Monthly Archives: October 2017

%name typewriter content marketing strategy

Content marketing strategy – why you should have one

By | freelance writer | No Comments

Get Pro Copy reached a milestone yesterday – it turned 2 years old. I knew when I began planning the business that it would succeed, namely because I love writing and I knew that the idea of providing a decent content marketing strategy for others would work.

To be honest, I never had any doubts about it “having legs” as a concept, but rather than sing “Happy birthday to me” I need to give an explanation of what content marketing is about.

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%name ford granada 1977

Is 2017 better than 1977, 1987, 1997 etc?

By | Content Writing | No Comments

You sometimes hear people bemoan bygone days, but I think the past is overrated, don’t you?

For the sake of a decent headline and no other particular reason, I’ve skipped back 30 years in 10 year segments which I can handily update after Christmas by adding +1 on.

To save you reading to the end, if you’re short of time or patience, 2017 is undoubtedly better than 1977, 87 or 97.

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%name barber's

Haircut takes 15 minutes for £10 so what should I charge?

By | freelance copywriter | No Comments

I keep my Facebook personal account separate from my public profile and it’s so locked down that when people try to add me, they can’t. It’s not because I’m anti-social, far from it, but I do like to voice on my personal platform views and opinions that may make a bricklayer blush.

Not pottymouth stuff, but banter and views I don’t want to share with thousands, just a select few.

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%name monkey

Ditch that SEO monkey in the corner

By | content marketing | No Comments

If you’re looking to be found on search engines for certain terms, don’t be too broad, aim to be specific, but make sure it’s being searched for.

I’d like to be found on page one of Google or Bing (Crosby?) for Copywriter UK but it’s a bit of a pipe dream. Copywriter UK is too broad, as is Freelance Writer, Property Writer or Social Media Expert.

I could spend hours optimising my search terms to make it regional: Copywriter Norfolk, Norfolk Freelance Writer, Norfolk Social Media Expert and Norfolk Property Writer – but, believe me, Google suggests no one is searching for those terms.

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The Basics of Social Media Screening for Employers – a guest post

By | Social Media Management | No Comments

Social media is a modern-day phenomenon, allowing people to keep in touch with friends, family, coworkers, and even Internet strangers they’ve never met in person before, rather than requiring in-person, face-to-face communication. The number of people with at least one social media account in the United States has increased significantly each and every year.

For example, not even one-quarter of the United States population had a social media page, ringing in at $24 in 2008. Social media use in America hit the 50% mark sometime between 2010 and 2011, finishing the latter year at 52%. Today, an astounding eighty-one percent of Americans own at least one social media profile. Read More

%name Apple

Dear Apple, I’m quickly posting this in case my iPhone dies

By | freelance writer | No Comments

Clearly I’m not sending this to Jonny Ives. They have more important things to deal with than a letter from some two bit freelance writer, known as Victor Meldrew in the trade, moaning about Apple, iOS 11 and the battery drain.

First world problems indeed.

But I will address this to my small band of readers, who like me, are part of the Apple clan and feel a little pissed off at the moment.

Well I do.

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%name website copywriting services

Website copywriting services – without the delays

By | copywriter | No Comments

Website copywriting services – increasingly I find I’m asked if I offer this and the answer is an emphatic yes.

You see a website without compelling words and fresh content just hangs in limbo so to speak.

To make your online presence standout and get hits, you need copy.

Copy for your landing pages, about, services and news.

I’ve got another admission to make about why it matters too.

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