Monthly Archives: June 2017

%name Labour social media

The biggest Labour swing since 1945 – no politics, just marketing

By | Social Media Management | No Comments

I often blur the distinction between professional neutrality and political affiliation – to the disgust and delight of friends and foes, but instead of talking Canterbury, Ipswich, Kensington and the Labour swing, let’s look at the General Election marketing.

The Maybot went all out for PPC banners – interesting to hear yesterday on Radio 4 news that Google are facing a hefty fine for its unfair promotion of Google Ads.

Every time you googled election 2017, the Conservative website and the mantra Strong and Stable popped up, but despite winning the election, Theresa May actually lost.

Read More