Like my waist, since going over the age of 50, my little empire of domain names and websites has expanded, and in the last week a new business of property content marketing has taken off.
All about estate agent fees – how to survive and not die, my thoughts.
I live in Bradwell, a bungalowed suburb of Great Yarmouth, nice place, but permanently riddled with roadworks and delays along the A143, Beccles Road.
A 1.5 mile school run can take 20 minutes to do by car and I’ve tried all sorts of devious routes to bypass the interminable traffic lights that seem to be a fixture since we moved here in 2016.
What I do notice though, as I meander along the torturous route daily is how many houses are for sale and how there’s no pattern.
Zero brand loyalty, it seems to me.
When I first went into estate agency, I thought I had no eye for sales, as it wasn’t something I’d done all my career.
After estate agency, setting up Get Pro Copy, I still had the same doubts.
How could I convince people to pay for my services with writing or social media, when I’d been a public servant for 27 years?
But I’ve realised that I’ve been selling stuff since 1986 and have not been aware of it.
A love of English.