All posts by Stuart Walton

%name shopping toys

Shopping habits have changed – so your business habits have to

By | content marketing | No Comments

Poor old Toys R Us, you might say, going bust.

With my usual cynical head on, I could see it coming. M and S will be next, I reckon, with its clothing side going to the wall – there’s only so much beige and grey us old people can tolerate.

B and Q too, perhaps.

Asda is feeling the strain, as is Morrison’s, I believe.

I think I know why – not as some fancy dan business analyst with 8 letters and LION after my name – but as a consumer and keen observer.

Here’s why.

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%name rent

Rent time, no mortgage or ownership for you lot, ever

By | property writing | No Comments

I read today that paying rent is about to overtake home ownership as a percentage share.

Bit worrying really.

Property has generally been relied upon as. a decent sort of income with the equity you bag from the capital you borrowed from a benevolent bank.

But it seems now that the age of buying your first property in your 20s, 30s or whenever are over.

The great British home ownership dream is about to become just that – a dream, it would seem,

So who or what’s to blame?

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Repeat after me: “It’s all about the content.”

By | content marketing | No Comments

I’ll keep this blog post deliberately short as I have a message that could fit in a tweet.

“Google rewards fresh content.”

There, you have it – in just four words.

If you want to be found online and given a virtual fist-bump, or high-five by Google, get writing fresh content.

And if you can’t do it, invest in a content marketing writer.

There’s lots of us around – and long term it will lead to organic growth without the need for PPC steroids.

1,2,3, go:

“It’s all about the content …

It’s all about the content …

It’s all about the content …”

To the rhythm of Dorothy’s dreamy musings in “The Wizard of Oz”.

%name proofread

Proofread all your business materials cos I’m good at it.

By | proofreading | No Comments

A summer of marking and I proofread daily.

I spent the early part of summer marking: real GCSEs for two exam boards, mock exams for Multi-Academy Trusts, and a smattering of A level.

Good money you see, and I’m quick and skilled at it.

If your only experience of a classroom was when you were in one, I challenge you to try one out.

Or maybe not – it’s toxic (not the kids, but your colleagues).

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%name Illy

Illy coffee is my new wine, and chain coffee is arse gravy

By | copywriter | No Comments

Illy coffee is my new wine, and chain coffee is arse gravy.

Let’s just look at my daily caffeine intake: 6.45 I rise to shine to knock out a feeble boost of Earl Grey, and I ruin it by adding both sugar and milk – not to builder proportions but enough to drown the delicate Bergamot. Shocking I know.

Mid morning, after I’m employed as an unpaid Uber driver by son and daughter, I plunge head first into caffeine after my breakfast toe-dip with the Earl.

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%name estate agent eggs

Dear Estate Agent – are you time-poor?

By | property writing, SEO, Social Media Management | No Comments

£18,500, 1987, bought via an estate agent in Shaw.

Yes: £18,500.

Cost of my first home at the tender age of 22 in Oldham, Greater Manchester in 1987.

It was cheap for a reason.

My salary as a probationary English teacher was £8,137 or £425 a month which was decent back then, when the house cost slightly more than double my salary.

There were other reasons too.

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