" to the front too. Cheap is associated with nasty, "cheap and nasty." The commonplace "cheap as chips". Or the slightly more charitable "cheap and cheerful". But there's a problem with this linguistic apartheid where

By |2018-07-04T19:57:54+00:00July 4th, 2018|web design|0 Comments

Google Analytics and how it can help your business

Google Analytics should be on your website - and if it's not, sort it out please, so I can sleep easily. It's not a difficult process to set up and it's made even easier to track when you download the App from the App Store (or if you're poor, Google Play). The App is actually

By |2018-06-29T20:45:11+00:00June 29th, 2018|SEO|0 Comments

“Lorem Ipsum” be gone – use a proper copywriter

Ah Lorem Ipsum, or Lorem Ipsum Dolor (I think) if I'm feeling expansive - the beige text place filler that says put text here and a sight that many web designers and clients sigh over when they see it. Lorem Ipsum needs replacing you see. And that causes navel gazing and head scratching, because trust

By |2018-07-20T06:53:27+00:00June 27th, 2018|copywriter, web design|0 Comments

Bog off with your silly WordPress web design prices

I had a superb May as a newbie to this website design malarkey and you can see the 11 I built on my About page, and feedback has been universally good. June has maintained the momentum and I'm working now on North of Winter - a tattoo studio site for a leading Manchester tattoo artist, Sam

By |2018-06-26T17:42:14+00:00June 26th, 2018|web design|0 Comments

How much do I charge for web design in Norwich?

How much do you charge for web design in Norwich is a question sometimes posed to me by prospective clients and I used to estimate hours needed and charge accordingly. But I read an article today on LinkedIn that really resonated with me as someone is looking to climb ranks and make a name for web

By |2018-06-23T15:52:45+00:00June 23rd, 2018|web design|0 Comments

What does an ideal exam schedule look like?

The death of controlled assessments and GCSE grades led to increased pressure on schools, their leadership, departments and students to pull out all the stops in a terminal examination – in English, four of them! The days of dishing out past papers a few weeks before Year 11 leave or once in Year 10 at

By |2018-06-20T11:35:40+00:00June 20th, 2018|GCSE English marking|0 Comments

Who is best to sell your property?

Let me start with a truism – the best estate agent to sell your home is the one who achieves the highest price. Now who will achieve that largely depends on who you trust most - I've sold with hybrid, traditional and an online estate agent. So should you use an online estate agent? Depends.

By |2018-06-19T17:19:06+00:00June 19th, 2018|property writing|0 Comments

Move to Berlin if you want affordable city living

The suburbs of towns and cities used to be the desirable, in-demand places for families and young professionals. City centres were where you went to work or shop or pursue leisure but always to venture out of at night. Time have changed though and urban living is now in vogue and becoming an expensive lifestyle

By |2018-06-17T15:50:33+00:00June 17th, 2018|property writing|0 Comments

Where’s best to invest in property?

If anyone were asked to hazard a guess as to the U.K. city with the highest combined property values, few would offer any other place than London.   Fairly obvious, isn’t it? Astronomical property prices combined with a huge urban population and inward commuting, along with the paucity of building space, would make the capital

By |2018-06-17T15:39:52+00:00June 17th, 2018|property writing|0 Comments

18 reasons why your business needs a website

#1 We've come a long way from 1991. That's the year when the first website went live - 27 years ago. Things have moved on greatly since then. John Major was the UK Prime Minister and Bryan Adams broke all music records with 16 weeks at the top of the charts. Some things haven't changed

By |2019-10-27T21:35:57+00:00June 15th, 2018|web design|0 Comments

My war with bad broadband – or why you need Google WiFi

My war with bad broadband was beginning to irritate me. In a new build, with fibre optic cabling, speeds should be fast - they are now with Google WiFi. Watch more below.   https://www.youtube.com/watch?v=F0U8JoYJAAE&t=19s  

By |2018-06-15T19:10:04+00:00June 15th, 2018|web design|0 Comments

How a regular property blog can win you business

I've run Get Pro Copy Ltd since 2015, constantly adding blog posts, as I knew this would lead to success. It has. I then realised that much of the property industry is beginning to recognise that a regular property blog post increases web traffic and leads to sales, longer term, so this venture was born. Get

By |2018-06-15T15:32:35+00:00June 15th, 2018|property writing|0 Comments

Making money out of property development

20 years ago, we were all encouraged to become property developers on tv programmes by the likes of Sarah Beeny and Martin Roberts on "Property Ladder" and "Homes under the Hammer", which always seemed to be set in Stoke? Since then, I think the high yields of property developing have evaporated. As Farrell Walton estate

By |2018-06-15T15:26:59+00:00June 15th, 2018|property writing|0 Comments

The 5 things I’d like to see on new developments in 2018

The diesel engine may soon enter the footnotes of history as car manufacturers cease production, but will property follow suit? Brighton elected a Green MP, Caroline Lucas, and I'm pretty sure she won't be representing the party alone in future elections as the world wakes up to global warming and environmental damage. Don't get me

By |2018-06-15T15:22:31+00:00June 15th, 2018|property writing|0 Comments

Is a home office a worthwhile investment?

A garden home office appeals hugely to me. I think it harks back to caveman times when man could colonise rock fissures and perhaps now modern man needs a man shed, a man den or a pod. Not just males either - women too. There's been an inexorable rise in self-employment and freelance work and

By |2018-06-17T16:05:15+00:00June 15th, 2018|property writing|0 Comments

Why do developers insist on building garages?

I'll hold my hand up now and say I used to have an obsessive habit of wanting to put my cars to bed in garages. I think my mind was programmed to behave this way because I'd lived in Oldham in the late 80s and 90s when car theft or vandalism was a weekly event

By |2018-06-19T12:50:12+00:00June 15th, 2018|property writing|0 Comments

Design Access Statements – help for architects

Bestriding Thorpe Cloud in Derbyshire last year, fending off a nose bleed after hitting heights unheard of in coastal Norfolk, I took a call. Out of breath, I chatted social media and content with an architect. The long and short of it was that I was asked to optimise and improve the content of his

By |2018-06-15T15:09:59+00:00June 15th, 2018|Content Writing|0 Comments

Would you choose timber-framed or brick and block for new homes?

Brick and block or timber-framed? I pose this question as today, out walking, this very question was debated between myself and a neighbour. I'd not realised as we'd bought a home that had been first-fitted that ours (and the rest of Persimmon Phase One) was timber-framed and the new builds leaping from muddy foundations opposite

By |2018-06-15T15:04:04+00:00June 15th, 2018|property writing|0 Comments

Are micro-homes the answer to the housing crisis?

A micro-home is defined as having a living space of below 37 square metres - or the size of a tube carriage. To be honest, I could live in a home that size. I think the key with a micro-home, as with caravans, is design. Having been the proud owner of a touring caravan for

By |2018-06-18T09:01:48+00:00June 15th, 2018|property writing|0 Comments

Area guides for estate agents – prove you know your stuff

Area guides for estate agents - prove you know your stuff As leading Great Yarmouth estate agents, we know this part of east Norfolk well and what surprises many visitors in the spring and summer months is just how affordable the area is. The most expensive part of the borough lies 4 miles inland: Burgh

By |2018-06-15T14:52:30+00:00June 15th, 2018|content marketing|0 Comments

Will Alexa replace humans in the property industry?

I've switched gas and electricity suppliers in the past month in our new build from British Gas to EDF, mainly, sadly, to witness a Smart Home meter from Netatmo (supplied and fitted free) along with a free Amazon Echo. They're both impressive pieces of kit, and I think if I'd forked out £250 for them,

By |2018-06-15T14:46:57+00:00June 15th, 2018|copywriter|0 Comments

People sell property with people they like

I work alongside a fair few estate agents and having been in the industry myself for a couple of years, I totally understand the holy grail of trying to acquire listings. If you operate a no sale no fee model, you have to get vendors selling homes and then hoping that they pick you and

By |2018-06-15T14:41:31+00:00June 15th, 2018|Social Media Management|0 Comments

“Room” – not a Room with a View, except a skylight

Last night, I streamed the film "Room" on Amazon Prime. I'd intended to watch this at the cinema a few years ago but never got round to it. The basic premise is that Joy, the lead character was kidnapped at 17 and held captive in a "room" in a garden for 7 years, with her

By |2018-06-15T14:35:53+00:00June 15th, 2018|property listing|0 Comments

Local property expert – do you want to become one?

The term Local Property Expert or LPEs have become synonymous with online estate agencies in recent years, mainly due to the fact that they’re local and have some insights into the property market locally, we're all led to believe. It’s a curious term, because the traditional high street estate agents with MNAE and RICs behind their

By |2018-09-04T20:14:11+00:00June 15th, 2018|property writing, web design|0 Comments

From Poundworld to House of Fraser, retail is in meltdown

I'm not a business analyst and would never claim to be though I do read the news and follow events on social media, and so couldn't miss the announcements that Poundworld and House of Fraser are in financial trouble and are doing a Jessops / HMV / Game and going on a financial diet with

By |2018-06-12T20:03:14+00:00June 12th, 2018|freelance copywriter|0 Comments

This property copywriter can add zing to make listings sing!

Property copywriter, me, going back to basics. I've just started a new sideline: interviewing property vendors for two leading estate agencies and adding their stories to the property listing as a property copywriter. I could pretend this was my idea but I'd be lying - I was approached to do it by a leading independent

By |2018-06-12T17:53:37+00:00June 11th, 2018|property writing|0 Comments

Are you looking at page 14 for web design in Norwich?

We all want to be found on page one of Google, don't we, for our services and products? We all want that moment when someone searches for removal firms in Sheffield that you come up on page one. Assuming of course you're a removal company. And in Sheffield. Companies invest big money in SEO because

By |2018-06-07T15:39:21+00:00June 7th, 2018|web design|0 Comments

East Norfolk property prices are soaring – and it worries me

Many industry professionals see rising house prices as a good thing and to be honest equity has been a nice little earner for me over the years. £13,000 profit pocketed on moves in the 80s and much much more in recent years, but I do think property prices are now out of control and brinking

By |2018-06-05T09:26:46+00:00June 5th, 2018|web design|0 Comments

How Google WiFi is the pinnacle of functionality and design

My fibre optic broadband that we pay handsomely for each month has been getting me down. It won't allow rendering of images on various websites, takes an age to load LinkedIn (though that may be a good thing given the number of vainglorious egos on there) and is slow to update and back up websites

By |2018-06-03T09:43:42+00:00June 3rd, 2018|web design|0 Comments

15 topics I’d like property developers to write about

Many major property developers have embraced the art of blogging on their websites and produce articles that are interesting, informative and engaging. I’ve read a hefty amount of material that does this ever so well, but there’s a few glaring omissions from some major players. As a devotee of new-builds and a serial homebuyer, I

By |2018-06-12T10:08:59+00:00June 1st, 2018|property listing|0 Comments

To win property listings, focus on relationship marketing

Cards on the table: I worked in estate agency for a while and formed my own company in 2014 which was on the road to becoming a success with 13 property listings shortly after launch, but it lacked a long term financial commitment from myself and my business partner. It did get a key aspect

By |2018-06-01T12:55:49+00:00June 1st, 2018|property writing|0 Comments

Web design Norwich – from this fine literary city

Web design Norwich - from this fine literary city. Norwich proudly proclaims itself as a Fine City in its marketing literature and I cannot argue with that at all. It is a fine city - possibly the best city we've lived near ever. It has other claims to fame too (apart from Alan Partridge) as

By |2018-05-30T13:41:20+00:00May 30th, 2018|web design|0 Comments

How long until I rank for freelance web designer Norwich

We celebrate 10 years in Norfolk soon. July to be precise. It might now be an appropriate time then to get some search engine traction for this new aspect of Get Pro Copy Ltd: since I evolved into a freelance web designer Norwich. Competition is stiff to be honest to be ranked up there, but

By |2019-10-27T17:11:57+00:00May 29th, 2018|web design|0 Comments

Why I decided to update this website

"Things fall apart, the centre cannot hold." Ok. That's the pretentious opening quotation out of the way and now on to the meat of this post. I decided, as you do, when I was looking at the portfolio of websites I've designed, to give this one a belated makeover. Don't get me wrong. It functioned

By |2018-05-27T21:38:15+00:00May 27th, 2018|web design|0 Comments

Manchester Tattoo Trust – designed by Get Pro Copy

I used to live in Manchester, well Oldham to be precise, from 1987 to 1996 and having taught English in Shaw, Failsworth and Farnworth for 9 years, I’ve always felt a great affinity for the area. Not so much the weather – but the people. I’d say that Lancashire folk are generally the friendliest people

By |2018-05-15T17:51:41+00:00May 15th, 2018|web design|0 Comments

The one third – two third rule in marketing

If someone had said to me 10 years ago, write down your expertise on marketing and hand me the notes, it could have fitted on one side of a Post-It. Now I could easily fill three Post-It notes because I’ve learned through setting up a successful business (and failing with several others) that unless I

By |2018-05-12T14:08:18+00:00May 12th, 2018|web design|0 Comments

Two becomes three, now Big Brother is watching me

When I pick up Orwell, I feel a slight malaise. It seems so old-fashioned and antiquated, the ideas of Stalinism in “Animal Farm” or the Thought Police in “1984” – yet the themes of these two novels, at least, are still remarkably contemporary.

By |2018-04-23T13:09:44+00:00April 23rd, 2018|freelance writer|0 Comments

Why this new marking venture came about

I’ve blogged repeatedly on my company website about my GCSE Marking service and when I first launched that business and left teaching for good, marking became a good source of both income and satisfaction. I have a big network of teaching friends and from various exam boards on LinkedIn and Twitter, as well as long red

By |2018-04-23T10:54:42+00:00April 23rd, 2018|GCSE English marking|0 Comments

Start a freelance business, live and breathe again

I’d little intention of becoming a teacher when a child, but I fell into it, a rut I kneeled in for the best part of 30 years. I was held there partly because I like teaching, the students, but mainly because of salary security. I should have left to start a freelance business. Yesterday though

By |2018-04-21T14:56:10+00:00April 21st, 2018|content marketing|0 Comments

Not drowning but waving – from a sea of red pens

I welcome lighter nights, the clocks going forward, the shutting off of central heating until October (well at least here in Norfolk), but spring and summer for me comes with an added bonus: GCSE English Language exam marking. I mark all year round for various exam boards, schools, multi-academy trusts and colleges, mainly GCSE English Language

By |2018-04-07T16:43:54+00:00April 7th, 2018|GCSE English marking|0 Comments

Rolling back the years with a weekend away

We’ve been in Norfolk for 10 years this summer – tempus fugit and all that – and when we occasionally hitch up the camels to make the trek out of this remote corner of England, I feel frustrated with the isolation and accompanying journey times. Amsterdam is closer to us than London, believe it or

By |2018-03-26T20:16:29+00:00March 26th, 2018|freelance copywriter|0 Comments

GCSE English Language marking – work smarter

I’ll come clean now. I am a marking expert. That’s not me giving it “the Big I Am.” It’s fact. I marked in 1988 for the NEAB (I think?) and have done ever since, on and off, with internal exams as an English teacher, head of English since 1996 and with exam boards across GCSE

By |2018-03-18T13:23:22+00:00March 18th, 2018|GCSE English marking|0 Comments

Raise attainment at GCSE and raise departmental morale

I am a sucker for punishment, a man with a sad admission: I am embroiled currently and will be, until July, in GCSE English Language and GCSE English Literature marking. Mock exams and real exams for various exam boards, schools and multi-academy trusts. I’m good at marking too: I can spot errors, apply a mark

By |2018-02-21T19:44:07+00:00February 21st, 2018|GCSE English marking|0 Comments

Who should sell your property – your three choices

I posted an article yesterday on Property Blogs, a sister site, about the pros and cons of the three ways of selling your property: traditional high street, hybrid or online and having used all three as a buyer and seller, and worked alongside many companies with content marketing, I feel qualified to comment. I've been

By |2018-02-01T08:41:10+00:00February 1st, 2018|property writing|0 Comments

Swap the mortar board for a hard hat with a housebuilding degree?

I like to see forward thinking from companies and one story that caught my eye over the weekend was the news that Redrow were starting a dedicated degree in housebuilding. Britain, you all know probably, is facing a housing and skills shortage and Theresa May's annual target of 300,000 new homes is unlikely to materialise

By |2018-01-22T12:10:18+00:00January 22nd, 2018|property writing|0 Comments

Possible opening chapter to a gluten-filled autobiography?

Please indulge me; this autobiographical tome has been a long time coming. It’s self-centred, as it’s about me, about my life, my family, my career. It may strike you as indulgent and self-obsessed and I apologise, but what it isn’t is a niche piece for diagnosed and undiagnosed coeliacs. Hopefully humour and personality will shine

By |2018-01-17T22:36:20+00:00January 17th, 2018|freelance copywriter|0 Comments

How to increase sales with a blogging strategy

Companies have at last latched on to the value of a blogging, or content marketing, strategy. Visit 10 websites at random, go on, of various small businesses and count how many have a news or blog tab. There may not be 10 but there will be a few, I guarantee, because blogging is a great

By |2018-01-16T11:47:33+00:00January 16th, 2018|content marketing|0 Comments

I can help your English department with GCSE marking workload

I left teaching three years ago, but education still clings to me like barnacles on a rock and no matter what waves hit me, I still consciously and subconsciously see myself as a teacher of English. It defined me for 27 years so that’s to be expected?

By |2018-01-09T21:34:28+00:00January 8th, 2018|GCSE English marking|0 Comments

Goodbye 2017, you were a fine and dandy year

2017 – the year of the Phoenix for me – the year I stopped looking back and started looking forward, and built on successful businesses, as well as developing new ones. Get Pro Copy became a Ltd Company with my wife asking for (and being refused) a shareholder role. That business has served me well

By |2018-01-01T12:57:51+00:00January 1st, 2018|copywriter|0 Comments

Estate agent fees – how to survive and not die.

All about estate agent fees – how to survive and not die, my thoughts. I live in Bradwell, a bungalowed suburb of Great Yarmouth, nice place, but permanently riddled with roadworks and delays along the A143, Beccles Road. A 1.5 mile school run can take 20 minutes to do by car and I’ve tried all

By |2019-09-16T16:30:12+00:00December 14th, 2017|freelance copywriter|0 Comments

How to change from teaching to selling easily

When I first went into estate agency, I thought I had no eye for sales, as it wasn’t something I’d done all my career. After estate agency, setting up Get Pro Copy, I still had the same doubts. How could I convince people to pay for my services with writing or social media, when I’d

By |2017-12-10T21:14:36+00:00December 10th, 2017|copywriter|0 Comments

Tell me why I don’t like Mondays

I do actually like them. Mondays that is. Nowadays. Becoming self-employed makes you oblivious to the usual conventions of working – the commute, those odious bosses, those colleagues who insist on socialising with you, when you have a veneer of contempt for them daily, that pathetic salary making someone else rich.

By |2019-01-03T08:00:23+00:00November 26th, 2017|freelance writer|0 Comments

The art of awesome writing in just 300 words

I find writing comes easy to me, not because Shakespeare was a distant relative or I had a marvellous public school education, but because I taught. If you had 5 one hour slots a day, five days a week, with a demanding teenage audience motivating them with a love of English and Literature, you’d grow

By |2017-11-11T15:14:48+00:00October 31st, 2017|freelance copywriter|0 Comments

Content marketing strategy – why you should have one

Get Pro Copy reached a milestone yesterday – it turned 2 years old. I knew when I began planning the business that it would succeed, namely because I love writing and I knew that the idea of providing a decent content marketing strategy for others would work. To be honest, I never had any doubts

By |2017-11-11T15:15:14+00:00October 29th, 2017|freelance writer|0 Comments

Is 2017 better than 1977, 1987, 1997 etc?

You sometimes hear people bemoan bygone days, but I think the past is overrated, don’t you? For the sake of a decent headline and no other particular reason, I’ve skipped back 30 years in 10 year segments which I can handily update after Christmas by adding +1 on. To save you reading to the end,

By |2017-10-22T10:27:59+00:00October 22nd, 2017|Content Writing|0 Comments

Haircut takes 15 minutes for £10 so what should I charge?

I keep my Facebook personal account separate from my public profile and it’s so locked down that when people try to add me, they can’t. It’s not because I’m anti-social, far from it, but I do like to voice on my personal platform views and opinions that may make a bricklayer blush. Not pottymouth stuff,

By |2017-10-21T19:19:10+00:00October 21st, 2017|freelance copywriter|0 Comments

Ditch that SEO monkey in the corner

If you’re looking to be found on search engines for certain terms, don’t be too broad, aim to be specific, but make sure it’s being searched for. I’d like to be found on page one of Google or Bing (Crosby?) for Copywriter UK but it’s a bit of a pipe dream. Copywriter UK is too

By |2017-10-15T15:57:06+00:00October 15th, 2017|content marketing|0 Comments

The Basics of Social Media Screening for Employers – a guest post

Social media is a modern-day phenomenon, allowing people to keep in touch with friends, family, coworkers, and even Internet strangers they’ve never met in person before, rather than requiring in-person, face-to-face communication. The number of people with at least one social media account in the United States has increased significantly each and every year. For example, not even

By |2017-10-11T19:36:42+00:00October 11th, 2017|Social Media Management|0 Comments

Dear Apple, I’m quickly posting this in case my iPhone dies

Clearly I’m not sending this to Jonny Ives. They have more important things to deal with than a letter from some two bit freelance writer, known as Victor Meldrew in the trade, moaning about Apple, iOS 11 and the battery drain. First world problems indeed. But I will address this to my small band of

By |2017-10-10T09:43:01+00:00October 10th, 2017|freelance writer|0 Comments

Website copywriting services – without the delays

Website copywriting services – increasingly I find I’m asked if I offer this and the answer is an emphatic yes. You see a website without compelling words and fresh content just hangs in limbo so to speak. To make your online presence standout and get hits, you need copy. Copy for your landing pages, about,

By |2017-10-08T18:07:01+00:00October 8th, 2017|copywriter|0 Comments

How not to become a boring sod on LinkedIn

I’m not stupid. I came from a job with more rules and restrictions than North Korea. Education is divorced from the real world, operating in a petty set of rules that only apply to certain people lower down the food chain and not further up, where Teflon suits are worn daily. The hypocrisy and double

By |2017-10-06T09:35:35+00:00October 6th, 2017|Social Media Management|0 Comments

The darling buds of Mrs May are dying?

Remarkable watching the rerun of the speech of our glorious PM, Theresa May, yesterday, but instead of focusing on her coughing fit, that P45, Amber Rudd telling Boris Johnson to stand up or the falling letters, I’d like to steer clear of those four icebergs and touch upon what Mrs May said about housing. Or

By |2017-10-05T11:42:25+00:00October 5th, 2017|property writing|0 Comments

Terminally self-employed with a dog lead in my hand

I’ve watched Sean Penn in “Dead Man Walking”, I’ve seen “The Green Mile” and witnessed first hand the reaction to Tom Robinson’s demise when teaching Harper Lee’s classic. Carlson shooting Candy’s dog though in “Of Mice and Men” made little emotional impact on me, until last weekend. You see, like any major decision: buying a car,

By |2017-10-02T17:07:54+00:00October 2nd, 2017|freelance copywriter, Uncategorized|0 Comments

The poor estate agent needs that Market Appraisal

I’ve decided, given that my bottled water and posh grain free dog food is paid for largely by estate agent types, to produce a series of articles about them. I’ll start with the rationale behind this. I bought my first home in Oldham in 1988, in an area so rough that even dogs went round

By |2017-10-01T09:50:20+00:00October 1st, 2017|property writing|0 Comments

Oh CD – you sound so much better than streams

The Compact Disc is perhaps going the same way as the humble cassette, into musical heaven as a footnote in history, but I believe strongly that the CD should be saved. Why? To my rather large ears, they sound so much better than streamed playlists from Apple Music or Spotify. Okay they’re cumbersome and bulky

By |2017-09-29T12:04:39+00:00September 29th, 2017|freelance writer|0 Comments

I could clean my own car, but time is money

I’m a firm believer in outsourcing to experts – whether that’s selling my house, getting rid of household items, or something more prosaic like car cleaning. Some people call it the “gig economy”, outsourcing or being time-savvy and all three fit.

By |2017-09-28T09:37:24+00:00September 28th, 2017|freelance copywriter|0 Comments

Starting up a business: how to do it in 10 easy steps

I sometimes get asked how do you start a business – I’d be fibbing to you if I pretended it was a weekly or monthly conversation, but amidst the social media and real life convos I have, it occasionally rears its head. I like to explain it how it is, so here goes.

By |2017-09-28T08:59:17+00:00September 27th, 2017|freelance writer|0 Comments

Stop being a washing machine with your boring blogs

I remember becoming a father 16 years ago for the first time and eagerly listening to ways to get our new-born son to sleep as we felt like we’d been through a proverbial hundred year war. Don’t get me wrong, the pregnancy was easy (for me at least) and the delivery quicker than Amazon Prime,

By |2017-09-26T11:21:32+00:00September 26th, 2017|content marketing, freelance writer|0 Comments

Shopping habits have changed – so your business habits have to

Poor old Toys R Us, you might say, going bust. With my usual cynical head on, I could see it coming. M and S will be next, I reckon, with its clothing side going to the wall – there’s only so much beige and grey us old people can tolerate. B and Q too, perhaps.

By |2017-09-22T08:43:03+00:00September 22nd, 2017|content marketing|0 Comments

Rent time, no mortgage or ownership for you lot, ever

I read today that paying rent is about to overtake home ownership as a percentage share. Bit worrying really. Property has generally been relied upon as. a decent sort of income with the equity you bag from the capital you borrowed from a benevolent bank. But it seems now that the age of buying your

By |2017-09-22T08:02:23+00:00September 21st, 2017|property writing|0 Comments

Repeat after me: “It’s all about the content.”

I'll keep this blog post deliberately short as I have a message that could fit in a tweet. "Google rewards fresh content." There, you have it - in just four words. If you want to be found online and given a virtual fist-bump, or high-five by Google, get writing fresh content. And if you can't

By |2017-09-20T10:41:35+00:00September 20th, 2017|content marketing|0 Comments

Proofread all your business materials cos I’m good at it.

A summer of marking and I proofread daily. I spent the early part of summer marking: real GCSEs for two exam boards, mock exams for Multi-Academy Trusts, and a smattering of A level. Good money you see, and I’m quick and skilled at it. If your only experience of a classroom was when you were

By |2018-06-22T18:45:21+00:00September 19th, 2017|proofreading|0 Comments

Illy coffee is my new wine, and chain coffee is arse gravy

Illy coffee is my new wine, and chain coffee is arse gravy. Let’s just look at my daily caffeine intake: 6.45 I rise to shine to knock out a feeble boost of Earl Grey, and I ruin it by adding both sugar and milk – not to builder proportions but enough to drown the delicate

By |2017-09-19T09:42:14+00:00September 19th, 2017|copywriter|0 Comments

The value of self-education when self-employed

Education for me ran ostensibly from 1969 to 2014, primary school to teaching, and the O levels and A levels, degree, various Inset training had their value, but arguably the last few years of self-education have been the loveliest learning curve. Self-education is indeed the best. Why?

By |2017-09-18T09:43:57+00:00September 18th, 2017|freelance copywriter|0 Comments

Dear Estate Agent – are you time-poor?

£18,500, 1987, bought via an estate agent in Shaw. Yes: £18,500. Cost of my first home at the tender age of 22 in Oldham, Greater Manchester in 1987. It was cheap for a reason. My salary as a probationary English teacher was £8,137 or £425 a month which was decent back then, when the house

By |2017-09-18T09:50:42+00:00September 15th, 2017|property writing, SEO, Social Media Management|0 Comments

Have Friday or Sunday seven days a week

I’m no fan of Morrissey to be honest, even though “This Charming Man” is a key song of my university soundtrack from the early 80s, but he is on to something with his “Every day is like Sunday” tune. I prefer an analogy to Friday to be honest. That’s what self-employment is like. Sunday (or

Property content marketing – all I ever do and I love it.

Do you remember when Kevin Keegan (fellow Doncaster lad) went on a meltdown when Sir Alex Ferguson started playing his famous mind games? King Kev, as Newcastle boss, in the days before Mike Ashley owned the club, repeatedly spouted “I’d love it …” and was mocked and admired in equal measure. Well, I’ve been spouting,

By |2017-07-05T20:37:58+00:00July 5th, 2017|content marketing|0 Comments

The biggest Labour swing since 1945 – no politics, just marketing

I often blur the distinction between professional neutrality and political affiliation – to the disgust and delight of friends and foes, but instead of talking Canterbury, Ipswich, Kensington and the Labour swing, let’s look at the General Election marketing. The Maybot went all out for PPC banners – interesting to hear yesterday on Radio 4

By |2017-06-27T14:43:34+00:00June 27th, 2017|Social Media Management|0 Comments

Freelance writing – I control my business, now.

I can count life-changing events on two hands: marriage, diagnosis with a food allergy, the birth of my two children, going teetotal and throwing off the shackles of education, through freelance writing. They’ve all been seismic and I would not like to rank them in order of magnitude. But as I’m a writer, who engages

By |2017-05-11T09:58:42+00:00May 11th, 2017|freelance writer|0 Comments

Web design and why Get Pro Copy has expanded.

This business began as a freelance writing service, a one-man band, busking street-side with words. Like all good things though, it’s grown and developed a life of its own. My intention, in November 2015, after I bid a final farewell to education, was to write. Not “War and Peace” but something more prosaic – write

By |2017-05-02T12:44:06+00:00May 2nd, 2017|SEO|0 Comments

Norfolk copywriter misses home and search volumes.

You’d think  after 16 months of deliberately ignoring Google searches for Norfolk copywriter, I’d be nowhere on that search engine. But despite my best efforts to ignore the search, I’m blithely sat today on the middle of page 2. I’ve blogged before about search volumes for London copywriter and Manchester copywriter, but never Norfolk copywriter.

By |2017-04-14T06:58:13+00:00April 14th, 2017|copywriter|0 Comments

Literacy and how I can help businesses with it.

The reason I exist, Get Pro Copy exists, is because I am a literacy expert. I’ve got a knack with words, a fair few teaching and learning techniques from my classroom years, and a desire to help others with literacy. It was teaching English what did it.

By |2017-04-01T19:06:00+00:00April 1st, 2017|freelance copywriter|0 Comments

Estate agents and do they offer riches in niches?

Riches in niches. Nice ring to it – if you’re American. I’ve tried to get all focused on estate agencies, with some success, but here’s my worry: if Joe Public regards estate agents as lying sharks (their perceptions, I must add), can I trust estate agents as a social media marketer and writer in that

By |2017-03-16T16:27:00+00:00March 16th, 2017|property writing|0 Comments

Is home a state of mind or an actual place?

When we went back to Staffordshire in late December (oh what a night), it felt, as we drove from Ashbourne, along the A52 to Leek, that we’d arrived at home. We’d not been there since we relocated north in 2002 and, instead of that general feeling of disappointment one can feel, when you return, we

By |2017-03-13T19:39:30+00:00March 13th, 2017|freelance writer|0 Comments

Eating gluten in early childhood

I was lucky enough to go through a four tier education phase: first school, juniors, middle and high. First school saw me walking there daily with my mum – cars were for the privileged few and no one was driven to school as one parent (mainly mums) didn’t work. Quite quaint really when I compare

By |2017-03-12T22:32:40+00:00March 12th, 2017|freelance writer|0 Comments

The loneliness of the long distance writer.

Despite having enough work to occupy me freelance, I quite fancy leaving the house once or twice a week. Not just to shop, not just to meet clients, not just to exercise (those demons) at the gym, but to mix, mingle, and be merry amongst a workforce. You see, like Alan Sillitoe’s Smith, I need,

By |2017-03-11T20:47:59+00:00March 11th, 2017|freelance writer|0 Comments

Instagram is the best social media platform out there.

I’ve had an Instagram post going round my head for weeks now on the positive aspects of that platform, and I keep meaning to  write, edit and publish it, but get sidetracked Homer Simpson style by some gym, coffee or food activity, but now I deliver. 

By |2017-03-08T22:21:22+00:00March 8th, 2017|Social Media Management|0 Comments

Elephants (and car buyers) never forget.

It’s a strange idiom, isn’t it, elephants never forget? Are elephants’ memories remarkable or is it just a human assumption based on their size and expected longevity? Have any elephants ever recounted to a human very early memories of life in India or a zoo? The elephant in the corner is another one that we

By |2017-03-07T09:25:52+00:00March 7th, 2017|content marketing|0 Comments

The Strange Case of Dr Jekyll and Mr Hyde

Robert Louis Stevenson and Dr Jekyll is currently fascinating me as a content marketer – not because I fancy being marooned on a Treasure Island – Great Yarmouth is as remote as one already – but I’m embarking on a learning journey with my son, who in Year 11, is studying that man’s novella. It’s

By |2017-03-06T21:22:39+00:00March 6th, 2017|Content Writing|0 Comments

Why you should use a copywriting expert in life.

It’s Monday. Weekend over. Spare a thought for the estate agent today. That estate agent staring at screens, enthusiasm dimmed by the peaks and troughs of the industry, the vagaries of a malevolent office boss, working like a cockroach, not a unicorn, to find property listings, good at many things, excellent at others and rubbish

By |2017-02-27T10:27:56+00:00February 27th, 2017|content marketing|0 Comments

Worry about Twitter marketing no more. I will make you grow.

Worry about Twitter marketing no more. I will make you grow. If I had a pound or dollar or euro for every time someone has said to me I don’t get Twitter, I’d be a millionaire or more realistically have £25. Lots of shrewd social media savvy people just don’t get Twitter. Neither did I

By |2017-01-06T07:11:24+00:00January 5th, 2017|Social Media Management|0 Comments

Social media marketing prices, how to grow online

Social Media Marketing Prices for Small Businesses? First let’s rewind to my childhood – which some would argue hasn’t ended yet: from when I was five in 1970 to ahem 2016. Yes I’ve had a tough paper round (it was teaching what did it). You remember that thud as Yellow Pages landed through the letterbox?

By |2016-12-16T15:43:37+00:00December 16th, 2016|Social Media Management|0 Comments

What really is the best time to post on social media?

You may have noticed, if you use Facebook, Instagram, LinkedIn, Twitter or Pinterest that your social media reach may be dwindling. Why? Have you considered the best time to post? If not, read on for an easy to follow guide of the best time to post on social media platforms.

By |2016-10-27T18:34:59+00:00October 27th, 2016|Social Media Management|0 Comments

Cut to the chase, give me a copywriting definition

Copywriting? Give me a copywriting definition now, you pretentious wannabe. Following the 10 commandments of email copywriting, here I go for some broader brush strokes and give you a copywriting definition, in terms of what I do and what I can do for you and your business.

By |2016-10-12T21:59:22+00:00October 12th, 2016|freelance copywriter, property writing|0 Comments

How to improve GCSE English Language in 2017

No matter how hard I try, no matter how often I shake off the  shackles, leg irons and make a dash for freedom, I always return. Return to what I’ve done since 1987: teach. Teaching English, GCSE English Language and English Literature.

By |2016-10-08T21:33:50+00:00October 7th, 2016|freelance copywriter|0 Comments

Stuart Walton, no wine, and I’m whining

Stuart Walton, my name. I thought again about my name tonight as years ago, an astute and talented colleague of mine, Mark Williams, a History teacher in Stoke on Trent, delighted me one morning when he carried in a book he’d bought for me, with my name on it. Stuart Walton.

By |2016-09-11T08:27:04+00:00September 10th, 2016|freelance writer|0 Comments

Email Copywriting, how to get success for business

I don’t know about you but I’m inundated daily by emails, with many examples of woeful email copywriting. Inundated with emails offering 50 free spins, a free £10 spreadbet, £50 if I open an online poker account – and I don’t even gamble – except in Spring, accompanied by lambs, obviously.

By |2016-09-25T15:10:13+00:00August 24th, 2016|freelance writer|1 Comment

Generation Rent – why the future scares me.

Generation Rent – me? No. Not me. £30 a week I paid at 18 for halls of residence accommodation on the 9th floor of Wearmouth Hall in Sunderland, pre-demolition obviously. £120 a month, which included breakfast, evening meal and all utility bills.

By |2016-08-03T09:35:09+00:00August 3rd, 2016|freelance writer|0 Comments

10 Downing Street – who did Cameron use to sell?

David Cameron left number 10 Downing Street today and handed over the keys to Theresa May in possibly the quickest exchange and completion ever – apart from pub ownership exchange in “Eastenders” or “Coronation Street.”

By |2016-07-13T16:06:57+00:00July 13th, 2016|property listing, property writing|0 Comments

Great Yarmouth – what is its oldest house?

In an idle moment, I began musing about old properties in this part of east Norfolk, knowing that Great Yarmouth has 1000 years of history, with the Minster (St Nicholas Church) being one of the most historic.

By |2016-07-06T21:02:17+00:00July 5th, 2016|property listing, property writing|0 Comments

Writers needed – how to spread your writer’s block

Writers needed – how to spread your writer’s block:  is a title that sounds like a case of the lurgy? But it’s a search term “writers needed” that I sometimes reach out for, to go all Linkedin, to find some “synergy” and ahem income.

By |2016-07-02T10:39:28+00:00July 2nd, 2016|freelance writer|0 Comments