Category Archives: content marketing

%name shopping toys

Shopping habits have changed – so your business habits have to

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Poor old Toys R Us, you might say, going bust.

With my usual cynical head on, I could see it coming. M and S will be next, I reckon, with its clothing side going to the wall – there’s only so much beige and grey us old people can tolerate.

B and Q too, perhaps.

Asda is feeling the strain, as is Morrison’s, I believe.

I think I know why – not as some fancy dan business analyst with 8 letters and LION after my name – but as a consumer and keen observer.

Here’s why.

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Repeat after me: “It’s all about the content.”

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I’ll keep this blog post deliberately short as I have a message that could fit in a tweet.

“Google rewards fresh content.”

There, you have it – in just four words.

If you want to be found online and given a virtual fist-bump, or high-five by Google, get writing fresh content.

And if you can’t do it, invest in a content marketing writer.

There’s lots of us around – and long term it will lead to organic growth without the need for PPC steroids.

1,2,3, go:

“It’s all about the content …

It’s all about the content …

It’s all about the content …”

To the rhythm of Dorothy’s dreamy musings in “The Wizard of Oz”.

%name property content marketing

Property content marketing – all I ever do and I love it.

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Do you remember when Kevin Keegan (fellow Doncaster lad) went on a meltdown when Sir Alex Ferguson started playing his famous mind games?

King Kev, as Newcastle boss, in the days before Mike Ashley owned the club, repeatedly spouted “I’d love it …” and was mocked and admired in equal measure.

Well, I’ve been spouting, I love it (present tense, you notice), all week.

It’s because I genuinely now love what I do: property content marketing has made me content.

Why?

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%name elephants

Elephants (and car buyers) never forget.

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It’s a strange idiom, isn’t it, elephants never forget?

Are elephants’ memories remarkable or is it just a human assumption based on their size and expected longevity?

Have any elephants ever recounted to a human very early memories of life in India or a zoo?

The elephant in the corner is another one that we use.

But are we as humans any different? Read More

%name copywriting expert

Why you should use a copywriting expert in life.

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It’s Monday.

Weekend over.

Spare a thought for the estate agent today.

That estate agent staring at screens, enthusiasm dimmed by the peaks and troughs of the industry, the vagaries of a malevolent office boss, working like a cockroach, not a unicorn, to find property listings, good at many things, excellent at others and rubbish at some of the 7 skills needed, often not a copywriting expert.

It’s only Monday too.

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