%name liverpool

Swap the mortar board for a hard hat with a housebuilding degree?

By | property writing | No Comments

I like to see forward thinking from companies and one story that caught my eye over the weekend was the news that Redrow were starting a dedicated degree in housebuilding.

Britain, you all know probably, is facing a housing and skills shortage and Theresa May’s annual target of 300,000 new homes is unlikely to materialise without some dramatic changes of plans.

Redrow has seized the opportunity it appears in creating a BSc in housebuilding, which I expand upon on my sister site, Property Blogs:

READ MORE.

%name gluten

Possible opening chapter to a gluten-filled autobiography?

By | freelance copywriter | No Comments

Please indulge me; this autobiographical tome has been a long time coming. It’s self-centred, as it’s about me, about my life, my family, my career. It may strike you as indulgent and self-obsessed and I apologise, but what it isn’t is a niche piece for diagnosed and undiagnosed coeliacs.

Hopefully humour and personality will shine through, even in its darker moments and there’s a few of those along the way.

Read More

%name business

How to increase sales with a blogging strategy

By | content marketing | No Comments

Companies have at last latched on to the value of a blogging, or content marketing, strategy.

Visit 10 websites at random, go on, of various small businesses and count how many have a news or blog tab. There may not be 10 but there will be a few, I guarantee, because blogging is a great way of getting website traffic and increasing sales.

If you’re cynical, like I am, you may say, “Stuart you would say that, you’re a writer, you’re not going to say it’s a waste of time and money.”

Read More

%name estate agent fees

Estate agent fees – how to survive and not die.

By | freelance copywriter | No Comments

All about estate agent fees – how to survive and not die, my thoughts.

I live in Bradwell, a bungalowed suburb of Great Yarmouth, nice place, but permanently riddled with roadworks and delays along the A143, Beccles Road.

A 1.5 mile school run can take 20 minutes to do by car and I’ve tried all sorts of devious routes to bypass the interminable traffic lights that seem to be a fixture since we moved here in 2016.

What I do notice though, as I meander along the torturous route daily is how many houses are for sale and how there’s no pattern.

Zero brand loyalty, it seems to me.

Read More

%name street selling

How to change from teaching to selling easily

By | copywriter | No Comments

When I first went into estate agency, I thought I had no eye for sales, as it wasn’t something I’d done all my career.

After estate agency, setting up Get Pro Copy, I still had the same doubts.

How could I convince people to pay for my services with writing or social media, when I’d been a public servant for 27 years?

Ergo: 321 Websites, then Man Stress.

But I’ve realised that I’ve been selling stuff since 1986 and have not been aware of it.

What stuff?

A love of English.

Read More

%name self employed

Tell me why I don’t like Mondays

By | freelance writer | No Comments

I do actually like them.

Mondays that is.

Nowadays.

Becoming self-employed makes you oblivious to the usual conventions of working – the commute, those odious bosses, those colleagues who insist on socialising with you, when you have a veneer of contempt for them daily, that pathetic salary making someone else rich.

Read More