The art of awesome writing in just 300 words

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I find writing comes easy to me, not because Shakespeare was a distant relative or I had a marvellous public school education, but because I taught.

If you had 5 one hour slots a day, five days a week, with a demanding teenage audience motivating them with a love of English and Literature, you’d grow to know how to write.

Read moreThe art of awesome writing in just 300 words

Content marketing strategy – why you should have one

%name typewriter content marketing strategy

Get Pro Copy reached a milestone yesterday – it turned 2 years old. I knew when I began planning the business that it would succeed, namely because I love writing and I knew that the idea of providing a decent content marketing strategy for others would work.

To be honest, I never had any doubts about it “having legs” as a concept, but rather than sing “Happy birthday to me” I need to give an explanation of what content marketing is about.

Read moreContent marketing strategy – why you should have one

Is 2017 better than 1977, 1987, 1997 etc?

%name ford granada 1977

You sometimes hear people bemoan bygone days, but I think the past is overrated, don’t you?

For the sake of a decent headline and no other particular reason, I’ve skipped back 30 years in 10 year segments which I can handily update after Christmas by adding +1 on.

To save you reading to the end, if you’re short of time or patience, 2017 is undoubtedly better than 1977, 87 or 97.

Read moreIs 2017 better than 1977, 1987, 1997 etc?

Haircut takes 15 minutes for £10 so what should I charge?

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I keep my Facebook personal account separate from my public profile and it’s so locked down that when people try to add me, they can’t. It’s not because I’m anti-social, far from it, but I do like to voice on my personal platform views and opinions that may make a bricklayer blush.

Not pottymouth stuff, but banter and views I don’t want to share with thousands, just a select few.

Read moreHaircut takes 15 minutes for £10 so what should I charge?

Ditch that SEO monkey in the corner

%name monkey

If you’re looking to be found on search engines for certain terms, don’t be too broad, aim to be specific, but make sure it’s being searched for.

I’d like to be found on page one of Google or Bing (Crosby?) for Copywriter UK but it’s a bit of a pipe dream. Copywriter UK is too broad, as is Freelance Writer, Property Writer or Social Media Expert.

I could spend hours optimising my search terms to make it regional: Copywriter Norfolk, Norfolk Freelance Writer, Norfolk Social Media Expert and Norfolk Property Writer – but, believe me, Google suggests no one is searching for those terms.

Read moreDitch that SEO monkey in the corner

The Basics of Social Media Screening for Employers – a guest post

Social media is a modern-day phenomenon, allowing people to keep in touch with friends, family, coworkers, and even Internet strangers they’ve never met in person before, rather than requiring in-person, face-to-face communication. The number of people with at least one social media account in the United States has increased significantly each and every year.

For example, not even one-quarter of the United States population had a social media page, ringing in at $24 in 2008. Social media use in America hit the 50% mark sometime between 2010 and 2011, finishing the latter year at 52%. Today, an astounding eighty-one percent of Americans own at least one social media profile.

Read moreThe Basics of Social Media Screening for Employers – a guest post

Dear Apple, I’m quickly posting this in case my iPhone dies

%name Apple

Clearly I’m not sending this to Jonny Ives. They have more important things to deal with than a letter from some two bit freelance writer, known as Victor Meldrew in the trade, moaning about Apple, iOS 11 and the battery drain.

First world problems indeed.

But I will address this to my small band of readers, who like me, are part of the Apple clan and feel a little pissed off at the moment.

Well I do.

Read moreDear Apple, I’m quickly posting this in case my iPhone dies

Website copywriting services – without the delays

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Website copywriting services – increasingly I find I’m asked if I offer this and the answer is an emphatic yes.

You see a website without compelling words and fresh content just hangs in limbo so to speak.

To make your online presence standout and get hits, you need copy.

Copy for your landing pages, about, services and news.

I’ve got another admission to make about why it matters too.

Read more:

Read moreWebsite copywriting services – without the delays

How not to become a boring sod on LinkedIn

%name Alcatraz

I’m not stupid.

I came from a job with more rules and restrictions than North Korea.

Education is divorced from the real world, operating in a petty set of rules that only apply to certain people lower down the food chain and not further up, where Teflon suits are worn daily.

The hypocrisy and double standards are startling, trust me.

Read moreHow not to become a boring sod on LinkedIn

The darling buds of Mrs May are dying?

%name May

Remarkable watching the rerun of the speech of our glorious PM, Theresa May, yesterday, but instead of focusing on her coughing fit, that P45, Amber Rudd telling Boris Johnson to stand up or the falling letters, I’d like to steer clear of those four icebergs and touch upon what Mrs May said about housing.

Or rather didn’t say.

Read moreThe darling buds of Mrs May are dying?

Terminally self-employed with a dog lead in my hand

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I’ve watched Sean Penn in “Dead Man Walking”, I’ve seen “The Green Mile” and witnessed first hand the reaction to Tom Robinson’s demise when teaching Harper Lee’s classic. Carlson shooting Candy’s dog though in “Of Mice and Men” made little emotional impact on me, until last weekend.

You see, like any major decision: buying a car, choosing a holiday, selling and purchasing a home, last weekend I ended months of googling and adopted a dog.

Read moreTerminally self-employed with a dog lead in my hand

The poor estate agent needs that Market Appraisal

%name estate agent

I’ve decided, given that my bottled water and posh grain free dog food is paid for largely by estate agent types, to produce a series of articles about them.

I’ll start with the rationale behind this.

I bought my first home in Oldham in 1988, in an area so rough that even dogs went round in twos, and have gradually self-gentrified with the heights being hit in a beautiful Edwardian villa in Norfolk, though now currently in a eponymous new build, straddling a new road, meant to ease congestion, which is defeated by building 1000 new homes along its narrow girth.

Property has always intrigued me – so much so that in 2014 when I was given the chance to go self-employed as a Sales Associate in a local estate agency, I grabbed it with both hands; then forming a partnership in Farrell Walton, before portal costs crushed us.

Enough of the stories though – let’s go to Part One: what is an estate agent?

Read moreThe poor estate agent needs that Market Appraisal