If you’re looking to be found on search engines for certain terms, don’t be too broad, aim to be specific, but make sure it’s being searched for.
I’d like to be found on page one of Google or Bing (Crosby?) for Copywriter UK but it’s a bit of a pipe dream. Copywriter UK is too broad, as is Freelance Writer, Property Writer or Social Media Expert.
I could spend hours optimising my search terms to make it regional: Copywriter Norfolk, Norfolk Freelance Writer, Norfolk Social Media Expert and Norfolk Property Writer – but, believe me, Google suggests no one is searching for those terms.